Design Matters               How to achieve a stellar user experience                        DesignForUse                 ...
What is Good Design?                                  UI/UX, Front-End Designers & Hackers Meetup                         ...
The optimal balance of                  Useful                                      Usefulness         Usable            E...
Ten Design Commandments by Dieter Rams                http://startupsthisishowdesignworks.com/                            ...
What’s                                  Viable?                What’s               Possible?                             ...
Business: What can I bear?                                                     •     How much can we sell it for?         ...
What’s                                                          Viable? Technology: What can I    do?                     ...
What’s                                  Viable?                What’s                               Design: What should I ...
1               Design is a Process               It is not just an input to the development process, it is a process in i...
User Centered                               UI/UX, Front-End Designers & Hackers MeetupDesignForUse                    Des...
The Problem                             UI/UX, Front-End Designers & Hackers Meetup                                       ...
Who?                      UI/UX, Front-End Designers & Hackers Meetup                                                     ...
Why?                      UI/UX, Front-End Designers & Hackers Meetup                                                     ...
Hypothesis (Prototype)                                        UI/UX, Front-End Designers & Hackers Meetup                 ...
Validate Hypothesis   UI/UX, Front-End Designers & Hackers Meetup                                                         ...
Solution   UI/UX, Front-End Designers & Hackers Meetup                                                                    ...
2               A Designer on the Core Team               Get a designer or a design advisor on your team from day 1.     ...
airbnb                        UI/UX, Front-End Designers & Hackers Meetup                                                 ...
Square                        UI/UX, Front-End Designers & Hackers Meetup                                                 ...
Path                      UI/UX, Front-End Designers & Hackers Meetup                                                     ...
3               A Shift from Product to Experience               Focus on delighting the user and the product will achieve...
First MP3 Player               Diamond Rio (1998)                                    UI/UX, Front-End Designers & Hackers ...
Most Successful                 iPod (2001)                                 UI/UX, Front-End Designers & Hackers Meetup   ...
The Experience                                UI/UX, Front-End Designers & Hackers Meetup                                 ...
Extending the Experience                                      UI/UX, Front-End Designers & Hackers Meetup                 ...
4               Good Design is Iterative               You can never get it right the first time, and seldom on the second...
“             Several quick design iterations are                better than fewer longer ones.                           ...
www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php                  ...
5               Measure RoI from Design               Test early and often.                                       UI/UX, F...
Guerilla Usability             Web Analytics                Testing               Some Measuring Techniques               ...
1   Design is a process               2   A designer on the core team               3   A shift from product to experience...
Thanks!                                        Questions or Comments?               Nishant Jain               njain@desig...
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Design Matters: Lessons for Startups

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Design lessons for startups to achieve a stellar user experience.

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Design Matters: Lessons for Startups

  1. 1. Design Matters How to achieve a stellar user experience DesignForUse Nishant Jain UI/UX, Front-End Designers & Hackers Meetup 1/32 |DesignForUse
  2. 2. What is Good Design? UI/UX, Front-End Designers & Hackers Meetup 2/32 |DesignForUse
  3. 3. The optimal balance of Useful Usefulness Usable Engaging Ease-of-use Emotional Appeal UI/UX, Front-End Designers & Hackers Meetup 3/32 |DesignForUse
  4. 4. Ten Design Commandments by Dieter Rams http://startupsthisishowdesignworks.com/ UI/UX, Front-End Designers & Hackers Meetup 4/32 |DesignForUse
  5. 5. What’s Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 5/32 |DesignForUse
  6. 6. Business: What can I bear? • How much can we sell it for? • How much can it cost? • What’s Is there an acceptable RoI? Viable? What’s Possible? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 6/32 |DesignForUse
  7. 7. What’s Viable? Technology: What can I do? What’s • With my technology? Possible? • With regulatory constraints? • With business constraints? What’s Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 7/32 |DesignForUse
  8. 8. What’s Viable? What’s Design: What should I do? Possible? • Who are my users? • What are their needs? What’s • What is their mental model? Desirable? The 3 Constraints Larry Keely, Doblin Group, among others UI/UX, Front-End Designers & Hackers Meetup 8/32 |DesignForUse
  9. 9. 1 Design is a Process It is not just an input to the development process, it is a process in itself. UI/UX, Front-End Designers & Hackers Meetup 9/32 |DesignForUse
  10. 10. User Centered UI/UX, Front-End Designers & Hackers MeetupDesignForUse Design | 10/32
  11. 11. The Problem UI/UX, Front-End Designers & Hackers Meetup 11/32 |DesignForUse
  12. 12. Who? UI/UX, Front-End Designers & Hackers Meetup 12/32 |DesignForUse
  13. 13. Why? UI/UX, Front-End Designers & Hackers Meetup 13/32 |DesignForUse
  14. 14. Hypothesis (Prototype) UI/UX, Front-End Designers & Hackers Meetup 14/32 |DesignForUse
  15. 15. Validate Hypothesis UI/UX, Front-End Designers & Hackers Meetup 15/32 |DesignForUse
  16. 16. Solution UI/UX, Front-End Designers & Hackers Meetup | 16/32DesignForUse
  17. 17. 2 A Designer on the Core Team Get a designer or a design advisor on your team from day 1. UI/UX, Front-End Designers & Hackers Meetup 17/32 |DesignForUse
  18. 18. airbnb UI/UX, Front-End Designers & Hackers Meetup 18/32 |DesignForUse
  19. 19. Square UI/UX, Front-End Designers & Hackers Meetup 19/32 |DesignForUse
  20. 20. Path UI/UX, Front-End Designers & Hackers Meetup 20/32 |DesignForUse
  21. 21. 3 A Shift from Product to Experience Focus on delighting the user and the product will achieve greatness. UI/UX, Front-End Designers & Hackers Meetup 21/32 |DesignForUse
  22. 22. First MP3 Player Diamond Rio (1998) UI/UX, Front-End Designers & Hackers Meetup 22/32 |DesignForUse
  23. 23. Most Successful iPod (2001) UI/UX, Front-End Designers & Hackers Meetup 23/32 |DesignForUse
  24. 24. The Experience UI/UX, Front-End Designers & Hackers Meetup 24/32 |DesignForUse
  25. 25. Extending the Experience UI/UX, Front-End Designers & Hackers Meetup 25/32 |DesignForUse
  26. 26. 4 Good Design is Iterative You can never get it right the first time, and seldom on the second try. UI/UX, Front-End Designers & Hackers Meetup 26/32 |DesignForUse
  27. 27. “ Several quick design iterations are better than fewer longer ones. ” UI/UX, Front-End Designers & Hackers Meetup 27/32 |DesignForUse
  28. 28. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php UI/UX, Front-End Designers & Hackers Meetup 28/32 |DesignForUse
  29. 29. 5 Measure RoI from Design Test early and often. UI/UX, Front-End Designers & Hackers Meetup 29/32 |DesignForUse
  30. 30. Guerilla Usability Web Analytics Testing Some Measuring Techniques A/B Testing Surveys UI/UX, Front-End Designers & Hackers Meetup 30/32 |DesignForUse
  31. 31. 1 Design is a process 2 A designer on the core team 3 A shift from product to experience 4 Good design is iterative 5 Measure RoI from design UI/UX, Front-End Designers & Hackers Meetup 31/32 |DesignForUse
  32. 32. Thanks! Questions or Comments? Nishant Jain njain@designforuse.net UI/UX, Front-End Designers & Hackers Meetup 32/32 |DesignForUse

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