The document outlines the goals and strategies of a global energy cost management platform aimed at helping large companies optimize utility costs and enhance their environmental image. It details the offerings of automated decision support based on energy metering data and discusses various business models, marketing strategies, and critical success factors for sales and execution. The document also includes contact information for Rando Pikner, suggesting a collaborative or consulting approach.

1. Global energy cost management platform
Rando Pikner
rando@utilimon.com
+372 52 323 53

2. Large companies have:
► to optimize monthly utility costs (profitability)
► rising pressure to be greener (image)
> 10 000 m²/ building

3. Electricity bill Analytical info
70 347 kWh &
Decision Support
A B

4. Value creation
We provide automated decision support
based on energy metering data
Metering Meaningful Better
data info decisions

5. Company structure
founders tech. angel accelerator
70% 20% 10%

6. IT start-ups
Internet hardware
B2C B2B
low-tech high-tech
global regional

7. Internet hardware
B2C B2B
low-tech high-tech
global regional
vs
Internet hardware
B2C B2B
low-tech high-tech
global regional

8. Internet hardware
B2C B2B
low-tech high-tech
global regional
Utilimon vs Vivaldi
Internet hardware
B2C B2B
low-tech high-tech
global regional

9. Business model
How? What? To whom?
Key
Customer
activities relationship
Value
Key partners Customer
proposition
Key Channel
recourses
Cost structure Revenue sources
Osterwalder (2009)

10. Vivaldi
How? What? To whom?
Key activities Relationship
Partners Value Customer
Subtle,
Marketing elegant, 35+
timeless
Amazon? (musically)
E-bay? educated
music.com Good times high-class
Key resources Channel
High living
Amazon? standard
Author
FB fan page
rights and
licenses vivaldi.com
mercedes.com
Cost structure Revenue sources
Marketing €/file
Osterwalder (2009)

11. Going international
• Internet
– Networks (Facebook, LinkedIn, twitter, ect)
– Blogs
– Banners
– Newsletters
– Chat rooms
– ect

12. Going international
• Sales people
Your own people

13. Going international
• Ambassadors
Respected thinkers,
writers, speakers or
public figures that can
create buzz and word-
of-mouth

14. Going international
• Sales partners
Corporate partners
with profit-share

15. Going international
• Strategic partners
Joint offers:
10x Vivaldi
+ mp3 player
LEDs + EMS +
1year service

16. Critical success factors
1. Planning
2. Team-building
3. Time-management
4. Execution
5. Focusing
6. Product development
7. Sales

17. Critical success factors in sales
1. Prospecting
2. Getting appointment
3. Establishing trust
4. Identifying customer’s problem
5. Presenting your product or service
6. Getting the agreement to proceed
7. Closing the deal

18. Questions, ideas, suggestions?
Rando Pikner
rando@utilimon.com
ee.linkedin.com/in/pikner