Editor's Notes

• Optimize – How to Attract and Engage More Customers By Integrating SEO, Social Media and Content MarketingBy Lee Odden @leeodden CEO of TopRank Online Marketing
• Google disappearing from the web has a similar effect as your site(s) disappearing from Google, doesn't it? Of course, I don't mean just Google, but any algorithmic search engine.Focusing SEO efforts specifically on a search engine like Google, achieving great visibility and the ensuing traffic and hopefully sales is a beautiful thing. Until it goes away. If it goes away.
• What happens in 60 seconds on the internet?
• Which media do consumers trust for product recommendations?
• http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_200970% of brands social media content (FB or Twitter) doesn’t rank in top 20 on Google for brand namehttp://www.brightedge.com/2011-04-18-brightedge-study-social-media-seo-optimization
• The intersection of SEO, Social Media and Content Marketing arms marketers with a 360 degree opportunity to attract, engage & retain customers online.
• framework for content marketing strategy and practical optimization and social media marketing tips to grow business online.
• Show a company website screen shot with details on a marketing "problem". Something simple like increase online sales of their product
• Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
• Example: LO approved Concept Date: 12/22/2011Copy Approved By LOGraphic Ready for DesignerGraphic Sent to DesignerFinal Graphic Sent to WileyFeedback:
• mix of content types, optimized)
• Creating great content helps us reach our social goals
• By creating a silo for your social media across your organization you cannot effectively target your customers via social media