Ba cap spin challenge

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Ba cap spin challenge

  1. 1. © 2012 Social House, Inc. CLIENT: BODY ARMOR Cap Spin Challenge DATE: 6/14/12
  2. 2. SUMMARY A QUICK LOOK INTO THE PRESENTATION TRENDS + OPPORTUNITIES CAPSPIN THE CONCEPT HOW WILL IT WORK? BODYARMOR PHASES & FUNCTIONS CAPSPIN CHALLENGE HOW WILL IT LOOK? VISUALS TIMING PROPOSED OVERVIEW© 2012 Social House, Inc.
  3. 3. CapSpinChallenge. ONLINE TRENDS // Viral Internet Sensations VIRAL SENSATIONS THE OPPORTUNITY In today’s social media world, anyone can broadcast themselves in an •  BodyArmor can tap into this audience by challenging users to showcase instant. Users online are constantly pushing the boundaries to set their best BodyArmor SuperDrink “Cap Spin” via video upload themselves apart from other “would be” internet sensations. •  Easy and fun concept to appeal to core demographic Online websites have been specifically created to fuel this creative •  Generates user engagement and will increase social interaction levels class, including Recordsetter.com which challenges users to compete against each other to uphold world records on their website. •  Low cost and relatively easy to sustain EXAMPLES RED BULL Objective: To launch a MENTOS & COKE Objective: Users virally ROCKET homemade RedBull bottle SODA ROCKET spread the word about how EXPERIMENT rocket into the upper [LINK] http://bit.ly/9MNkWS to make a homemade [LINK] http://bit.ly/NBWqsB stratosphere Mentos and Coke soda rocket© 2012 Social House, Inc. Result: Video was created by a group of amateur Results: Several dozen engineers but did not work videos went viral; one video as they had hoped has over 3MM views Also generated additional exposure for RedBull with- out any effort or money from the brand
  4. 4. CapSpinChallenge. THE SERIES // CONCEPT + OBJECTIVES A WHOLE NEW TWIST ON SPINNING OBJECTIVES •  Authentically integrate BodyArmor SuperDrinks into user generated contest •  Engage new and existing fan base by giving users a platform to be creative •  Create gallery of videos for users to engage with, including voting, sharing, etc. •  Show the brand in a fun and easy-going environment to appeal to Gen-Y, Social Media enthusiasts CONCEPT Develop an exciting Facebook contest to creatively engage users and drive interactions amongst users – shares, likes, and comments. The BodyArmor SuperDrink Cap Spin Challenge will be a online environment© 2012 Social House, Inc. for users to interact with the brand in a way that showcases the fun, active lifestyle of our brand. Essentially, we will be deploying brand ambassadors to speak about BodyArmor in a way that feels authentic and relatable regardless of the demographical background of the viewer.
  5. 5. CapSpinChallenge.THE CONCEPT // PHASES PHASE 1 – VIDEO SUBMISSION •  Fans will be encouraged to watch the sample video taken from Tongal, for tips as to how they should film their video •  Contestants will then be able to easily upload their video after registering to win PHASE 2 – VIDEO GALLERY •  Once a user is registered, their video will be •  Videos will be displayed in the gallery according uploaded and placed into the video gallery to popularity •  Entrants will then need to generate likes and shares on their entry in a bid to become the most viral contestant, and therefore make it onto the shortlist. •  From this shortlist, 10 winners will be chosen based upon their skill, creativity and accuracy. •  1 grand prize winner will be selected by a panel of judges (prizes TBD)
  6. 6. CapSpinChallenge. VISUALS // PHASE 1- VIDEO SUBMISSION Sample video from TONGAL user will be used to prompt users as to how their CapSpin tricks should Users will film a :30 work© 2012 Social House, Inc. second video at home and be asked to register their information prior to submission
  7. 7. CapSpinChallenge. VISUALS // PHASE 2 – EXAMPLE VIDEO GALLERY Example Video Gallery A complete gallery of user© 2012 Social House, Inc. submissions will live directly on the Facebook page – users will be able to share and like videos with their friends
  8. 8. CapSpinChallenge.NEXT STEPS // TIMING TIMINGTAB DEVELOPMENT (4-6 WEEKS) 7/1/12ESTIMATED TAB LAUNCH 8/1/12 or 8/15/12WINNER(S) ANNOUNCED 10/1/12
  9. 9. THANKYOU. LET’S SOCIALIZE.© 2012 Social House, Inc.

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