Omi Sido - Machine Learning And Seo - SEO Portugal Web Conference

1. Machine learning and SEO
@OmiSido
Omi Sido

2. Google is a Busine

3. every business want to
satisfy its customers!

4. Word2vec algorithm
http://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf

5. Word2vec algorithm
http://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf

6. Word2vec algorithm
https://www.forbes.com/sites/quora/2017/02/20/how-did-spotify-get-so-good-at-machine-learning/#4e0dc822665c https://dl.acm.org/doi/pdf/10.1145/3219819.3219885

7. Whatever Google displays
in the SERPs people will not
click if it's not relevant to
their query

8. Relevance

9. Relevance
https://www.advancedwebranking.com/ctrstudy
/
https://www.advancedwebranking.com/ctrstudy/

10. The first rule of the seo club: you do not talk about CTR and SEO

11. Relevance

13. Relevance

14. Takeways
• Decode the ranking factor priorities for YOUR industry.
• Create irresistible/alluring snippets.
• Create comprehensive content that provides value and it's
RELEVANT to your audience.
• Study your customer behaviour and adjust copy and website
structure accordingly.
• Work with PPC and PR to increase brand awareness - brand
awareness dramatically impacts click-through rates (CTR).

15. @OmiSido
Omi Sido
www.youtube.com/omisido