This deck is an integral part of Semrush webinar https://www.semrush.com/webinars/

2. Miracle has over 10 years
experienced supporting national and
global brands with their technical
SEO, content and data strategy

3. Source - developers.google.com

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6. If you have a separate
mobile site perform a
parity audit to ensure
the content on both site
is the same.
Malware, Harmful
browsing or deceptive
download. Get GSC
report for issues.
Get a free SSL
Certificates.
Except cookies, age
verifications and
banners that use a
reasonable amount of
screen space.

7. 2018 2021
Mobile Searches CLS Calculation Update
2020
Cumulative Layout Shift
(CLS)
2010
Desktop Searches
2021
Page Experience Update

8. Good news for news website - You no longer
require AMP to show up in the top stories
carousel.
Martin Splitts - Developer Relations @Google

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14. Google announced that it is
postponing the rollout of
the page experience update,
specifically the ranking
change, from May 2021 to
be a gradual rollout that
won’t start until mid-June
2021 and won’t be fully
rolled out until the end of
August.

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For more information read -
https://www.searchenginejournal.com/speed-audit-quick-
wins/384928/

19. Speed Visualisation GTmetrix

20. Source
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25. https://erudite.agency/insights/core-web-
vitals-explained

26. Erudite Agency Ltd 2010-2020 ©