1

1. Types of data and research
DATE Source of information Description of information NOTES
Primary research is the information you find out yourself for example questionnaires,
surveys, focus groups and interviews.
Pros
 easy to do
 quick and cheap
 get the specific information you want
 lead the person to give you more information
Cons
 may not get accurate answers
 can take a long time
 difficult to get a large sample
Secondary research is when you use information already gathered by other people often
available in books, internet and magazines.
Pros
 quick and easy to find information
 available at no cost
 wide range of information available
Cons
 information you have found may be out of date
 not all the information you find on the internet will be correct
Quantitative research is about asking people for their opinions in an organized way
so that you can produce hard facts and statistics to guide you. It's important to
survey people in fairly large numbers and to make sure they are a representative
sample of your target market.

2. DATE Source of information Description of information NOTES
DATE Source of information Description of information NOTES
06/10/14 http://healthresearchfunding.org/pros-cons-quantitative-research/ Li s t of pros and cons of
Pros
 Data can be gathered quickly
 The survey can be generalised to the entire population
 It can be anonymous; this is good for dealing with sensitive topics.
Cons
 :In using this type of research, you need to find great numbers of correspondents.
The more people you get the more reliable and accurate your finding will be.
 Because of the wide range of people you are using, you will need more money to
print of questionnaires etc.
quantitative data.
Can us e this
data , to help
me choose
what type of
data to use.
06/10/14 http://www.ehow.co.uk/info_8111415_qualitative-research-pros-cons.html Li s t of pros and cons of
qualitative data.
Can us e this
data , to help
me choose
what type of
data to use.
06/10/14 www.qsrinternational.com/what-is-qualitative-research.aspx
www.marketingdonut.co.uk/...research/what-is-quantitative-research
Definitions of Qualitative and
Quantitative data
Thi s research
wi l l help me
to
understand
about these
two types of
data .
15/10/14 My own interview with teachers and s tudents Primary, quantitative and
qualitative
It Can be use
to help find
to correct
information
to benefit my
radio
production

3. Qualitative research is answering questions by analysing and making sense of
unstructured data. Qualitative research happens in nearly every workplace and study
environment, nearly every day.
DATE Source of information Description of information NOTES
Pros
 No limit in the amount of results
 Freedom to explore and elaborate on results
 When interview, the interviewee can express their natural behaviour
Cons
 Cannot be approached statistically
 Difficult for researcher to maintain information