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Or what do fishermen, fish and 
cloud providers have in common. 
Philippe Creytens 
SaaS Academy Series - September 10, 20...
In search of answers to 4 simple questions 
but answers are not always that simple!
4 simple questions 
What is cloud DNA? 
How to transform? 
How to attract the right people? 
How to compensate them?
SaaS offers... 
vast new opportunities but also global competition
Cloud is transformation… in a radical way
SaaS radically changes your... 
Business model, development model, infrastructure, HR and a 
lot more!
SaaS radically changes your... 
Corporate culture at the smallest level
Change is hard...
IT companies and Pavlov 
“Let’s keep doing what were doing, as we’ve been doing it.”
And culture, in the broadest sense 
matters... 
Typical Dutch CxO 
“Are my competitors using 
this cloud thing?” 
“No, it ...
And culture, in the broadest sense 
matters... 
Typical Belgian CxO 
“Are my competitors using 
this cloud thing?” 
“No, i...
How do I start?
Blank canvas approach or transformation? 
A skunkworks is a group of people who, in order to achieve unusual 
results, wor...
Problems you will run into 
Transformation 
Re-inventing job profiles 
and re-training employees 
Saying goodbye to some.....
Start with the why (not with the what) 
“I imagine a world where people wake up every day inspired to go to work and retur...
Start with the why (not with the what) 
Outside in / Conventional Inside out in / Remarkable 
The Golden Circle according ...
So why “why”?
War for talent 
Millenials have other values: purpose, work/life 
balance, challenges, ...
War for talent 
Millenials have other values: purpose, work/life 
balance, challenges, ...
War for talent 
Millenials have other values: purpose, work/life 
balance, challenges, ...
War for talent 
de Morgen 01/09/2014
Fish where the fish are...
Two main streams are visible 
(pun intended) 
Kill ‘em with (obvious) 
perks… 
Google, Yahoo, ...
Two main streams are visible 
(pun intended) 
Distributed teams with attention to work/life: 
37signals (Rails) with 6 mon...
WETCO, traits for hiring... 
W is for Warmth: Simple human kindness. 
E is for Empathy: The ability to sense what another ...
Importance of “fit” 
Many successful SaaS providers train and evaluate for “cultural 
fit”. 
The Offer 
Zappos (now Amazon...
Rethinking a lot of things... 
Tooling, management style, process, compensation, 
communication, etc, without strict manua...
Closing thoughts, or The Art of War 
(Sun Tszu) 
“Know your enemy and know yourself and you can fight a hundred 
battles w...
Some food for thought (and reading) 
http://scottberkun.com/yearwithoutpants/
Some food for thought (and reading) 
http://www.slideshare.net/prezly/visual-guide-to-selling-software-as-a-service-by-pre...
Philippe Creytens 
google.com/+PhilippeCreytens 
@pcreytens 
pc@kumondo.com
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SaaS Academy: Fisherman's friend

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The Saas Academy Series: The Road to Cloud Acceleration.
Brussels, September 10, 2014.

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SaaS Academy: Fisherman's friend

  1. 1. Or what do fishermen, fish and cloud providers have in common. Philippe Creytens SaaS Academy Series - September 10, 2014 http://goo.gl/FQwCPA
  2. 2. In search of answers to 4 simple questions but answers are not always that simple!
  3. 3. 4 simple questions What is cloud DNA? How to transform? How to attract the right people? How to compensate them?
  4. 4. SaaS offers... vast new opportunities but also global competition
  5. 5. Cloud is transformation… in a radical way
  6. 6. SaaS radically changes your... Business model, development model, infrastructure, HR and a lot more!
  7. 7. SaaS radically changes your... Corporate culture at the smallest level
  8. 8. Change is hard...
  9. 9. IT companies and Pavlov “Let’s keep doing what were doing, as we’ve been doing it.”
  10. 10. And culture, in the broadest sense matters... Typical Dutch CxO “Are my competitors using this cloud thing?” “No, it is a new phenomena.” “Then I want this asap”
  11. 11. And culture, in the broadest sense matters... Typical Belgian CxO “Are my competitors using this cloud thing?” “No, it is a new phenomena.” “Then I’ll wait till they all do.”
  12. 12. How do I start?
  13. 13. Blank canvas approach or transformation? A skunkworks is a group of people who, in order to achieve unusual results, work on a project in a way that is outside the usual rules.
  14. 14. Problems you will run into Transformation Re-inventing job profiles and re-training employees Saying goodbye to some... Skunkworks/M&A Finding the “right” people Keeping the “right” people
  15. 15. Start with the why (not with the what) “I imagine a world where people wake up every day inspired to go to work and return home at the end of the day feeling fulfilled by the work they do, feeling that they have contributed to something greater than themselves.” Simon Sinek
  16. 16. Start with the why (not with the what) Outside in / Conventional Inside out in / Remarkable The Golden Circle according to Simon Sinek Why? = The Purpose What is your cause? What are your values? How? = The Process The specific actions to realize the Why What? What do you do? The result of Why. The proof
  17. 17. So why “why”?
  18. 18. War for talent Millenials have other values: purpose, work/life balance, challenges, ...
  19. 19. War for talent Millenials have other values: purpose, work/life balance, challenges, ...
  20. 20. War for talent Millenials have other values: purpose, work/life balance, challenges, ...
  21. 21. War for talent de Morgen 01/09/2014
  22. 22. Fish where the fish are...
  23. 23. Two main streams are visible (pun intended) Kill ‘em with (obvious) perks… Google, Yahoo, ...
  24. 24. Two main streams are visible (pun intended) Distributed teams with attention to work/life: 37signals (Rails) with 6 months 4-day work week Automattic (Wordpress)
  25. 25. WETCO, traits for hiring... W is for Warmth: Simple human kindness. E is for Empathy: The ability to sense what another person is feeling. T is for Teamwork: An inclination toward ‘‘Let’s work together to make this happen’’ and against ‘‘I’d rather do it all myself.’’ C is for Conscientiousness: Detail orientation, including an ability and willingness to follow through to completion. O is for Optimism: The ability to bounce back and to not internalize challenges. Optimism is a necessity in customer-facing positions.
  26. 26. Importance of “fit” Many successful SaaS providers train and evaluate for “cultural fit”. The Offer Zappos (now Amazon) offers $2,000 for people to quit during training. Only 2-3% do take the offer. Identifies the misfits early—at a cost of just one-week's salary and $2,000 compared to what later?
  27. 27. Rethinking a lot of things... Tooling, management style, process, compensation, communication, etc, without strict manuals to follow...
  28. 28. Closing thoughts, or The Art of War (Sun Tszu) “Know your enemy and know yourself and you can fight a hundred battles without disaster.”
  29. 29. Some food for thought (and reading) http://scottberkun.com/yearwithoutpants/
  30. 30. Some food for thought (and reading) http://www.slideshare.net/prezly/visual-guide-to-selling-software-as-a-service-by-prezly 99 slides
  31. 31. Philippe Creytens google.com/+PhilippeCreytens @pcreytens pc@kumondo.com

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