This document provides recommendations for positioning Commvault's digital brand based on analyzing its personality, relationships, culture, community, and values. It examines how Commvault can differentiate itself from competitors by more strongly defining each of these facets. Specific tactics are proposed for various sections of the Commvault website to better convey the brand's rebellious and innovative nature while maintaining professionalism. Emphasis is placed on showing humanity, community engagement, and reassuring customers that choosing Commvault supports their vision and reputation.
The BAD Toolkit brings together agile methods to solve problems under a community driven framework and we'd like to tell you a bit more about the thinking behind it.
Come along and join other Agile enthusiasts and talk about the BAD toolkit and speak to the founders in person.
Creating The Best Customer Experience CX Strategy Complete DecksSlideTeam
Customer Experience CX is the interaction between a customer and the business. Customer service is just one aspect of customer experience as CX involves all interactions with a business. A great customer experience ensures brand loyalty. It results in lower churn and increased revenue. Companies are, therefore, giving importance to developing a customer experience strategy to ensure a positive and seamless experience across all touchpoints of the customer journey, be it online or offline. For businesses wishing to learn how to go about building a CX strategy or reviewing theirs, this complete deck walks you through developing the perfect customer experience strategy from scratch. This involves developing customer personas to have a better understanding of the customers needs and wants and mapping customer journey to know their thoughts, feelings and behaviour at each stage of the buying journey. The customer experience templates provided in this extensively researched deck help you list out the pain points of the customer, identify their root cause and find solutions. These steps help you in developing the CX strategy and creating a roadmap to ensure successful implementation of the project. https://bit.ly/2WN0o8i
According to the TSIA member technology survey, self-service resources or content can eliminate a customer's need for live assistance by 36%, resulting in huge cost savings for support organizations. But how do you get your customers to use it? Check out this white paper on tips for driving customers to self-service and web support.
100 page no-nonsense guide on scaling CX. Straightforward content to help you cultivate your customer-centric advantage and continue to win.
To scale CX you have to keep customers at the heart of everything you do. It's time to step on the gas and scale the CX systems you have in place.
Check out our latest whitepaper below, which includes:
✅ How to scale customer research & insight analysis
✅ How to democratise CX insights and Research
✅ How to build a lasting customer-centric culture
Read here: https://hubs.ly/H0sZDVl0
25 Lenses for Customer Experience - PeopledesignPeopledesign
We can't actually design a person’s experience – we create opportunities to affect an experience. If we think proactively and strategically about a user or customer experience, we increase the odds of improving it.
The BAD Toolkit brings together agile methods to solve problems under a community driven framework and we'd like to tell you a bit more about the thinking behind it.
Come along and join other Agile enthusiasts and talk about the BAD toolkit and speak to the founders in person.
Creating The Best Customer Experience CX Strategy Complete DecksSlideTeam
Customer Experience CX is the interaction between a customer and the business. Customer service is just one aspect of customer experience as CX involves all interactions with a business. A great customer experience ensures brand loyalty. It results in lower churn and increased revenue. Companies are, therefore, giving importance to developing a customer experience strategy to ensure a positive and seamless experience across all touchpoints of the customer journey, be it online or offline. For businesses wishing to learn how to go about building a CX strategy or reviewing theirs, this complete deck walks you through developing the perfect customer experience strategy from scratch. This involves developing customer personas to have a better understanding of the customers needs and wants and mapping customer journey to know their thoughts, feelings and behaviour at each stage of the buying journey. The customer experience templates provided in this extensively researched deck help you list out the pain points of the customer, identify their root cause and find solutions. These steps help you in developing the CX strategy and creating a roadmap to ensure successful implementation of the project. https://bit.ly/2WN0o8i
According to the TSIA member technology survey, self-service resources or content can eliminate a customer's need for live assistance by 36%, resulting in huge cost savings for support organizations. But how do you get your customers to use it? Check out this white paper on tips for driving customers to self-service and web support.
100 page no-nonsense guide on scaling CX. Straightforward content to help you cultivate your customer-centric advantage and continue to win.
To scale CX you have to keep customers at the heart of everything you do. It's time to step on the gas and scale the CX systems you have in place.
Check out our latest whitepaper below, which includes:
✅ How to scale customer research & insight analysis
✅ How to democratise CX insights and Research
✅ How to build a lasting customer-centric culture
Read here: https://hubs.ly/H0sZDVl0
25 Lenses for Customer Experience - PeopledesignPeopledesign
We can't actually design a person’s experience – we create opportunities to affect an experience. If we think proactively and strategically about a user or customer experience, we increase the odds of improving it.
Seven Peaks Speaks: Accessibility for iOS, Android and WebSeven Peaks Speaks
Accessibility for iOS, Android and Web
In 2018 there were 2020 lawsuits filed, that increased in 2019 and is set to keep increasing as companies struggle to become compliant and realize the benefit of being inclusive to all.
One particular lawsuit revitalised the accessibility community as Dominos was successfully sued by a blind mind who could not place a simple order on their website.
So it is time for change, but how?
Carl has been part of the WaSP Accessibility Task Force since 2006 and worked as one of the main consultants for the United Nations for implementing accessibility standards in their main ESCAP websites.
What will I get out of this talk?
Carl will go over the processes you can easily follow to make your apps and websites fully accessible. With a few tools, some common sense and a little inside knowledge you can build better and more accessibility apps for both IOS and Android and the web.
ITBoss is a networking event for the IT Management community in Yorkshire to get together and discuss any challenges they face in IT Management and come up with solutions to these challenges.
The Guest Speakers for this presentation were Tom Walton, Director at Infinity Works Consulting, Gary Green, Principal Consultant at Infinity Works Consulting and Glenn Crossley, Head of IT Delivery at Hitachi Capital.
The presentation, titled 'Rapid, Repeatable, Predictable Delivery' consisted of a full end-to-end demonstration of how Hitachi have adapted their SDLC to deliver software in a rapid, repeatable and predictive manner using techniques aligned with the Agile methodology.
The content from the event will be being published on our blog and on our bespoke ITBoss LinkedIn Group. If you're an IT Manager in Yorkshire and would like to find out more about ITBoss, get in touch. Email us on itboss@corecomconsulting.co.uk
Addressing the contact center opportunity, discuss five important contact center trends, and explain how companies can embrace these trends to create a smart strategy that can improve the top and bottom line.
In this presentation Jive's Chief Strategy Officer, Chris Morace, discussed how Jive customers are driving real top-line revenue growth and bottom-line cost savings via Jive's collaboration platform.
We are helping our customers:
- Increase workforce productivity by 15%
- Reduce turnover by 24% and improve employee satisfaction
- Increase revenues 2-4%
Learn more about Jive Software: www.jivesoftware.com
Here's my collection of Marketing & Product Management best practices, appropriate to B2B tech companies. Would love to hear from comments and suggested improvements and additions!
How Best-in-Class Contact Centers Satisfy Demanding CustomersKnowlagent
Omer Minkara, Research Analyst at the Aberdeen Group, discusses how your contact center can improve productivity and give customers the service they want and deserve.
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
RSOLUTIONS started off as an IT Solutions provider in Bangalore, India, in January 1999, in a modest way, and has grown steadily since then foraying into various domains like Custom Software Development, E-Commerce, Customer Relationship Management, Learning Management Solutions, Multimedia, Portals, Web-applications Development and Business Applications.
RSOLUTIONS was established by Badal Raja, having a prior experience of working with various Technology companies. The company was created with the objective of providing optimized and cost-effective IT solutions, and committed to putting a smile on our customer’s faces. That's why our brand's mission statement reads as: Your Requirement Our Commitment. Our long-term vision is to bridge the gap between Technology capabilities and User experience.
David Eagan, Director of Professional Services International at Perceptive Software discusses about the impact of FinancialForce PSA on his organization: Faced challenges that Sales & Services were poorly aligned, their existing systems couldn't cope with the growth or the complexity of customers’ requireme nts. Since using FinancialForce PSA they can see the scheduled and unscheduled back log at any time, and have a consistent approach to reporting as the company continues its growth. The admin has been removed from David’s job allowing him to spend valuable time with his resources on their projects. The implementation was successful because the FinancialForce.com people understood Perceptive Software’s business and its requirements of the application.
Why your agency positioning (probably) sucks. And what to do about it. Boom Online Marketing
Business development mentor Ben Potter's DRINK:// Digital presentation from April 2019.
How many agencies do we have in the room? Talk about something that I believe to be a major problem in ‘agency land’. Agency slant to it but equally relevant to freelancers and anybody else selling digital marketing products / services. In fact, could well apply to any market where services have become commoditised
Seven Peaks Speaks: Accessibility for iOS, Android and WebSeven Peaks Speaks
Accessibility for iOS, Android and Web
In 2018 there were 2020 lawsuits filed, that increased in 2019 and is set to keep increasing as companies struggle to become compliant and realize the benefit of being inclusive to all.
One particular lawsuit revitalised the accessibility community as Dominos was successfully sued by a blind mind who could not place a simple order on their website.
So it is time for change, but how?
Carl has been part of the WaSP Accessibility Task Force since 2006 and worked as one of the main consultants for the United Nations for implementing accessibility standards in their main ESCAP websites.
What will I get out of this talk?
Carl will go over the processes you can easily follow to make your apps and websites fully accessible. With a few tools, some common sense and a little inside knowledge you can build better and more accessibility apps for both IOS and Android and the web.
ITBoss is a networking event for the IT Management community in Yorkshire to get together and discuss any challenges they face in IT Management and come up with solutions to these challenges.
The Guest Speakers for this presentation were Tom Walton, Director at Infinity Works Consulting, Gary Green, Principal Consultant at Infinity Works Consulting and Glenn Crossley, Head of IT Delivery at Hitachi Capital.
The presentation, titled 'Rapid, Repeatable, Predictable Delivery' consisted of a full end-to-end demonstration of how Hitachi have adapted their SDLC to deliver software in a rapid, repeatable and predictive manner using techniques aligned with the Agile methodology.
The content from the event will be being published on our blog and on our bespoke ITBoss LinkedIn Group. If you're an IT Manager in Yorkshire and would like to find out more about ITBoss, get in touch. Email us on itboss@corecomconsulting.co.uk
Addressing the contact center opportunity, discuss five important contact center trends, and explain how companies can embrace these trends to create a smart strategy that can improve the top and bottom line.
In this presentation Jive's Chief Strategy Officer, Chris Morace, discussed how Jive customers are driving real top-line revenue growth and bottom-line cost savings via Jive's collaboration platform.
We are helping our customers:
- Increase workforce productivity by 15%
- Reduce turnover by 24% and improve employee satisfaction
- Increase revenues 2-4%
Learn more about Jive Software: www.jivesoftware.com
Here's my collection of Marketing & Product Management best practices, appropriate to B2B tech companies. Would love to hear from comments and suggested improvements and additions!
How Best-in-Class Contact Centers Satisfy Demanding CustomersKnowlagent
Omer Minkara, Research Analyst at the Aberdeen Group, discusses how your contact center can improve productivity and give customers the service they want and deserve.
What can you achieve by socializing your corporate intranet?
In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.
Learn more at http://bit.ly/1aTo6Vq
RSOLUTIONS started off as an IT Solutions provider in Bangalore, India, in January 1999, in a modest way, and has grown steadily since then foraying into various domains like Custom Software Development, E-Commerce, Customer Relationship Management, Learning Management Solutions, Multimedia, Portals, Web-applications Development and Business Applications.
RSOLUTIONS was established by Badal Raja, having a prior experience of working with various Technology companies. The company was created with the objective of providing optimized and cost-effective IT solutions, and committed to putting a smile on our customer’s faces. That's why our brand's mission statement reads as: Your Requirement Our Commitment. Our long-term vision is to bridge the gap between Technology capabilities and User experience.
David Eagan, Director of Professional Services International at Perceptive Software discusses about the impact of FinancialForce PSA on his organization: Faced challenges that Sales & Services were poorly aligned, their existing systems couldn't cope with the growth or the complexity of customers’ requireme nts. Since using FinancialForce PSA they can see the scheduled and unscheduled back log at any time, and have a consistent approach to reporting as the company continues its growth. The admin has been removed from David’s job allowing him to spend valuable time with his resources on their projects. The implementation was successful because the FinancialForce.com people understood Perceptive Software’s business and its requirements of the application.
Why your agency positioning (probably) sucks. And what to do about it. Boom Online Marketing
Business development mentor Ben Potter's DRINK:// Digital presentation from April 2019.
How many agencies do we have in the room? Talk about something that I believe to be a major problem in ‘agency land’. Agency slant to it but equally relevant to freelancers and anybody else selling digital marketing products / services. In fact, could well apply to any market where services have become commoditised
This is a branding proposal that accompanied an Art Director\'s presentation on re-branding an technology company and transforming their website into a groundbreaking example of Web 2.0 UX.
How Are You Different: Importance of a Strong Marketing MessageJennifer Saunders
The most important step in building a strong brand in a crowded marketplace is to find your unique voice. This presentation by Soapbox Marketing helps companies to articulate a strong message to the right audience on the web and in social media. Also shows some examples of what not to do on your website.
Women in Innovation: Building Success - BrandingKTN
Branding is more than just a name, design or slogan, it is a way to distinguish yourself from your competitors and make a memorable impression on consumers.
Done correctly your brand can not only add real value to your company, but can outlive your products.
In this webinar we will explore:
- Why you should be thinking about building a strong brand from the get go aspects of branding
- How to build your brand and reputation
Find out more about the Diversity and Inclusion Interest Group at https://ktn-uk.co.uk/interests/diversity
A brand is not your logo. A brand is not your identity. A brand is not a product.
A brand is a person’s gut feeling about a product, service, or organization. Brands are now defined by individuals, not companies or markets. It’s a gut feeling because people are emotional, intuitive beings and make decisions based upon those feelings. So, it’s not what you say it is, it’s what they say it is.
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Branding and Design Service | TechCloud LtdTech Cloud Ltd
To know more please click the link below, https://techcloudltd.com/branding-and-design-service/
Branding and design service makes your mind related to a product, service, or company – whether, at that specific point, you purchased or didn’t purchase it but it may impose its value into your mind.
Early-Stage Digital Branding Discovery Questions and FrameworkKim Donlan
While full branding and messaging do take time, a failure to understand and navigate the pitfalls of early-stage branding can stop your company from ever really taking off.
Often, you think, “We’ll figure out the branding later—all I need is a landing page,” or “We’re in stealth mode, so I can’t publicly share what we really do,” or the truly dangerous “We can just use a template for now.” The problem with this thinking is that it prevents you from addressing the fundamental questions that define your brand and, more importantly, keeps you from communicating why your early adopters should trust you.
CIO Landing Page Proposal. This proposal from 2010 includes initial messaging and media concepts for a campaign targeting the CIO market for Commvault and a full UX strategy to support it.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
3. Six Facets to Brand Based on the
Work of Jean Noel-Kapferer
Service
/
Product
Product’s
Inherent
Personality
Product’s
Attitude to
Me
The World
of the
Product
How it Can
Shape My
Community
How it
Affects My
Reputation
How it
Supports
My Values
5. Its Personality
Rebel
Innovative
Professional
Warm
Human
Trustworthy
Forward Thinking
Cut from Different Cloth
Focused
Smart Funny
Commvault is…
Competitors are largely playing it
safe by limiting the attributes of
their personality to having
“professional” faces.
Additional character attributes
such as: a sense of humor,
playfulness, and humanness are
shown but few seem to be willing
to present a distinct and unique
personality.
Commvault can exploit this by
showing its rebellious nature
while also showing that this
nature is essential to innovation
and a professional approach to
modern IT
6. Personality Recommendations
Attributes Tactics
Rebel
Rebellion is a different course. In “How it Works”, speak directly to the
direction we are taking vs. others
Speak to our discontent. What irks us? Are we
willing to nail a manifesto to the door of the IT
Cathedral? If not, let’s drop this .
Use copy in “Software Overview” that shows
that it is both our passion AND our intellect
that are guiding us. We love what we are
doing and there is only one way we can do it
This is a shift and means bringing into our
messaging images and messages pointed
directly at our competition
Build out a “Competitors Section” where we
show how we rate to our competitors
Smart-Funny
Use our humor more widely. It is disarming,
humanizes us and underlines that we are not
phony.
Our humor works best in our images. Work it
in throughout at 20%
7. Personality Recommendations
Attributes Tactics
Forward Thinking
Include in product sections language about
what the solution can address in the future
AND addresses now
Measured Youthful/Playful Outlook,
Progressive
Explore a more complex color palette.
Explore colors that are more inline with these
attributes than those of a conservative
corporation (blue and white).
See NetApp for measured playful outlook
Human
Gather human elements, all of the human
touch points, into one section on website –
Simpana Nation
Photos: Real People inside and around CV
(Simpana Nation membership)
Quotes from real people
8. Its Relationship
Professional
Listening
Warm
Human
Trustworthy
Being Real: No Bullshit and
No Nonsense
Commvault will
treat me in a way
that is …
Several competitors strive to
imply that they are human but few
tell the CIO or the Backup Admin
what working with them will be
like.
Because product purchases in
this space are marked by high
fees, and often ongoing contact
with support, companies are
buying a relationship along with
products and services.
So defining this relationship for
prospects is a gap in most brands
– an opportunity for Commvault
9. Relationship Recommendations
Attributes Tactics
Listening
Include language about professional services
in “Solutions” sections
Include interviews with people within
professional services in “Professional
Services” section and case studies of
professional services in Case Studies section
Include CIO graphic about tailoring a solution
in “Business Value” Section
Call us. Talk to us live or at appointed times Schedule interactive White Board Sessions.
Promote these throughout the site
Make it clear that we are listening. Use
parametric nav or solutions building tool to
underline that we are responding to them. Put
at the top, “Point us in the right direction; your
direction”
Build a solutions building tool
Show we WANT to listen. Show excitement
about challenges customers bring us
Highlight “Biggest Challenge of the Year” in
“Solutions” section (pointing to pro services)
10. Relationship Recommendations
Attributes Tactics
Being Real
The attitude of people towards customers -
who AREN’T on the front lines - is also
important
In “About Us” make people real by discussing
actual employees, how they came to choose
to work at CV, what they do, the challenges
they face and their attitude towards
customers.
Trustworthy
Tie “Professional Services” to real people.
Create a “Meet the Team” Section highlighting
a few individuals across the offering. We have
to. These are the people that are going to be
working with them. Real people can be trusted
11. Its Culture
Buzz
Something Going On
Forward Thinking
Commvault
belongs to a world
with a culture – a
place that is the
source for its
vision and a place
that reflects its
vision of modern
data management.
Working with
Commvault
transports/connect
s me to this place.
It is a place and
culture that is…
No brand is leveraging its culture
- comes from somewhere or has
a special culture or calling.
No IT company is leveraging this
in the same way Apple or BMW
have.
This is a phenomenal opportunity
for Commvault to differentiate
itself from its competitors
12. Culture Recommendations
Attributes Tactics
Culture and Place
50% of the traffic on CV.com is from outside of
the US.
Give the brand a sense of place. Apple is
Californian. Porsche is German. Where is
CV?
Show that Commvault is international and use
that international position to support that CV is
cutting edge, rebellious, innovative,
sophisticated, hip, youthful, connected
Use International images that are human.
Homepage take-over. Have a different country
host the home page each month. Test using
large background images from international
locations that are shot at street level. See
examples on next page and
http://www.webdesignerwall.com/trends/80-
large-background-websites/ and
http://www.gs.com/
CV || Fine international Arch and context
Bridge creative began showing a wider
context; an expansive world
Specific architectural solutions to time and
place and culture
We are No Where
We are in Ocean Port. That is No Where
Our culture is the ability to be self sustaining.
We are our own Pack. We follow our own
compass.
13. Culture Recommendations
Attributes Tactics
Youthful in outlook, Cool, Forward thinking
Explore a more complex color palette.
Explore colors that are more inline with these
attributes than those of a conservative
corporation (blue and white).
Trustworthy
Tie “Professional Services” to real people. We
have to. These are the people that are going
to be working with them. Real people can be
trusted
15. My Community Recommendations
Attributes Tactics
Knowledgeable, Passionate, Cutting Edge
Identify KOLs (Key Opinion Leaders) who are
CIOs, Dir of IT, and Backup Admins in the
same way we have targeted and promoted
some analysts
Create a vignette module for inclusion in the
sidebar of the “Solutions” pages. This vignette
would have a picture of a respected customer
along with one or two sentences by them
where they speak directly to the prospect
about the solution and working with CV to
install it. Make it directly from KOL to
Prospect.
Forward Thinking, Professional Good
People
Push some part of the service area forums
into view on the “solutions” pages. Prefer
dynamic but they could be static outtakes.
Show forums where people we might aspire to
be like speak on CV
16. My Community Recommendations
Attributes Tactics
Passionate Community
Show the community side of using Simpana Organize site to bring all content related to
people into one place
Show the passion, smart-humor and that it is
more than the sum of its parts by titling this
section “Simpana Nation”
Youthful in Perspective, Forward Thinking
Leverage International membership
17. My Reputation
Knowledgeable
The Guy to Go To
Informed
Problem Solver
Committed
Passionate
Professional
On the Cutting edge
Forward Thinking
People who see
me recommending
Commvault will
see me as …
IBM did this “no one gets fired for
buying IBM” Let’s take this up a
notch.
Find real customers who got
kudos for choosing CV
Find opportunities to
18. My Reputation Recommendations
Attributes Tactics
The Guy to Go To
It come down to this:
What are we going to do to make people feel
safe about putting their ass on the line for us?
You are not going it alone.
We have your back.
This will be a success. We promise you
We need to make it clear that People who
bring in Simpana are seen as gurus
afterwards
Do we address it head on? Do we have a
section that lays out how you are going to be
a star? Maybe it fits into our sense of humor
19. My Values
Have integrity
Make the right choices
Stay on the cutting edge
Am wicked smart
Ahead of the curve
Insightful
Recommending
Commvault
reinforces a
personal vision of
myself that I …
Our competitors have ignored
that customers need to be doing
work that is of value to them.
Part of this value comes from
making choices that reinforce
their best image of themselves.
Who I am and where I am going.
Our prospects at the end of the
day need to see something that
proves to themselves that they
have what it takes to be going
somewhere
It is good to know that the
decisions you are making will
help you keep your balance and
follow the course you have set on
your internal compass.
No competitor’s brand addresses
this need.