The document discusses the author's journey of starting a business after a career in engineering. It outlines some of the business models he tried, including ads, vertical communities, consumer subscriptions, and enterprise SaaS. He realized his strengths were in engineering and technology, not sales and marketing. So he hired an experienced business leader who helped grow the company and sell it to a large tech company. The key lessons are to expect failures when starting out, scientifically test business ideas, and know your own strengths and weaknesses when building a team.

11. Business Preparation I got ready to fail. (good thing, too…)

12. Selected Failures BotBlock.com L0K8.com

23. “ Know Thyself” Know your strengths, Route around your weaknesses, Know that you will fail in the short term And that this is the path to long-term success.

26. David E. Weekly [email_address]