you can do better!

improve your

design process
@pboersma
peter boersma
1970
commodore 16
computer science & ergonomics
design process freak
20 years at interactive agencies
director of product design
ServiceNow makes work, work better for people.
Transform old, manual ways of working into
modern digital workflows, so employees and
customers get what they need, when they need it
—fast, simple, easy.



When people work better, business works better.
you can do better!

improve your

design process
you can do better!

improve your

design process
a design
a specification of an object,

manifested by an agent,

intended to accomplish goals,

in a particular environment,

using a set of primitive components,

satisfying a set of requirements,

subject to constraints
to design
to create a design,

in an environment where

the designer operates
create
deliverables
‘deliverable’ is a term used in project management

to describe a tangible or intangible object,

produced as a result of the project,

that is intended to be delivered to a customer

(either internal or external).
list 10 UX deliverables
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
conceptdetailed design
sketch
personas
competition
roles
steps
interviews
business
design
researchevaluation
strategyproject
pitch
X
business
design
researchevaluation
strategyproject
position
competitor
competitor
competitor
competitorcompetitor
big
competitor
big
competitor
client
client competitor
competitor
sub-brand

communities
core

brand
online
support
online
sales
business
design
researchevaluation
strategyproject
competition
business
design
researchevaluation
strategyproject
roadmap
progress
progress
progress
progress
area
area
area area
area
progress
progress progress
progress progress
progress
progress progress
progress progress
moment momentmoment moment
business
design
researchevaluation
strategyproject
personas
business
design
researchevaluation
strategyproject
prototype
conceptdetailed design
sketch
MOBILE
APP
MUSIC PLAYER IN
BAR
matching
user
profile
bar
profile
OUT OF SCOPE
business
design
researchevaluation
strategyproject
test
business
design
researchevaluation
strategyproject
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
to design
to create a design,

in an environment where

the designer operates
to create a design,

in an environment where

the designer operates
environment
org chart
draw your org chart
design in your org chart
design in your org chart
to design
to create a design,

in an environment where

the designer operates
to create a design,

in an environment where

the designer operates
operate
process
why document a process?
1. to agree on what ‘things’ are called
2. to link design activities with other processes
3. to increase efficiency through standardization
4. to speed up integration of team members
5. to explain to your client where they are involved
6. to measure your work, so you can improve it
process documentation
sketch your process
sketch your process
SITEMAP
wireframes
require-
ments usability

test
Screen
FLOW
proto-
type
design
principles
Persona
1 2 3 4
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
https://www.slideshare.net/Hienadz.Drahun/
visual-definitions-of-ux-restored-75706843
user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
1.identify your current deliverables
2.create diagram with deliverables & phases
10 steps
1.identify your current deliverables
2.create diagram with deliverables & phases
3.describe activities, specifying input & output
4.present process to rest of company
5.improve diagram & descriptions
...
10 steps
...
6.create templates & instructions for deliverables
7.update diagram & descriptions
8.promote your process, internally & externally
9.measure & evaluate working with the process
10. continue to improve the process
9. measure & evaluate
to design
to create a design,

in an environment where

the designer operates
you can do better!

improve your

design process
to design
to create a design,

in an environment where

the designer operates

and keeps improving
improve
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
business
design
researchevaluation
strategyproject
with whom
where in the org chart
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
business
design
researchevaluation
strategyproject
process
pitch
scenarios
position
roadmap
service design
prototype
requirementsreview
test
scope
analytics
estimate
beta
sketchdetailed design
concept
personas
competition
roles
steps
interviews
which deliverable
user
research
concept
design
detailed
design
prototype &
evaluate
Persona
SITEMAP
wireframes
require-
ments
usability

test
Screen
FLOW
proto-
type
design
principles
where in the process
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
success for a design
product usage



compliments vs. complaints



value of the brand
success for a design team
on time & within budget



efficient & effective



valued by colleagues
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
when
12
March
a plan for improvement
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
write a plan
I will <do something>

together with <another role>

and we will change <a part of the process>

to improve <a success metric>

before <a deadline>.
to design
to create a design,

in an environment

where the designer operates

and keeps improving
you can do better!

improve your

design process
@pboersma
Thank you for your attention!
@pboersma

Improve your design process (UX Vienna)