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Improve your design process (UX Vienna)

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In order to do great work you need to influence more parts of the design process than creating wireframes, mockups, or usability test reports. In this talk, I walk attendees through the expanded sphere of influence that designers - and others - have on the user experience. You will do exercises that make you look beyond your deliverables, outside of your department, and past your current way of working. You will learn how to spot opportunities and draft a plan to improve your design process.

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Improve your design process (UX Vienna)

  1. 1. you can do better!
 improve your
 design process @pboersma
  2. 2. peter boersma 1970 commodore 16 computer science & ergonomics design process freak 20 years at interactive agencies director of product design
  3. 3. ServiceNow makes work, work better for people. Transform old, manual ways of working into modern digital workflows, so employees and customers get what they need, when they need it —fast, simple, easy.
 
 When people work better, business works better.
  4. 4. you can do better!
 improve your
 design process
  5. 5. you can do better!
 improve your
 design process
  6. 6. a design a specification of an object,
 manifested by an agent,
 intended to accomplish goals,
 in a particular environment,
 using a set of primitive components,
 satisfying a set of requirements,
 subject to constraints
  7. 7. to design to create a design,
 in an environment where
 the designer operates
  8. 8. create
  9. 9. deliverables ‘deliverable’ is a term used in project management
 to describe a tangible or intangible object,
 produced as a result of the project,
 that is intended to be delivered to a customer
 (either internal or external).
  10. 10. list 10 UX deliverables
  11. 11. business design researchevaluation strategyproject pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta conceptdetailed design sketch personas competition roles steps interviews
  12. 12. business design researchevaluation strategyproject pitch
  13. 13. X
  14. 14. business design researchevaluation strategyproject position
  15. 15. competitor competitor competitor competitorcompetitor big competitor big competitor client client competitor competitor sub-brand
 communities core
 brand online support online sales
  16. 16. business design researchevaluation strategyproject competition
  17. 17. business design researchevaluation strategyproject roadmap
  18. 18. progress progress progress progress
  19. 19. area area area area area progress progress progress progress progress progress progress progress progress progress moment momentmoment moment
  20. 20. business design researchevaluation strategyproject personas
  21. 21. business design researchevaluation strategyproject prototype conceptdetailed design sketch
  22. 22. MOBILE APP MUSIC PLAYER IN BAR matching user profile bar profile OUT OF SCOPE
  23. 23. business design researchevaluation strategyproject test
  24. 24. business design researchevaluation strategyproject pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta sketchdetailed design concept personas competition roles steps interviews
  25. 25. to design to create a design,
 in an environment where
 the designer operates to create a design,
 in an environment where
 the designer operates
  26. 26. environment
  27. 27. org chart
  28. 28. draw your org chart
  29. 29. design in your org chart
  30. 30. design in your org chart
  31. 31. to design to create a design,
 in an environment where
 the designer operates to create a design,
 in an environment where
 the designer operates
  32. 32. operate
  33. 33. process
  34. 34. why document a process? 1. to agree on what ‘things’ are called 2. to link design activities with other processes 3. to increase efficiency through standardization 4. to speed up integration of team members 5. to explain to your client where they are involved 6. to measure your work, so you can improve it
  35. 35. process documentation
  36. 36. sketch your process
  37. 37. sketch your process
  38. 38. SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles Persona
  39. 39. 1 2 3 4 Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  40. 40. user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  41. 41. https://www.slideshare.net/Hienadz.Drahun/ visual-definitions-of-ux-restored-75706843
  42. 42. user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles
  43. 43. 1.identify your current deliverables 2.create diagram with deliverables & phases
  44. 44. 10 steps 1.identify your current deliverables 2.create diagram with deliverables & phases 3.describe activities, specifying input & output 4.present process to rest of company 5.improve diagram & descriptions ...
  45. 45. 10 steps ... 6.create templates & instructions for deliverables 7.update diagram & descriptions 8.promote your process, internally & externally 9.measure & evaluate working with the process 10. continue to improve the process
  46. 46. 9. measure & evaluate
  47. 47. to design to create a design,
 in an environment where
 the designer operates
  48. 48. you can do better!
 improve your
 design process
  49. 49. to design to create a design,
 in an environment where
 the designer operates
 and keeps improving
  50. 50. improve
  51. 51. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  52. 52. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  53. 53. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  54. 54. business design researchevaluation strategyproject with whom
  55. 55. where in the org chart
  56. 56. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  57. 57. business design researchevaluation strategyproject process pitch scenarios position roadmap service design prototype requirementsreview test scope analytics estimate beta sketchdetailed design concept personas competition roles steps interviews which deliverable
  58. 58. user research concept design detailed design prototype & evaluate Persona SITEMAP wireframes require- ments usability
 test Screen FLOW proto- type design principles where in the process
  59. 59. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  60. 60. success for a design product usage
 
 compliments vs. complaints
 
 value of the brand
  61. 61. success for a design team on time & within budget
 
 efficient & effective
 
 valued by colleagues
  62. 62. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  63. 63. when 12 March
  64. 64. a plan for improvement I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  65. 65. write a plan I will <do something>
 together with <another role>
 and we will change <a part of the process>
 to improve <a success metric>
 before <a deadline>.
  66. 66. to design to create a design,
 in an environment
 where the designer operates
 and keeps improving
  67. 67. you can do better!
 improve your
 design process @pboersma
  68. 68. Thank you for your attention! @pboersma

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