The Business of UX - People Process and Tech - Miner, Toft

S
Hi. Thanks for having us.
What we’re covering this morning:

Building a Lean & Mean UX Practice
UX People UX Process UX Tech
@nitoft

Sr. UX Dev Technekes
@scott_design

Dir. UX / CS Technekes
Quick Poll
How many have an UX
team in-house?
How many manage or
outsource a UX team?
How many are thinking
about establishing a 

UX team?
BIG DATA
CRM & ERP
Sales Force Tools /
Tiny Smart Apps Marketing
Automation
What we’re up to at Technekes
Incentive
Management
The Lab
UX Team: 4
2
UX Dev
!
Front end
developers
1
UX Production
!
Maintenance UI,
workflow and
email production
2
Design
!
Print and variable
data production /
traffic
CS Team: 2.5
.5
Copy
!
Words
1
UXCS MGR
!
IA/BA Team lead
How we spend a year
Training & Research
UX Maintenance
& Iterative Enhancements
Prototypes
Major Releases
Overhead
Production Ready Launches150-300 Hours Per
Concept Demos 100-150 Hours Per
Micro Releases / Adds / Changes / Bugfix
HR / Time Tracking
New Widgets / Frameworks / Conferences
Pro Bono
NPO Work
Support 20+ Web Apps
UX Maintenance & Iterative Enhancements
Micro Releases / Adds / Changes / Bugfix
5-8 Net New Web Apps
Major Releases
Production Ready Launches 150-300 Hours Per
10 Proof of Concepts
Prototype Development
Concept Demos 100-150 Hours Per
Volume
UX Trivia
What year was the term User Experience created?
A. 1961
B. 1979
C. 1995
D. 2001

Bonus: 

Who coined the term, or what company did they work at?
https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a
UX People
Stacking the right folks 

on the right work & 

creating a happy team dynamic
Identity Crisis
UX
IA
UI
BA
Usability
Graphic
Designer
ID
DEV
User
Researcher
CD
Writer
Content
Strategist
QA
FEE
FED
CX
DEV OPS
University Gap
What we’re not getting.
Great UI Resources
Great designers, not current coders
Business Acumen
Delivery only focus
Reference Work
Repeated school projects
CLT Capacity
Good News for UX’ers, Bad News for Hiring Managers.
154Postings for UX
Last 24 mos / In Charlotte
11Active Candidates
Current / In Charlotte
!
!
UX Dev 

UI Builder | Coder | Tester
IA/BA
Organization | Process Flow 

Business Rules | Architect
Graphic Design

Brand | Print | UI Elements | Fine Art
!
Sweet
Spot
!
Sweet
Spot
!
Sweet
Spot
๏Highly Specialized
๏Highly Specialized
Bulk of job seekers & new grads
“Jack of all trades”
๏Product Manager
Specialization Gap
From Generalist
to Specialist
Every time you make a
hire, it affords your team
members to narrow their
focus and specialize.
!
Consumer UX
Enterprise UX
Consumer/Enterprise Continuum
Brand Social
B2C Web Apps
Data Visualization
B2B Web Apps
CRM/ERP FrontendWorkflow
Lead Gen
Websites
Instrumentation
Content Marketing
Mobile
Salesforce tools
Where to look
High and Low
Out of Town
CLT super limited
Staffing Agencies
Try for a fee
Meet Ups
Good local networking
Code Academies
Ratio of UX to Dev team (swag)
1:5
Minimum 2
How many to get!
Voracious Reader
(Self-Educator)
Loves client meetings
(Business Acumen)
Great Estimator
(Planning)
Whiteboarder & Doodler
(Creative)
Master Critiquer
(Collaborator)
What to look for
(in an amazing candidate)
Kind
(non-negotiable)
Attract & Retain
Change things that are in reach of changing.
More This Less This Incentives
Review Examples
Whiteboards and Prototypes
Design Challenge
Time-boxed assignment.
How to Qualify
Research Background
Social Media is Revealing
Structuring The Team
Scrum Team
Product Focus
Agency Style
UX Director
UX Trivia
What company invented the GUI - 

Graphic User Interface.
A. Apple
B. Xerox PARC
C. IBM
D. Commodore

Bonus: 

What Year?
https://medium.com/user-experience-researche/the-history-of-user-experience-design-5d87d1f81f5a
Evangelizing UX
for Adoption
Monetizing UX / ROI
Enhanced
Customer
Service
Rapid
Prototype
Ideas
Give
Back
Time
eCom
Conversion
Rates
Build
Brand
Loyalty
UX Maturity Model
http://johnnyholland.org/2010/04/planning-your-ux-strategy/
Taking the Pulse of Enterprise UX
Mega Corp International Blue Sky Agency
Agile Continuum
Dreadful approval process
Team Silos
Limited access to
customers
General lack of awareness
of UX and Agile
UX Process
Inventing things.
Organizing.
Getting work done on time.
Process
Sketch-up Flow
Sketch-up UI
Document Flows
Design UI Wireframes
Build Prototype
User Testing
Critique UIIAConcept Critique UAT
Lo-Fi
Refine
High-Fi
Wireframing
Critique Always
Agile Manifesto
!
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
February 13, 2001, at The Lodge at Snowbird ski resort in the Wasatch mountains of Utah
Agile Development Encourages Innovation
http://www.agile-tools.net/scrum.asp
In a Nutshell…
The Wagile Trap
(The Wagile Pit of Despair)
Agile Nirvana
Land of Waterfall
Work Blocks
Process TimeCode
For Efficiency, Embrace Patterns
Jira + Agile
Sprint Management Story Card Flow
Asana Pivotal Tracker
Lightweight Tools
Choices Abound
Team Collaboration
File Share
Non-Developer Prototyping
Patient Assistance Program:
The 180 hour prototype
UX Technology
UX Department

Technical Responsibility
!
!
1. Prototyping
2. Maintaining Live Apps
!
1. Prototyping
2. Maintaining Live Apps
Wrapping it up…
UX People UX Process UX Tech
Attract & Retain
specialized
people
— 

know what you’re
looking for
patterns
—

be agile
Leverage 

frameworks
—
keep current
Thanks for joining!
!
!
!
Drop us a line or hit us up on Twitter:
Scott Miner | @scott_design | scott.miner@technekes.com
Niels Toft | @nitoft | niels.toft@technekes.com


!
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