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12 common types of Social Media Monkeys:<br />A tale of R.O.I. Confusion<br />
DON’T BE A MONKEY.<br />Business Terminology Matters.    Learn it.<br />
Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!<br />RETURN ON Incompe...
RETURN ON Inaccurate<br />Use fuzzy words and fuzzy math,<br /> get fuzzy results.<br />What fake buzzwords really say ab...
RETURN ON Impact<br />WTF?<br />(The sports-obsessed  go-getter)<br />
RETURN ON Importance<br />I think I rock! <br />(The ambitious egomaniac)<br />
RETURN ON Ignition<br />WTF?<br />(The clueless consultant)<br />
RETURN ON Italian<br />(Tastier than RETURN ON Identity)<br />(The overmedicated copywriter)<br />
RETURN ON Impressions<br />My seat is broken,<br />This movie sucks,<br />And someone farted.<br />Want more impressions?<...
RETURN ON Indecision<br />@cocacola?<br />@pepsi?<br />(The MarketShare-fixated opportunist)<br />
RETURN ON Idiocy<br />(Be present in Social Media, but do nothing.)<br />(The clueless corporate pawn)<br />
RETURN ON Influence<br />INFLUENCE<br />Influence: The ability to produce an effect on the actions, behavior and opinions ...
RETURN ON Infection<br />Beware the post-fad crash.<br />(The “viral” obsessed account exec.) <br />
RETURN ON Indulgence<br />(The trend-watching schemer)<br />
RETURN ON Infidelity<br />(The fast-thinking spin doctor)<br />
(Forget ROI altogether) <br />INCALCULABLE<br />RETURN ON Incalculable<br />(The Social Media purist)<br />
R.O.I.<br />RETURN<br />ON<br />INVESTMENT<br />
EMPHASIS ON “INVESTMENT”<br />
THE “R” AND THE “I” = SAME CURRENCY<br />
THE R.O.I. EQUATION<br />(GAIN FROM INVESTMENT - COST OF INVESTMENT)<br />ROI =<br />COST OF INVESTMENT<br />
Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC<br />Image credit:<br />Slides 1, 7,  17, 18, 19, 2...
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What Social Media ROI doesn't mean - PechaKucha

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A Pecha-Kucha-style presentation delivered to Social Media Club Greenville (SC) on July 30, 2009.

Published in: Technology, Business
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What Social Media ROI doesn't mean - PechaKucha

  1. 12 common types of Social Media Monkeys:<br />A tale of R.O.I. Confusion<br />
  2. DON’T BE A MONKEY.<br />Business Terminology Matters. Learn it.<br />
  3. Darn! Nobody told me that being a Social Media Director meant I would need to know how to do stuff!<br />RETURN ON Incompetence<br />
  4. RETURN ON Inaccurate<br />Use fuzzy words and fuzzy math,<br /> get fuzzy results.<br />What fake buzzwords really say about you. <br />
  5. RETURN ON Impact<br />WTF?<br />(The sports-obsessed go-getter)<br />
  6. RETURN ON Importance<br />I think I rock! <br />(The ambitious egomaniac)<br />
  7. RETURN ON Ignition<br />WTF?<br />(The clueless consultant)<br />
  8. RETURN ON Italian<br />(Tastier than RETURN ON Identity)<br />(The overmedicated copywriter)<br />
  9. RETURN ON Impressions<br />My seat is broken,<br />This movie sucks,<br />And someone farted.<br />Want more impressions?<br />Attention is not a unit of return.<br />(The Media-obsessed bean-counter)<br />
  10. RETURN ON Indecision<br />@cocacola?<br />@pepsi?<br />(The MarketShare-fixated opportunist)<br />
  11. RETURN ON Idiocy<br />(Be present in Social Media, but do nothing.)<br />(The clueless corporate pawn)<br />
  12. RETURN ON Influence<br />INFLUENCE<br />Influence: The ability to produce an effect on the actions, behavior and opinions of others.<br />(The overconfident evangelist)<br />
  13. RETURN ON Infection<br />Beware the post-fad crash.<br />(The “viral” obsessed account exec.) <br />
  14. RETURN ON Indulgence<br />(The trend-watching schemer)<br />
  15. RETURN ON Infidelity<br />(The fast-thinking spin doctor)<br />
  16. (Forget ROI altogether) <br />INCALCULABLE<br />RETURN ON Incalculable<br />(The Social Media purist)<br />
  17. R.O.I.<br />RETURN<br />ON<br />INVESTMENT<br />
  18. EMPHASIS ON “INVESTMENT”<br />
  19. THE “R” AND THE “I” = SAME CURRENCY<br />
  20. THE R.O.I. EQUATION<br />(GAIN FROM INVESTMENT - COST OF INVESTMENT)<br />ROI =<br />COST OF INVESTMENT<br />
  21. Presented to SMC Greenville on Thursday July 30, 2009 – Greenville, SC<br />Image credit:<br />Slides 1, 7, 17, 18, 19, 20 copyright Olivier Blanchard 2009<br />All other images ripped from Google Images and may be subject to copyright protection.<br />

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