FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
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How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
•
527 likes•25,043 views
Report
Share
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
![FEED:The 2009 Razorfish Digital Brand Experience Report,[object Object],Garrick Schmitt, Group Vice President, Experience Planning,[object Object],Email: garrick.schmitt@razorfish.com,[object Object],Twitter: @gschmitt,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-1-2048.jpg?cb=1665138796)
![Experience Matters.,[object Object],2,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-2-2048.jpg?cb=1665138796)
![HELLO,[object Object],3,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-3-2048.jpg?cb=1665138796)
![How Do Consumers Engage With Brands In An Increasingly Digital World?,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-4-2048.jpg?cb=1665138796)
![THE DETAILS,[object Object],5,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-5-2048.jpg?cb=1665138796)
![Meet The “Connected Consumer”,[object Object],In August 2009 Razorfish surveyed 1,000 U.S. “connected consumers”*:,[object Object],Broadband access,[object Object],Spent $150 online in the past six months (travel, Netflix, tickets, Amazon, etc.),[object Object],Visited a community site (MySpace, YouTube, Facebook, Yelp, etc.),[object Object],Consumed or created some form of digital media such as photos, videos, music or news,[object Object],WHAT IS YOUR AGE?,[object Object],WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMBINED HOUSEHOLD INCOME?,[object Object],6,[object Object],* This equates roughly to the U.S. broadband population which is about 200m based on the Pew Internet and American Life Project.,[object Object]](https://image.slidesharecdn.com/feed09mergedwebinarfinal2-091109130924-phpapp01/75/feed-the-razorfish-digital-brand-experience-report-2009-key-findings-6-2048.jpg?cb=1665138796)
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FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings
- 14. 98% show increased consideration
- 15. 97% will more likely purchase a product
- 20. 50% have downloaded an app for their phone