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Wikinomics Winning With The Enterprise 2.0 Don Tapscott [email_address] Enterprise 2.0 June 20, 2007
The New Enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Paradigm Shift: The New Promise of Information Technology,  1992 Hierarchical Internal/closed Capital Static, stable Managers Reward and punishment Management commands Control Satisfy superiors Specific skills Position in hierarchy Competitive (my turf) Detachment (it’s a job) Sound Management Closed Hierarchy Networked External/open Human, information Dynamic, changing Professionals Commitment Self-management Empowerment to act Achieve team goals Broader competencies Accomplishment, competence level Cooperative (our challenge) Identification (its’ my company) Leadership Open Networked Enterprise
The Rise of the Enterprise 2.0 + Standards-based Service oriented Interoperable + Inter-enterprise Intelligent Networks Proprietary Monolithic Silos Enterprise Dumb Networks 10. Technology + Relationship Capital  + Experiences Transactions Product/Services 9. Relationships + Transparent Real Time Networked Intelligence Opaque Asynchronous processing Traditional BI 8. Information Liquidity + Global N-Generation  Collaboration + Across the B-web Traditional Demographics  Containerized Internal 7. Human Capital & Knowledge Capital External (+ Inter-enterprise Integration) Modular  Reconfigurable Internal (Enterprise Integration)  Complex  Hardwired 6. Business Processes Engage and Collaborate Self-organizing Power through … Agile Plan and Push  Hierarchical Power over … Lumbering 5. Modus Operandi + Open  + Shared Proprietary  Protected 4. Intellectual Property + Open Innovation + Co-Creation Closed Innovation Do it Yourself 3. Value Innovation Focused on Core Business Web  Context, agency + Fasttrack Business Models Vertically Integrated  Non-porous Content M&A 2. Corporate Boundaries Global Engine - China, India, Emergent Free Trade National Engine - US, Japan, Europe Protectionist 1. World View  Enterprise 2.0 Closed Corporation Strategy Domain
Winning With The Enterprise 2.0
Time’s Person of the Year
Four Drivers for Change WEB 2.0 Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Web 2.0 TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO-SPATIALITY WEB SERVICES INTEGRATION Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Four Drivers for Change THE NET GENERATION WEB 2.0
The Demographic Revolution Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Digital Natives – The Net Generation Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Generation Lap Web 2.0 The  Net Generation The Social Revolution The Economic Revolution N-Geners Their Parents
The Net Generation Web 2.0 The  Net Generation The Social Revolution The Economic Revolution Video available for viewing online at www.newparadigm.com
Four Drivers for Change THE SOCIAL REVOLUTION WEB 2.0 THE NET GENERATION
The Rise of Collaborative Communities vs. Flickr.com beats WebShots.com Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Digg.com beats Slashdot.org Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Craigslist.org beats Monster.com, Match.com Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Myspace.com beats MTV.com Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Wikipedia.org beats Britannica.com Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Blogger.com beat CNN.com Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Rise of Collaborative Communities vs. Epinions.com vs ConsumerReports.org Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Alex Tapscott’s Wikinomicists Community Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Four Drivers for Change THE ECONOMIC REVOLUTION WEB 2.0 THE NET  GENERATION THE SOCIAL REVOLUTION
Digital Conglomerates Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
The Economics of Collaboration Web 2.0 The  Net Generation The Social Revolution The Economic Revolution Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy
The Economics of Collaboration Web 2.0 The  Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy
The Economics of Collaboration Web 2.0 The  Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs
The Economics of Collaboration Web 2.0 The  Net Generation The Social Revolution The Economic Revolution Extended Enterprise Mass Collaboration Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs
The Enterprise 2.0 and the Rise of Mass Collaboration ,[object Object],[object Object],[object Object],[object Object],Web 2.0 The  Net Generation The Social Revolution The Economic Revolution
Enterprise 2.0 – New Business Models ,[object Object]
Four Drivers for Change WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION THE ECONOMIC REVOLUTION
The Perfect Storm
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models                                             
[object Object],Enterprise 2.0 – New Business Models Marketocracy.com Investment Management
[object Object],[object Object],Enterprise 2.0 – New Business Models 1.  Peer Pioneers – Financial Services
[object Object],Enterprise 2.0 – New Business Models How InnoCentive works: ,[object Object],[object Object],[object Object]
Enterprise 2.0 – New Business Models 2. Ideagoras
Enterprise 2.0 – New Business Models 2. Ideagoras
Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models Peer Produced T-Shirts
[object Object],[object Object],Enterprise 2.0 – New Business Models
Enterprise 2.0 – New Business Models 4.  The New Alexandrians:  Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group
Enterprise 2.0 – New Business Models 4.  The New Alexandrians:  Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group
[object Object],Enterprise 2.0 – New Business Models
[object Object],Enterprise 2.0 – New Business Models
[object Object],[object Object],[object Object],Enterprise 2.0 – New Business Models 6. The Global Plant Floor
Enterprise 2.0 – New Business Models 6. The Global Plant Floor – Chinese Motorcycle Industry
Enterprise 2.0 – New Business Models 7.  The Wiki Workplace
Enterprise 2.0 – New Business Models 7.  The Wiki Workplace
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enterprise 2.0 – New Business Models
Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty.  New paradigms are nearly always received with coolness, even mockery or hostility.  Those with vested interests fight the change.  The shift demands such a different view of things that established leaders are often last to be won over, if at all.   Marilyn Ferguson
 

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Wikinomics - Winning With The Enterprise 2.0

  • 1. Wikinomics Winning With The Enterprise 2.0 Don Tapscott [email_address] Enterprise 2.0 June 20, 2007
  • 2.
  • 3. The Rise of the Enterprise 2.0 + Standards-based Service oriented Interoperable + Inter-enterprise Intelligent Networks Proprietary Monolithic Silos Enterprise Dumb Networks 10. Technology + Relationship Capital + Experiences Transactions Product/Services 9. Relationships + Transparent Real Time Networked Intelligence Opaque Asynchronous processing Traditional BI 8. Information Liquidity + Global N-Generation Collaboration + Across the B-web Traditional Demographics Containerized Internal 7. Human Capital & Knowledge Capital External (+ Inter-enterprise Integration) Modular Reconfigurable Internal (Enterprise Integration) Complex Hardwired 6. Business Processes Engage and Collaborate Self-organizing Power through … Agile Plan and Push Hierarchical Power over … Lumbering 5. Modus Operandi + Open + Shared Proprietary Protected 4. Intellectual Property + Open Innovation + Co-Creation Closed Innovation Do it Yourself 3. Value Innovation Focused on Core Business Web Context, agency + Fasttrack Business Models Vertically Integrated Non-porous Content M&A 2. Corporate Boundaries Global Engine - China, India, Emergent Free Trade National Engine - US, Japan, Europe Protectionist 1. World View Enterprise 2.0 Closed Corporation Strategy Domain
  • 4. Winning With The Enterprise 2.0
  • 6. Four Drivers for Change WEB 2.0 Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 7. Web 2.0 TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO-SPATIALITY WEB SERVICES INTEGRATION Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 8. Four Drivers for Change THE NET GENERATION WEB 2.0
  • 9. The Demographic Revolution Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 10. Digital Natives – The Net Generation Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 11. The Generation Lap Web 2.0 The Net Generation The Social Revolution The Economic Revolution N-Geners Their Parents
  • 12. The Net Generation Web 2.0 The Net Generation The Social Revolution The Economic Revolution Video available for viewing online at www.newparadigm.com
  • 13. Four Drivers for Change THE SOCIAL REVOLUTION WEB 2.0 THE NET GENERATION
  • 14. The Rise of Collaborative Communities vs. Flickr.com beats WebShots.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 15. The Rise of Collaborative Communities vs. Digg.com beats Slashdot.org Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 16. The Rise of Collaborative Communities vs. Craigslist.org beats Monster.com, Match.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 17. The Rise of Collaborative Communities vs. Myspace.com beats MTV.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 18. The Rise of Collaborative Communities vs. Wikipedia.org beats Britannica.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 19. The Rise of Collaborative Communities vs. Blogger.com beat CNN.com Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 20. The Rise of Collaborative Communities vs. Epinions.com vs ConsumerReports.org Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 21. Alex Tapscott’s Wikinomicists Community Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 22. Four Drivers for Change THE ECONOMIC REVOLUTION WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION
  • 23. Digital Conglomerates Web 2.0 The Net Generation The Social Revolution The Economic Revolution
  • 24. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy
  • 25. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy
  • 26. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs
  • 27. The Economics of Collaboration Web 2.0 The Net Generation The Social Revolution The Economic Revolution Extended Enterprise Mass Collaboration Industrial Age Corporation Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy Business Webs
  • 28.
  • 29.
  • 30. Four Drivers for Change WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION THE ECONOMIC REVOLUTION
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Enterprise 2.0 – New Business Models 2. Ideagoras
  • 39. Enterprise 2.0 – New Business Models 2. Ideagoras
  • 40. Enterprise 2.0 – New Business Models
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. Enterprise 2.0 – New Business Models 4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group
  • 47. Enterprise 2.0 – New Business Models 4. The New Alexandrians: Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group
  • 48.
  • 49.
  • 50.
  • 51. Enterprise 2.0 – New Business Models 6. The Global Plant Floor – Chinese Motorcycle Industry
  • 52. Enterprise 2.0 – New Business Models 7. The Wiki Workplace
  • 53. Enterprise 2.0 – New Business Models 7. The Wiki Workplace
  • 54.
  • 55. Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility. Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all. Marilyn Ferguson
  • 56.  

Editor's Notes

  1. Transcript : STEVE WYLIE: Out next speaker is Don Tapscott, who is Chief Executive of New Paradigm, a company he co-founded in 1993. Don is one of the world's leading authorities on business strategy and organizational transformation. He's authored or co-authored over 11 books to date, and his new book is called Wikinomics: How Mass Collaboration Changes Everything. A couple of factoids on the new book, Wikinomics. It's been out for about five months now, and for most of that time it's been on several best selling lists including the New York Times best selling list. And it's currently being translated into 19 different languages. So it's a privilege to have Don joining us today. Please welcome Don Tapscott. DON TAPSCOTT: Thanks, Steve. I think I'm going to stand down here, if that's okay. It sort of feels a bit like the Politburo up here. I'm delighted to be here, and I really mean that actually. Last night I took the 15-hour flight from LA to New York and arrived in New York at 4:00 am. But I think sleep is a highly overrated thing anyway, along with protein, other stuff like that. I'm seriously delighted to be here because I buy totally this idea that the enterprise is moving into a second generation. And it's wonderful that there's a conference that's exploring these issues.