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BRAND ADVOCACY
                     UNLOCKING THE POTENTIAL OF WEB 2.0




paul.marsden@clickadvisor.com
                                                   clickadvisor
                                                          insight for innovation
WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
WEB 2.0


              Brand Advocacy




BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
Cults        Sea Squirts




Lake Wobegon   Brainwashing
?
 YOUR 2009
SALARY  ?

BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
YOU COULD TALK TO A CLAIRVOYANT
OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy

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Web 2.0 & Brand Advocacy

  • 1. BRAND ADVOCACY UNLOCKING THE POTENTIAL OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation
  • 2. WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
  • 3. WEB 2.0 Brand Advocacy BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
  • 4. Cults Sea Squirts Lake Wobegon Brainwashing
  • 5. ? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
  • 6. YOU COULD TALK TO A CLAIRVOYANT
  • 7. OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)