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Web 2.0 & Brand Advocacy

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Paul Marsden
Paul Marsden

A presentation on Web 2.0 and word of mouth marketing - how the database-backed social web can drive brand advocacy

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BRAND ADVOCACY UNLOCKING THE POTENTIAL OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation
WEB 2.0 - THE DATABASE-BACKED SOCIAL WEB. SO WHAT (FOR BRANDS)?
WEB 2.0 Brand Advocacy BRAND ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN
Cults Sea Squirts Lake Wobegon Brainwashing
? YOUR 2009 SALARY ? BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?
YOU COULD TALK TO A CLAIRVOYANT
OR TALK TO YOUR BOSS (“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)
Web 2.0 & Brand Advocacy
Web 2.0 & Brand Advocacy
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Web 2.0 & Brand Advocacy
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Web 2.0 & Brand Advocacy

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