BRAND ADVOCACY UNLOCKING THE POTENTIAL
OF WEB 2.0 paul.marsden@clickadvisor.com clickadvisor insight for innovation

WEB 2.0 - THE DATABASE-BACKED
SOCIAL WEB. SO WHAT (FOR BRANDS)?

WEB 2.0 Brand Advocacy BRAND
ADVOCACY + WEB 2.0 = MATCH MADE IN HEAVEN

Cults Sea Squirts Lake Wobegon
Brainwashing

? YOUR 2009 SALARY ?
BUT FIRST, LET’S TALK ABOUT YOUR SALARY: WILL IT GO UP NEXT YEAR?

YOU COULD TALK TO A
CLAIRVOYANT

OR TALK TO YOUR BOSS
(“TALK” IS A GREAT EUPHEMISM, ISN’T IT?)