W

e are in the midst of an ecological catastrophe...
Sea levels are rising, species are becoming extinct, we are
Text
contaminating precious resources of fresh water and clean...
Traditional efforts to engage the global audience and spur
connected action have largely failed.
D

espite years of effort by environmental organizations, the vast majority of the
world’s population is not engaged in ma...
Thankfully,

There are new forms of entertainment
available to inspire global change.
New platforms and entertainment types are emerging
from film marketing and video game development.
These new transmedia properties tell stories across new and old media,
including real-world, online, and video content.
I

t’s time for the first truly global transmedia campaign for our planet. .
QuickTime™ and a
decompressor
are needed to s...
I

ntroducing...
H2ome
is
a
•Video
Web
Series,
•Transmedia
Story,
•and digital engagement
campaign
to inspire the world to take
action for ...
Basic Elements of the

H2ome Story World
Basic Elements of the

H2ome Story World
Basic Elements of the

H2ome Story World
Basic Elements of the

H2ome Story World
Basic Elements of the

H2ome Story World
Basic Elements of the

H2ome Story World
Where is

?
H2ome is a global platform
An audience of gamers, millennials, and content creators...
Who will find content everywhere.
Messages from the future will appear
on YouTube, begging for action.
Game content will be embedded in websites.
Players will explore the story and solve riddles to unlock more
clues through mobile apps, an online platform, and browser...
Real-time news events will be integrated
into the story, which will constantly evolve.
Players will be prompted to participate in real-world activities
(donations, advocacy, and events).
Our technology partner: Darknet
H2ome will be built on an existing, proven digital platform for
transmedia engagement, Darknet, whose founder is one of
th...
Browser extension is capable of layering content on any existing website.
Tracks user progression, location, purchases, do...
Mobile apps will allow players to find “clues”
in the real world and learn more
QuickTime™ and a
AVC Coding decompressor
are needed to see this picture.

Safecamp is our video partner, and will create c...
How are we different from Conspiracy for Good?

vs.

Conspiracy for Good had a limited time frame, a finite story, and a s...
Outcomes: engagement, participation, action

Participants will be prompted to complete real-world actions as part of the g...
H2OME
TEAM

Alex Theory
Executive Producer

Catherine Geanuracos
Global Engagement

Rob Auten
Interactive Director
Structure

H2ome will be incorporated as a
California B-corp

Conceived as a new model of social
good production agency, H...
BUDGET
• Administration: $250,000
• Technology platform: $100,000• Game websites and
digital content $ 250,000• Video cont...
H2ome presentation
H2ome presentation
H2ome presentation
H2ome presentation
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H2ome presentation

  1. 1. W e are in the midst of an ecological catastrophe...
  2. 2. Sea levels are rising, species are becoming extinct, we are Text contaminating precious resources of fresh water and clean air.
  3. 3. Traditional efforts to engage the global audience and spur connected action have largely failed.
  4. 4. D espite years of effort by environmental organizations, the vast majority of the world’s population is not engaged in making ecological choices or advocating for policy changes.
  5. 5. Thankfully, There are new forms of entertainment available to inspire global change.
  6. 6. New platforms and entertainment types are emerging from film marketing and video game development.
  7. 7. These new transmedia properties tell stories across new and old media, including real-world, online, and video content.
  8. 8. I t’s time for the first truly global transmedia campaign for our planet. . QuickTime™ and a decompressor are needed to see this picture.
  9. 9. I ntroducing...
  10. 10. H2ome is a •Video Web Series, •Transmedia Story, •and digital engagement campaign to inspire the world to take action for our planet •to inspire the world to take action for our planet •to inspire the world to take action for our planet •to inspire the world to take action for our planet •to inspire the world to take
  11. 11. Basic Elements of the H2ome Story World
  12. 12. Basic Elements of the H2ome Story World
  13. 13. Basic Elements of the H2ome Story World
  14. 14. Basic Elements of the H2ome Story World
  15. 15. Basic Elements of the H2ome Story World
  16. 16. Basic Elements of the H2ome Story World
  17. 17. Where is ?
  18. 18. H2ome is a global platform An audience of gamers, millennials, and content creators...
  19. 19. Who will find content everywhere.
  20. 20. Messages from the future will appear on YouTube, begging for action.
  21. 21. Game content will be embedded in websites.
  22. 22. Players will explore the story and solve riddles to unlock more clues through mobile apps, an online platform, and browser plug-in.
  23. 23. Real-time news events will be integrated into the story, which will constantly evolve.
  24. 24. Players will be prompted to participate in real-world activities (donations, advocacy, and events).
  25. 25. Our technology partner: Darknet
  26. 26. H2ome will be built on an existing, proven digital platform for transmedia engagement, Darknet, whose founder is one of the core H2ome team members.
  27. 27. Browser extension is capable of layering content on any existing website. Tracks user progression, location, purchases, donations across web, mobile apps.
  28. 28. Mobile apps will allow players to find “clues” in the real world and learn more
  29. 29. QuickTime™ and a AVC Coding decompressor are needed to see this picture. Safecamp is our video partner, and will create content ranging from the “messages from the future” to faux documentaries, “found footage,” future news stories, and manipulations of contemporary video content. They’re also working on a new camera technology that will allow real-time manipulation of video content by users.
  30. 30. How are we different from Conspiracy for Good? vs. Conspiracy for Good had a limited time frame, a finite story, and a specific focus. They deployed little new technology. H2ome is conceived of as a never-ending story system. Once launched, players can join at any time. New challenges will always be created, new victories and knowledge unveiled. While the game may run in chapters or episodes, to provide some satisfying narrative closure, more of the story will always be in development.
  31. 31. Outcomes: engagement, participation, action Participants will be prompted to complete real-world actions as part of the game mechanics. Signing petitions, making donations, attending events, planting trees, all as part of the “game.” Our technology platform will allow us to track and incentivize participation.
  32. 32. H2OME TEAM Alex Theory Executive Producer Catherine Geanuracos Global Engagement Rob Auten Interactive Director
  33. 33. Structure H2ome will be incorporated as a California B-corp Conceived as a new model of social good production agency, H2ome will seek to make its operations selfsustaining after year 5 through in-game revenues, merchandise sales, product placement, licensing, and consulting fees.
  34. 34. BUDGET • Administration: $250,000 • Technology platform: $100,000• Game websites and digital content $ 250,000• Video content $750,000• Planning, research, story development: $100,000• Marketing and promotion: $100,000• Donations and partner incentives: $50,000 TOTAL : $1.6 M per year x 3 yrs

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