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here The Future Is NearThe Future is Final Project BA 635 December 3, 2009
The Industry ,[object Object],[object Object],[object Object]
The ability to exploit a movie in many markets, which diminishes investment risk and increases earning potential
High entry and exit barriers
Success is always subject to public preference
Copyright and trademark are necessary for asserting and protecting ownership over creative products.,[object Object]
Evergreen Films, Inc. is an independent filmmaking company with the “state-of-the-art” post-production facilities in Los Angeles, CA and Anchorage, AK.
Evergreen Films, Inc. is an international leader in 3-D technology development and innovation,[object Object]
InfoSphere
SocioSphere
PsychoSphere
Bio/PowerSphere	These changes will inevitably impact the filmmaking industry in general and Evergreen Films, Inc. in particular. are changing
The TechnoSphere Major Trends: ,[object Object]
Wireless transmission of data
Cloud computing
Business Intelligence software
Global Sourcing, Communication & Distribution: rise of the “global village”
Increased power of consumers - now prosumers
Relations with customers are critical for a business success
Demise of traditional media and rise of Internet advertising,[object Object]
The TechnoSphere: The Impact ,[object Object],Borders are now meaningless: we can engage best professionals from around the globe to work on projects. We can have access to the best resources. Already: our lead screenwriter lives in Wyoming, producer – in LA, editors – in Alaska and Sacramento. Additionally, distribution of our products is no longer limited by the constraints of distance and time. Bad news: trying to entertain people, we now compete with the whole world. Only those who are able to assess and meet the customer constantly changing preferences will survive.
The TechnoSphere: The Impact ,[object Object],People, consumers of our products, no longer watch what we, the filmmakers, have prepared for them to watch. They now watch what they want to watch, when they want to watch it, and in what form they choose to watch it. They even make movies themselves now! Unless we know exactly what the customer wants, we are not going to keep up with the dynamics of the industry.
The TechnoSphere: The Impact ,[object Object],We have to find creative ways to advertise the product of people’s creativity (the films).  We have to find something that would make people know, recognize and remember us. To create followers would be even better! We are going to explore the social media!

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Ba 635 Final Fall 2009

  • 1. here The Future Is NearThe Future is Final Project BA 635 December 3, 2009
  • 2.
  • 3. The ability to exploit a movie in many markets, which diminishes investment risk and increases earning potential
  • 4. High entry and exit barriers
  • 5. Success is always subject to public preference
  • 6.
  • 7. Evergreen Films, Inc. is an independent filmmaking company with the “state-of-the-art” post-production facilities in Los Angeles, CA and Anchorage, AK.
  • 8.
  • 12. Bio/PowerSphere These changes will inevitably impact the filmmaking industry in general and Evergreen Films, Inc. in particular. are changing
  • 13.
  • 17. Global Sourcing, Communication & Distribution: rise of the “global village”
  • 18. Increased power of consumers - now prosumers
  • 19. Relations with customers are critical for a business success
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 26. Now brands are built by creating engaging experiences for consumers wherever they live in the digital world
  • 29.
  • 30. We are creating our brand by building unforgettable experiences for our customers. Not just 3D movies but also 3D concerts and all kinds of shows that allow you to experience the drive and feel the atmosphere of the event.
  • 31.
  • 32. Changes in companies’ relations with their competitors, partners, their employees, and, of course, customers: “companies are enriching others as the way of enriching themselves”
  • 33. Relationships that extend far beyond traditional corporate boundaries – collaboration and interdependence phenomena
  • 34. Simply getting people's attention is not enough, companies have to find creative ways to get their message across to consumers – “break away from tradition and think out of the box!”
  • 35.
  • 36. Flex-time and flex-place have already become realities of the company’s employees work places
  • 37. There are no titles in the company: we are one team who works on common projects; we all contribute and share the outcomes
  • 38. We use the Web to find new employees and partners, new ideas and ways to constantly improve our position in the industry
  • 39.
  • 40. Interest in and acceptance of diversity in all areas of life in private and public arena. Tolerance
  • 41. “Smudging” of roles and status distinctions
  • 43.
  • 44. As our customers’ value and lifestyles are changing so is changing our company. We not just do our best to stay on the leading edge with our advances in technology and the production process but also constantly put our effort into contributing to the local community and society at large: we are becoming greener, we are sharing our profits with those in need (with Alaska Economic Development Corporation, for instance)
  • 45.
  • 46. The power of organized labor significantly is declining, the power of knowledge workers is amplifying
  • 47. “Tremendous decline in the power of management compared to the power of investors and the financial markets”
  • 48.
  • 49.
  • 50.
  • 51. Cooperation with Alaska Economic Development Corporation (AEDC) to “provide industry expertise and economic resources to both large corporations and growing companies interested in locating or expanding their business in Anchorage”; “enriching others is the way of enriching ourselves”.
  • 52.
  • 53. Customers’ experiences are as dynamic, elegant, and interesting – 3D production is a norm rather than an exception; advances in technology allow us for viewing 3D shows without special 3D eye glasses.
  • 54. Movie theatres still exist but the Net is the major channel of the product distribution. Our customers do not need to leave their homes to enjoy high quality entertainment.
  • 55. The rise of “prosumption” in moviemaking industry: from passive consumption our customers go to active participation. Public funding.
  • 56. As it is now much easier to upload, download, and stream filmmakers’ work, moviemakers come up with an ultimate way of protecting their work. The end of the perpetual disagreements between creators and copyright holders. Digital Rights Management (DRM) software development: no piracy.
  • 57.
  • 58. Approximate number of magazines in North America: 11,000
  • 59. Approximate number of radio stations in North America: 11,000
  • 60. Approximate number of television stations in North America: 2000
  • 61.
  • 64. in 2002: 6__________________________ Data source: “Digital Future” report by the media, arts & culture unit of the Ford Foundation, 2004