This document discusses how apps are transforming industries and how every company must be an apps company. It introduces Heroku as a platform for building and running transformative apps. Heroku provides everything needed to build, run, and scale engaging customer apps, including programming languages, developer tools, databases, add-ons, security features, and more. It also syncs directly with Salesforce and offers a superior developer experience. Major brands across various industries are building apps on Heroku.

1. Heroku Pitch Deck

2. Apps are Transforming Industries
Startups disrupt by developing apps with speed and innovation, and delivering superior
customer experiences
Transportation EntertainmentShopping Transactions

3. Today, Every Company Must Be an Apps Company
Your brand, your products, your customer experience are carried by your apps 24 x 7
ü Brick-and-Mortar Retailer
ü Apps Company
ü Home Controls Manufacturer
ü Apps Company
ü Shopping Center Operator
ü Apps Company

4. What Does It Take to Build Apps Like These?
Transformative apps require a different recipe
Technologies of the consumer internet like Node, PHP, Java, and Ruby
Pixel-perfect digital experiences for brand fidelity and customer delight
Powerful developer and app management tools to free your team to innovate
Frequent and fast iteration of new features to keep up with the market
Seamless integration to powerful business tools like Salesforce
Scalable, high-performance platform to handle rapid and uneven growth

5. The Platform of Choice for Transformative Apps

6. Change how you build and run transformative apps
• Spending more time building features
for your app
• Stop spending time setting up and
running infrastructure
Data Center
Networking
Servers
Storage
Virtualization
Operating System
App Runtime
Application Application
Operations

7. Dynos
Deploy fast and without
friction, run top languages
at any scale
Database
Enterprise-grade
Postgres, optimized for
app developers
Add-ons
Ecosystem of 150+ plug-
ins, pre-integrated and
ready for your app
What is Heroku?
Everything you need to build, run and scale engaging customer apps
Payments
Email
SMS
Search
Analytics
Monitoring
Logging
Ruby
Node.js
Java
PHP
Python
Scala
Clojure
24/7/365 Ops
Continuous
Protection
Health Checks
High Availability
Encryption
Rollback

8. Heroku Connect Syncs Directly to Salesforce Clouds
Seamless two-way data between customer-facing apps and your business on Salesforce
Employee AppsCustomer Apps
Heroku
Connect

9. Heroku DX
Asuperior developer experience, with features designed for innovation, focus, and flow
• Simple scaling, resource allocation and app
management from Heroku Dashboard
• Heroku Metrics for real-time insight and
performance tuning
• One-click data cloning and data rollbacks,
built-in encryption at rest
• Dataclips for simple and instant reporting
• Powerful command line tools
• Heroku Button for instant deploy of over 800
open source templates
• Free developer sign-up

10. Heroku Is Proven and Trusted
5 Billion
Requests per day
4+ Million
Apps Created
150+
Partner Add-ons
“We rely on Heroku as the platform for mission-critical apps, and it is helping
us transform how we connect and engage with our customers.”
- Pierre Masai , CIO, Toyota Motor Europe

11. Companies from Startups to Fortune 500 Use Heroku

12. Loyalty & Engagement
Apps
Internet
of Things Apps
Websites
& Media Apps
eCommerce
Apps
What are Leading Brands Building on Heroku?
Marketing Campaign
Apps

14. Appendix

15. Heroku Dashboard + Metrics
App performance insights and developer flow
• Dashboard re-designed for efficiency developer
flow
• Orgs for cross-team collaboration and multi-
apps management
• New Metrics tracks provides real-time,
synchronous analytics across
– Response time
– Throughput
– CPU
– Memory
• Highlights thrown errors in sync with
performance metrics, making app tuning
dramatically easier

16. Heroku Postgres DbX
Developer features make it easy to operate and optimize databases at scale
• Analytics and visualizations save weeks of DBA
time
• Data encrypted at rest
• Clone your database or roll back data with a
click
• Dataclips for instant, easily shareable reports
• New database plans:
– 2x memory
– 2x - 3x performance
– No cost increase

17. Heroku Button
One click to clone, config, provision, and deploy an app or template

18. More than 800 Heroku Buttons and Counting…
Apps, patterns, components and projects ready to deploy to Heroku with a click
buttons.heroku.com