The presentation discusses five use cases for using Heroku in conjunction with Salesforce, highlighting issues such as multi-channel customer interactions, cloud service integration, company portal implementation, big data management, and social platform extension. Each use case provides a description of the problem, potential solutions, recommended addons, and estimated proof-of-concept timelines. Additionally, it emphasizes the importance of selecting appropriate technologies and encourages creativity in leveraging Heroku's capabilities.

1. Heroku – 5 Use Cases
The answer to Life, the Universe and everything !!
Vincent Spehner, Tquila, Heroku Practice Manager
@vzmind and @herokusalesforceplaybook

2. Safe harbor
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3. Introduction
Last year at Dreamforce to discuss with speakers talking about
Heroku and to meet early adopters of the Platform.
▪ Released the first version of Heroku Salesforce Playbook on Xmas
2012
• Heroku history
• Introduction to Heroku Toolbelt
• Java and Ruby tutorial to get started
▪ Next release available soon (Xmas 2013)
• Presenting 15 detailed use cases
• Introduction to the different Salesforce APIs

4. Introduction
Today the objective is to run a half marathon of 21 minutes.
▪ 5 use cases
▪ 4 minutes 12 seconds per lap
▪ A systematic approach
• Description of the issue to be solved
• Architecture overview
• Recommended addons, comments and tips
And get half of the answer to Life, the Universe and everything !!!

5. “For a moment, nothing happened. Then, after a second or
so, nothing continued to happen.”
Douglas Adams

6. A little guidance to get started
Heroku usages in Salesforce context through 3 generic patterns:
▪ Data externalization
• For any reason, Salesforce is not the perfect storage for you data
• You have too much transactions, unstructured data, incredible volumes
▪ Raw computation externalization
• Apex complexity too high, Governor limits hit whatever you do to avoid that
• Heavy processes,
▪ UI freedom and end-user app design
• VisualForce, Force.com Site or Site.com doesn’t solve perfectly your
• Leverage modern web and mobile frameworks

7. 1 - Customer multi-channel app
Issue to Solve:
▪ Interact with customer using any channel (SMS, Voice server, Mail,
Twitter, Instagram)
Description:
▪ Automate interactions with a maximum of flexibility
▪ Retrieve lead information/cases and more transparently

8. 1 - Customer multi-channel app
POC: 3-5 days

9. 1 - Customer multi-channel app
Favorite Addons and API
▪ Mandrill: inbound and outbound email, delivery status, blacklisting
monitoring.
▪ Twilio: SMS, VoIP, IVR
▪ Twitter: automate tweet replies, analyze leads and case request
Comments and Tips:
▪ Success condition for communication services is having a good API
• Creating a simple Twilio app should not take more than a day !!

10. 2 - Cloud Service Mashup
Issue to Solve:
▪ Enforce communication between various independent services
• Salesforce API, Shopping.com, Google Analytics, D&B credit check
Description:
▪ Act either as an end-point for Salesforce or external services
• Gather data and requests from multiple actors
• Ensure process orchestration
• Act as a middleware converting Data between services

11. 2 - Cloud Service Mashup
POC: 3-5 days

12. 2 - Cloud Service Mashup
Favorite Addons
▪ Runscope:
• awesome traffic inspector
• send Apigee console to MiddleAge ☺
▪ IronMQ:
• Message queuing that scale
Comments and Tips:
▪ Heroku default available languages got libraries for most available API
• Salesforce, OpenAmplify, Google Analytics, shopping.com

13. 3 - Company Portal
Issue to Solve:
▪ Publish, in total freedom, data and business logic stored and defined in
Salesforce
Description:
▪ Implement quickly all modern techno trends
▪ Use any Open Source CMS from the market and plug it into your ORG
▪ Give your tech team full control on your website

14. 3 - Company portal
POC: 15-20
days

15. 3 - Company portal
Favorite Addons and API
▪ DocRaptor: generate XLS or PDF based on your Salesforce data
▪ Salesforce REST API
Comments and Tips:
▪ Almost all CMS got a Salesforce connector
▪ Heroku Connect revolutionizes App dev

16. 4 - Big Data
Issue to Solve:
▪ Find a convenient and affordable storage system to implement Big
Data corporate strategy
Description:
▪ Build your Datawarehouse
▪ Store all data you can gather from (customers, logs, legacy system,
transactions, competitors, connected devices, social network …)
▪ Use State-of-the-Art technology to query hundreds of GB of Data

17. 4 - Big Data
POC: 5-15
days

18. 4 - Big Data
Favorite Addons and API
▪ Treasure Data: effective and easy to implement Hadoop Cluster
Comments and Tips:
▪ Data is Petrol of XXI century !!!
▪ Start indexing Data now

19. 5 - Social Platform extension
Issue to Solve:
▪ Create Facebook App to know better your Fan base
Description:
▪ Facebook privacy policy is restrictive
▪ Heroku is a perfect Facebook Apps hosting platform
▪ Simple dedicated apps help you to know who are your customers

20. 5 - Social Platform extension
POC: 5-7 days

21. 5 - Social Platform extension
Favorite Addons
▪ MongoLab for Facebook unstructured Data local storage
Comments and Tips:
▪ Unstructured data match the Facebook Graph API
▪ You can use unstructured Data to make sure all potential available
Data are stored … and may be use them later

22. Bonus – Heroku1

23. Conclusion
▪ Be creative, PoC are not expensive
▪ Use the right technology/language/datastore for the right challenge
▪ Download the playbook: http://herokusalesforceplaybook.com
▪ Share your ideas with Book authors

24. All about Tquila
Tquila is the main European Salesforce Partner, specialized
on Salesforce implementation, Mobile and Social
applications. Only European Heroku Platinum Partner
▪ 102 customers
▪ 304 projects
▪ 250 employees
▪ 204 certifications

25. Vincent Spehner
Heroku Practice Manager,
@vzmind and @herokusalesforceplaybook
http://herokusalesforceplaybook.com
“How many roads must a man walk down?”