Agile software development is based on iterative and incremental development and is becoming a mainstay method in all different industries and verticals due to its promise of accelerated productivity. Drawing on core agile principles, Heroku, a cloud application platform backed by the trust of the Salesforce Platform, is built to support continuous iterative application development and deployment and works extremely well with the agile approach. In this session, seasoned Heroku partner thoughtbot will demonstrate best practices for building and scaling your own apps on Heroku. While Heroku's polyglot platform supports a number of languages, this session will focus on Ruby on Rails in its examples and use cases. thoughtbot is a 50-person consultancy with offices in Boston, San Francisco, Stockholm, and Boulder. They are user experience, Ruby on Rails, and iOS experts. Watch this webinar to: Learn the basics of agile app development See how to deploy an app to Heroku Scale and app on Heroku Explore real world examples and Heroku developer value

1. Agile Development with Heroku
Abe Pursell, Business Development Manager, Heroku
@abepursell
Dan Croak, CMO, thoughtbot
@croaky
Adarsh Pandit, Developer, thoughtbot
@adarshp
Alex Baldwin, Designer, thoughtbot
@alexbaldwin

2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if
any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make.All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or
plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology
developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for
our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of
growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks
associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to
expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
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not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently
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Safe Harbor

3. Speakers
Abe Pursell
Business Development Manager
Heroku
@abepursell
Dan Croak
CMO
thoughtbot
@croaky
Adarsh Pandit
Developer
thoughtbot
@adarshp
Alex Baldwin
Designer
thoughtbot
@alexbaldwin
Join the conversation via #heroku

4. Follow Developer Force
@forcedotcom
Developer Force group
Developer Force – Force.com Community
+Developer Force – Force.com Community
Developer Force

5. Have questions?
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6. Agenda
 What is Heroku?
 Who is thoughtbot?
 Benefits of agile
 Toolbox
 Live coding!
 Q&A
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7. Assumptions
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This webinar assumes the following:
 Have a basic understanding of development processes
 Have a basic understanding for salesforce.com development options
But don’t worry, you can catch up via these resources:
 An Introduction to Heroku – recorded H&T training
 thoughtbot Playbook – methodology and practices for creating modern
web and mobile apps and bringing them to market.

8. Join the conversation via #heroku

9. What is Heroku?
• Heroku provides a polyglot cloud application platform as a service (PaaS)
for building, deploying, and running apps.
• Heroku’s platform lets app developers spend 100% of their time on their
application code, not managing servers, deployment, ongoing operations,
or scaling.
*pol·y·glot [pol-ee-glot]
adjective
1. able to speak or write several languages; multilingual.
2. containing, composed of, or written in several languages: a polyglot Bible.
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10. What is a Cloud Application Platform?
Database
App
Server
Messaging
Directory
Services
Compute Storage Network
Cloud App Platform
Virtualization
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11. Development Continuum
Declarative Programmatic
Visualforce and Apex
programming language
“Point & click”
implementation of
features/functionality
Examples:
•Workflow rules
•Validation rules
•Page layouts
•Rollup Summary fields
Examples:
•Apex Triggers
•Visualforce Pages
•Batch Apex
Flexible open platform,
supports many
programming languages
complete controlLimited by defined options Limited by language constraints
and gov limits
Limited to ones ability to write
code
Examples:
•Custom portals
• Web and mobile apps
•Middleware/backend jobs
Simplicity + Speed Control + Flexibility

12. http://thoughtbot.com/contact

13. Chat Room
Task Manager
Version Control
Hosting
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Four primary services

14. open source
 http://github.com/thoughtbot/laptop
Set up development machine with Ruby, Rails, Postgres, etc.
 http://github.com/thoughtbot/dotfiles
Set up vim, Unix aliases, etc.
 http://github.com/thoughtbot/guides
Step-by-step git protocol, guidelines for code review, style guide
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15. Join the conversation via #heroku
Redis to Go
Example add-ons
SendGrid
Heroku Postgres
New Relic
PG Backups

16. Heroku is for apps of all scale
 LevelUp (pay with your phone)
https://www.thelevelup.com/
 Groups by Wyndham (book groups at hotels)
https://www.groupsbywyndham.com/
 Gift of Knowledge (donate to public schools)
https://www.giftofknowledge.org/
 OwnerAide (get home improvement jobs done)
https://www.owneraide.com/
thoughtbot has designed and/or developed apps for world-class organizations such as:
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17. Join the conversation via #heroku
http://playbook.thoughtbot.com
http://thoughtbot.com/contact
or

18. Recap
 Heroku is polyglot cloud application platform as a service (PaaS)
 Heroku allows developers to focus 100% on building apps and not
managing resources
Join the conversation via #heroku

19. Resources/Next Steps
 An Introduction to Heroku – recorded H&T training
 thoughtbot Playbook – methodology and practices for creating
modern web and mobile apps and bring them to market.
 Contact Heroku for a free consultation on how to move your apps
to the cloud.
 Create your free Heroku account by going to https://id.heroku.com/
signup/developerforce and deploy your first app by going to Getting
Started With Heroku
Join the conversation via #heroku

20. Upcoming Events
 April 19, 2013
Force.com Friday
 April 21-27, 2013
Salesforce Mobile Developer Week
 April 24, 2013
Inside the Force.com Query Optimizer
http://developer.force.com/calendar
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21. Survey
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http://bit.ly/agileherokusurvey
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22. Q&A
Abe Pursell
Business Development Manager
Heroku
@abepursell
Dan Croak
CMO
thoughtbot
@croaky
Adarsh Pandit
Developer
thoughtbot
@adarshp
Alex Baldwin
Designer
thoughtbot
@alexbaldwin
Join the conversation via #heroku