SlideShare a Scribd company logo
PARK IT!
BACKGROUND INFO


 MORE THAN 16,000 STUDENTS ARE TAKING CLASSES AT UNF.



 PARKING PASSES ARE REQUIRED BET WEEN THE HOURS OF
  7AM-9PM MON-THURS, 7AM-5PM ON FRIDAY.



 EVERYONE NEEDS A PARKING PASS TO PARK AT UNF,
  STUDENTS, FACULT Y, STAFF, VISITORS.
NEGATIVE PUBLICIT Y
OVERSELLING


NO CAP FOR
PASSES
SOLD FOR
LOTS 14,
18, 53,
3506
SPACES
AVAILABLE.
CONTROVERSY
OUR PRIMARY RESEARCH:
UNF STUDENTS VOICING THEIR OPINIONS

 “PARKING ISN’T THAT BAD IF YOUR WILLING TO PAY FOR IT”

 “PARKING IS A SERVICE, IT SHOULD NOT BE TREATED LIKE A
  BUSINESS”

 “PARKING ON CAMPUS IS NOT CONVENIENT BECAUSE THERE ARE
  ONLY T WO GARAGES AND THEY FILL UP FAST”

 “I ENDED UP MISSING CLASS ONE DAY BECAUSE I WASN’T ABLE
  TO FIND PARKING IN TIME”

 “FACULT Y TAKE AWAY STUDENT PARKING SPACES”

 “NO, I THOUGHT THE PARKING AT MY HIGHSCHOOL WAS BAD…
  THAN I CAME TO UNF.
GOAL & OBJECTIVE


 GOAL:
 TO IMPROVE THE GENERAL OPIONION OF PARKING AT THE
  UNIVERSIT Y OF NORTH FLORDIA .

 OBJECTIVE:
 REDUCE THE AMOUNT OF TIME IT TAKES TO FIND PARKING BY
  20% BY THE BEGINNING OF THE FALL SEMESTER OF 2013.
KEY PUBLICS


     UNF:

   -STUDENTS

    -FACULT Y

    -STAFF

   -VISITORS
STRATEGIES


 1 . INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS.

 2. REDUCE THE AMOUNT OF VEHICLE TRAFIC ON CAPMUS.

 3. EXPAND THE TRANSIT SYSTEM.
STRATEGY 1

   INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS!

  TACTIC 1:
 BUILD A PARKING LOT EXCLUSIVELY FOR FACULT Y AND STAFF.
  h t t p : / / w w w . yo u t u b e . c o m / w a t c h ? f e a t u r e = p l a y e r _ e m b e d d e d & v = J E _ y x N D L 5 Xo



 TACTIC 2:
 BUILD AN EXTRA PARKING GARAGE.
STRATEGY 1 CONT.

 TACTIC 3:
 SELL UNIVERSAL PARKING PASSES TO STUDENTS. A
  UNIVERSAL PARKING PASS WOULD ALLOW STUDENT TO PARK
  ANYWHERE ON CAMPUS, NOT JUST IN DESIGNATED AREAS.

 SIDE NOTE:
 - ALL PARKING PASSES AT UF ARE SAME PRICE
STRATEGY 2

       REDUCE THE AMOUNT OF VEHICLES ON CAPMUS!

 TACTIC 1:
 ELIMINATE FRESHMAN’S ABILTIT Y TO HAVE A CAR ON CAMPUS.

 SIDE NOTE:
 - AS OF SUMMER 2012 ALL FRESHMAN MUST LIVE ON
  CAMPUS, THEREFORE NO FRESHMAN WILL BE COMMUTING,
  ELIMINATING THE NECESSIT Y FOR A VEHICLE .
 -MANY OTHER SCHOOLS ALSO HAVE THIS POLICY.
STRATEGY 3

              EXPAND THE TRANSIT SYSTEM!

 TACTIC 1:
 CREATE MORE SHUTTLES.

 TACTIC 2:
 ADD OFF CAMPUS SHUTTLE ROUTES TO THE TOWN CENTER.

 TACTIC 3:
 ADD OFF CAMPUS SHUTTLE ROUTES TO NEARBY APARTMENT
  COMPLEXES.
EVALUATION


 UNF STUDENTS WOULD BE SURVEYED AND INTERVIEWED IN
  THE SPRING OF 2013 TO FIND OUT IF SPEND LESS TIME
  PARKING.
REFERENCES

h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 9 / 0 8 / h a n g t a g s -             gone-the-way -of-the-dodo/

http:// www.unf.edu/anf/auxiliar yser vic es/Parking/Permits_andRates.aspx

h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 1 1 / 0 2 / n e w s - i n - b r i e f - 7 /

h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 3 / 0 9 / u n f - t o - s w i t c h - t o - s t i c k e r - p e r m i t s - n e x t - f a l l /

h t t p : / / w w w . p a r k i n g . u f l . e d u / p d f / d e c a l s / S t u d e n t P a r k i n g D e c a l P r i c e S h e e t _ 2 01 1 - 1 2 c o l o r. p d f

http://www.google.com/imgres?q=unf&um=1&hl=en&sa=N&biw=1680&bih=966&tbm=isc h&tbnid
= w 0 C m 0 c _ F s R Ya Q M : & i m g r e f u r l = h t t p : / / w w w . w h a t s u p j a c k s o n v i l l e . c o m / % 3 F t a g % 3 D u n i v e r s i t y - o f -
nor th-florida&docid=mlJkIOOx0knOiM&imgurl=http://www.whatsupjac ksonville.c om/wp -
content/uploads/2009/10/unf -
l o g o . j p g & w = 8 8 4 & h = 1 0 6 5 & e i = P n X K Tr e 9 E s n I g Q f Z r v l N & z o o m = 1 & i a c t = r c & d u r = 2 6 8 & s i g = 1 17 8 31 41 4
983320281004&page=1&tbnh=140&tbnw=126&star t=0&ndsp=42&ved=1t:429,r:0,s:0&tx=65&ty
=72

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Pr2

  • 2. BACKGROUND INFO  MORE THAN 16,000 STUDENTS ARE TAKING CLASSES AT UNF.  PARKING PASSES ARE REQUIRED BET WEEN THE HOURS OF 7AM-9PM MON-THURS, 7AM-5PM ON FRIDAY.  EVERYONE NEEDS A PARKING PASS TO PARK AT UNF, STUDENTS, FACULT Y, STAFF, VISITORS.
  • 4. OVERSELLING NO CAP FOR PASSES SOLD FOR LOTS 14, 18, 53, 3506 SPACES AVAILABLE.
  • 6. OUR PRIMARY RESEARCH: UNF STUDENTS VOICING THEIR OPINIONS  “PARKING ISN’T THAT BAD IF YOUR WILLING TO PAY FOR IT”  “PARKING IS A SERVICE, IT SHOULD NOT BE TREATED LIKE A BUSINESS”  “PARKING ON CAMPUS IS NOT CONVENIENT BECAUSE THERE ARE ONLY T WO GARAGES AND THEY FILL UP FAST”  “I ENDED UP MISSING CLASS ONE DAY BECAUSE I WASN’T ABLE TO FIND PARKING IN TIME”  “FACULT Y TAKE AWAY STUDENT PARKING SPACES”  “NO, I THOUGHT THE PARKING AT MY HIGHSCHOOL WAS BAD… THAN I CAME TO UNF.
  • 7. GOAL & OBJECTIVE  GOAL:  TO IMPROVE THE GENERAL OPIONION OF PARKING AT THE UNIVERSIT Y OF NORTH FLORDIA .  OBJECTIVE:  REDUCE THE AMOUNT OF TIME IT TAKES TO FIND PARKING BY 20% BY THE BEGINNING OF THE FALL SEMESTER OF 2013.
  • 8. KEY PUBLICS  UNF:  -STUDENTS -FACULT Y  -STAFF  -VISITORS
  • 9. STRATEGIES  1 . INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS.  2. REDUCE THE AMOUNT OF VEHICLE TRAFIC ON CAPMUS.  3. EXPAND THE TRANSIT SYSTEM.
  • 10. STRATEGY 1 INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS! TACTIC 1:  BUILD A PARKING LOT EXCLUSIVELY FOR FACULT Y AND STAFF. h t t p : / / w w w . yo u t u b e . c o m / w a t c h ? f e a t u r e = p l a y e r _ e m b e d d e d & v = J E _ y x N D L 5 Xo  TACTIC 2:  BUILD AN EXTRA PARKING GARAGE.
  • 11. STRATEGY 1 CONT.  TACTIC 3:  SELL UNIVERSAL PARKING PASSES TO STUDENTS. A UNIVERSAL PARKING PASS WOULD ALLOW STUDENT TO PARK ANYWHERE ON CAMPUS, NOT JUST IN DESIGNATED AREAS.  SIDE NOTE:  - ALL PARKING PASSES AT UF ARE SAME PRICE
  • 12. STRATEGY 2 REDUCE THE AMOUNT OF VEHICLES ON CAPMUS!  TACTIC 1:  ELIMINATE FRESHMAN’S ABILTIT Y TO HAVE A CAR ON CAMPUS.  SIDE NOTE:  - AS OF SUMMER 2012 ALL FRESHMAN MUST LIVE ON CAMPUS, THEREFORE NO FRESHMAN WILL BE COMMUTING, ELIMINATING THE NECESSIT Y FOR A VEHICLE .  -MANY OTHER SCHOOLS ALSO HAVE THIS POLICY.
  • 13. STRATEGY 3 EXPAND THE TRANSIT SYSTEM!  TACTIC 1:  CREATE MORE SHUTTLES.  TACTIC 2:  ADD OFF CAMPUS SHUTTLE ROUTES TO THE TOWN CENTER.  TACTIC 3:  ADD OFF CAMPUS SHUTTLE ROUTES TO NEARBY APARTMENT COMPLEXES.
  • 14. EVALUATION  UNF STUDENTS WOULD BE SURVEYED AND INTERVIEWED IN THE SPRING OF 2013 TO FIND OUT IF SPEND LESS TIME PARKING.
  • 15. REFERENCES h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 9 / 0 8 / h a n g t a g s - gone-the-way -of-the-dodo/ http:// www.unf.edu/anf/auxiliar yser vic es/Parking/Permits_andRates.aspx h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 1 1 / 0 2 / n e w s - i n - b r i e f - 7 / h t t p : / / w w w . u n f s p i n n a k e r. c o m / n e w s / 2 01 1 / 0 3 / 0 9 / u n f - t o - s w i t c h - t o - s t i c k e r - p e r m i t s - n e x t - f a l l / h t t p : / / w w w . p a r k i n g . u f l . e d u / p d f / d e c a l s / S t u d e n t P a r k i n g D e c a l P r i c e S h e e t _ 2 01 1 - 1 2 c o l o r. p d f http://www.google.com/imgres?q=unf&um=1&hl=en&sa=N&biw=1680&bih=966&tbm=isc h&tbnid = w 0 C m 0 c _ F s R Ya Q M : & i m g r e f u r l = h t t p : / / w w w . w h a t s u p j a c k s o n v i l l e . c o m / % 3 F t a g % 3 D u n i v e r s i t y - o f - nor th-florida&docid=mlJkIOOx0knOiM&imgurl=http://www.whatsupjac ksonville.c om/wp - content/uploads/2009/10/unf - l o g o . j p g & w = 8 8 4 & h = 1 0 6 5 & e i = P n X K Tr e 9 E s n I g Q f Z r v l N & z o o m = 1 & i a c t = r c & d u r = 2 6 8 & s i g = 1 17 8 31 41 4 983320281004&page=1&tbnh=140&tbnw=126&star t=0&ndsp=42&ved=1t:429,r:0,s:0&tx=65&ty =72