The document discusses parking issues at the University of North Florida (UNF). It notes that over 16,000 students attend UNF and parking passes are required during weekday hours. Students voice complaints about parking being inconvenient and difficult to find. The goal is to improve the general opinion of parking by reducing the time it takes to find parking by 20% by fall 2013. Strategies proposed include increasing parking spots by building new lots and garages, reducing vehicle traffic by prohibiting freshmen from having cars, and expanding the campus shuttle system.

1. PARK IT!

2. BACKGROUND INFO
 MORE THAN 16,000 STUDENTS ARE TAKING CLASSES AT UNF.
 PARKING PASSES ARE REQUIRED BET WEEN THE HOURS OF
7AM-9PM MON-THURS, 7AM-5PM ON FRIDAY.
 EVERYONE NEEDS A PARKING PASS TO PARK AT UNF,
STUDENTS, FACULT Y, STAFF, VISITORS.

3. NEGATIVE PUBLICIT Y

4. OVERSELLING
NO CAP FOR
PASSES
SOLD FOR
LOTS 14,
18, 53,
3506
SPACES
AVAILABLE.

5. CONTROVERSY

6. OUR PRIMARY RESEARCH:
UNF STUDENTS VOICING THEIR OPINIONS
 “PARKING ISN’T THAT BAD IF YOUR WILLING TO PAY FOR IT”
 “PARKING IS A SERVICE, IT SHOULD NOT BE TREATED LIKE A
BUSINESS”
 “PARKING ON CAMPUS IS NOT CONVENIENT BECAUSE THERE ARE
ONLY T WO GARAGES AND THEY FILL UP FAST”
 “I ENDED UP MISSING CLASS ONE DAY BECAUSE I WASN’T ABLE
TO FIND PARKING IN TIME”
 “FACULT Y TAKE AWAY STUDENT PARKING SPACES”
 “NO, I THOUGHT THE PARKING AT MY HIGHSCHOOL WAS BAD…
THAN I CAME TO UNF.

7. GOAL & OBJECTIVE
 GOAL:
 TO IMPROVE THE GENERAL OPIONION OF PARKING AT THE
UNIVERSIT Y OF NORTH FLORDIA .
 OBJECTIVE:
 REDUCE THE AMOUNT OF TIME IT TAKES TO FIND PARKING BY
20% BY THE BEGINNING OF THE FALL SEMESTER OF 2013.

8. KEY PUBLICS
 UNF:
 -STUDENTS
-FACULT Y
 -STAFF
 -VISITORS

9. STRATEGIES
 1 . INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS.
 2. REDUCE THE AMOUNT OF VEHICLE TRAFIC ON CAPMUS.
 3. EXPAND THE TRANSIT SYSTEM.

10. STRATEGY 1
INCREASE THE NUMBER OF PARKING SPOTS ON CAMPUS!
TACTIC 1:
 BUILD A PARKING LOT EXCLUSIVELY FOR FACULT Y AND STAFF.
h t t p : / / w w w . yo u t u b e . c o m / w a t c h ? f e a t u r e = p l a y e r _ e m b e d d e d & v = J E _ y x N D L 5 Xo
 TACTIC 2:
 BUILD AN EXTRA PARKING GARAGE.

11. STRATEGY 1 CONT.
 TACTIC 3:
 SELL UNIVERSAL PARKING PASSES TO STUDENTS. A
UNIVERSAL PARKING PASS WOULD ALLOW STUDENT TO PARK
ANYWHERE ON CAMPUS, NOT JUST IN DESIGNATED AREAS.
 SIDE NOTE:
 - ALL PARKING PASSES AT UF ARE SAME PRICE

12. STRATEGY 2
REDUCE THE AMOUNT OF VEHICLES ON CAPMUS!
 TACTIC 1:
 ELIMINATE FRESHMAN’S ABILTIT Y TO HAVE A CAR ON CAMPUS.
 SIDE NOTE:
 - AS OF SUMMER 2012 ALL FRESHMAN MUST LIVE ON
CAMPUS, THEREFORE NO FRESHMAN WILL BE COMMUTING,
ELIMINATING THE NECESSIT Y FOR A VEHICLE .
 -MANY OTHER SCHOOLS ALSO HAVE THIS POLICY.

13. STRATEGY 3
EXPAND THE TRANSIT SYSTEM!
 TACTIC 1:
 CREATE MORE SHUTTLES.
 TACTIC 2:
 ADD OFF CAMPUS SHUTTLE ROUTES TO THE TOWN CENTER.
 TACTIC 3:
 ADD OFF CAMPUS SHUTTLE ROUTES TO NEARBY APARTMENT
COMPLEXES.

14. EVALUATION
 UNF STUDENTS WOULD BE SURVEYED AND INTERVIEWED IN
THE SPRING OF 2013 TO FIND OUT IF SPEND LESS TIME
PARKING.

15. REFERENCES
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http:// www.unf.edu/anf/auxiliar yser vic es/Parking/Permits_andRates.aspx
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