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Location-based Tools and Social Media

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Presentation given to the 3CMA 2011 Annual Conference on September 9, 2011. Held in Austin, Texas.

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Location-based Tools and Social Media

  1. 1. Location-based Tools & Social Media<br />2011 3CMA Conference<br />Making Communications Work:<br />Hitting the Right Notes in a Wired World<br />September 9, 2011<br />Weird<br />X<br />
  2. 2. About Me<br />
  3. 3. About Me<br />GEEK ALERT!!<br />
  4. 4. Today We’ll Cover …<br />What is the Colorado River Trail?<br />How we leverage Flickr<br />Other social media channels<br />Annual photo contest<br />How we use Gowalla<br />Custom Google maps<br />Q & A<br />
  5. 5. Colorado River Trail<br />
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  8. 8. Facebook– You Pick<br />
  9. 9. Facebook – Tripod Trivia<br />
  10. 10. Facebook – Make ‘em Jealous<br />
  11. 11. Facebook - Advertising<br />
  12. 12. Twitter<br />
  13. 13. Photo: JustinPratscher<br />
  14. 14. Photo: pagetx<br />
  15. 15. Photo: JustinPratscher<br />
  16. 16. 2011 Flickr Photo Contest Winner!<br />Photo: David Stall<br />
  17. 17. Photo: joshhikes<br />
  18. 18. Photo: mattdil<br />
  19. 19. Photo: motleypixel<br />
  20. 20. 2010 Flickr Photo Contest Winner!<br />Photo: Soul_Smiling<br />
  21. 21. Photo: Randell<br />
  22. 22. Photo: joannamarieharris<br />
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  25. 25. Flickr Photo Contest<br />Contest began April 4th, and the winner was announced May 17th<br />Asked for photo entries in 5 categories<br />Outdoor activities<br />River and lake activities<br />Festivals and events<br />Entertainment<br />History, heritage, and culture<br /><ul><li>Offered prizes for each category winner, and the grand prize was offered by the Hyatt Regency Lost Pines Resort and Spa</li></li></ul><li>Flickr Photo Contest<br />Goals<br />Build photography inventory in our Flickr group<br />Increase awareness<br />Increase fan/follower engagement<br />Build fan/follower-base in social media channels<br />Process<br />Join Flickr group; agree to Terms; upload photos<br />Tag photos with “CRTContest11” and type of activity<br />Judging team selected top 15<br />Two rounds of public voting<br />
  26. 26. Flickr Photo Contest<br />Results<br />107 contest entries (84.5% increase over 2010)<br />Fans/followers increased an average of 15.85% across our social media channels<br />Activity on Facebook and Twitter increased<br />Inbound traffic to the photo contest page increased over 11,000 % <br />Peaked during the final voting phase<br />Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting<br />
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  36. 36. Title slide and background photos from Flickr courtesy of:<br />Jdeeringdavis<br />Shawn Thomas<br />Jim Nix-Nomadic Pursuits<br />Definitive HDR<br />Austin_Visualist Images<br />
  37. 37. Questions?<br />Old School:<br /><ul><li>Phone – 512.473.3513
  38. 38. E-mail – sarah.page@lcra.org</li></ul>New School:<br /><ul><li>Twitter - @ColoradoRiverTr(work), @pagetx(personal)
  39. 39. Facebook – facebook.com/ColoradoRiverTrail
  40. 40. Flickr – flickr.com/groups/ColoradoRiverTrail
  41. 41. Foursquare – foursquare.com/pagetx
  42. 42. Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail(work)
  43. 43. Delicious – delicious.com/pagetx
  44. 44. Slideshare – slideshare.net/pagetx</li>

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