1. BlackbergTV.com
Prepared by: Jean Nicolas, Aaron Malloy & Randy Robinson Jr.

2. Agenda
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BlackbergTV
Mission & Vision
BlackbergTV Highlights
Competitive Landscape
Market Analysis
Monetization Strategy
Next Steps

3. BlackbergTV Team Members
Randy Robinson Jr - CEO & Co Founder
Graduate School: MBA Marshall School of Business at USC
Undergraduate: B.S. University of California, Berkeley; Haas School of Business
Aaron Malloy - COO & Co Founder
Graduate School: MBA Marshall School of Business at USC
Undergraduate: B.A. University of California, Berkeley, Economics
Jean Nicolas - VP of Business Development & Co Founder
Graduate School: MPP/Communications Sol Price School of Public Policy at USC
Undergraduate: B.S. University of Tampa; Criminology

4. Mission & Vision
BBTV seeks to provide a diverse urban audience with share-worthy online
content. We focus on five core areas:
●Political Commentary & Satire
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AJA Brown (10,000+ views in 2 days)
●Trends in Media & Entertainment
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Musicians boycott Florida (10,000 + views)
●Human Interest Stories
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Displaced Gece Community
●Business & Entrepreneurship
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Humble Black Billionaires (

5. BlackbergTV Highlights
Visitors & Viewership (December 2012 - Present)
●Range: 2,000 - 158,500 monthly visits
●Peak: 158,521 visits (July 2013)
●Average 45,000 visits per month (Q3 2013)
Broad Geographic Reach &
Local Influence
●Over 50 Countries
●12% in California
Affiliate Websites (partner websites to share traffic)
●BlackGreekPride.com

6. Competitive Landscape
Thought Provoking /
Intellectual
General
Advertising Opportunities
Urban
Shock & Gossip

7. Market Analysis - Target Audience
Demographic Profile
●Age 18-49
●Ethnicity: Primarily African American/ African Diaspora Audience
●Gender mix: 50% male and 50% female
●Geography: Global
●Education: Some college to graduate degree
●Income: $50,000+

8. Market Analysis - Millennials

9. Next Steps
Blackbergtv Discussion Items:
1.) Advertising
2.) Private Funding
3.) Local Los Angeles Political Coverage
4.) Human resources
5.) Television/studio - five year projection

10. Appendix

11. Questions and Answers

12. Monetization Strategy
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Direct Ad Sales
Google Adsense
Affiliate Advertising (Amazon)
Branded partnerships
Paid Posts