advertising and concepts project for linked in page

MLK Business District Association
MARTIN LUTHER KING BUSINESS DISTRICT
ASSOCIATION
Marketing Plan
Martin Luther King
Business District Association
1371 Fillmore Avenue
Buffalo, NY 14211
Phone: 716-884-2373
Fax: 716-884-2526
Email: FBDA1371@ms.com
Duane Madyun-President
PROPRIETARY and CONFIDENTIAL INFORMATION: Do Not Distribute 1
Group Members:
Thomas Sullivan
Joshua Plyler
Hugo Polanco
Harris Michael Danenza
Maxy Copeland

Table of Contents
TABLE OF CONTENTS …………………………………………………………………………2
EXECUTIVE SUMMARY …………………………………………………………………........3
SITUATIONAL ANALYSIS
BACKGROUND………………………………………………………………………………….4
SECONDARY DATA…………………………………………………………………………….5
SWOT ANALYSIS……………………………………………………………………………...14
KEY COMMUNICATION PROBLEMS……………………………………………………….15
KEY STRATEGIC CAMPAIGN DECISIONS
OBJECTIVES……………………………………………………………………………………16
TARGET AUDIENCE………………………………………………………………………..…16
BRAND POSITION……………………………………………………………………………..16
CAMPAIGN STRATEGY………………………………………………………………………17
MEDIA STRATEGY
MEDIA OBJECTIVES………………………………………………….……………………….18
MEDIA PLANNING AND SELECTION……………………………………………….………19
MESSAGE STRATEGY
KEY CONSUMER INSIGHT……………………………………..………………………….…20
MEDIA OBJECTIVES ……………………………………………………….…………………20
SELLING PREMISES………………………………………………..……………….…………21
BIG IDEA………………………………………………………………………………………..21
MESSAGE DESIGNS AND EXECUTIONS………………………………………...…………22
OTHER MARCOM TOOLS USED IN SUPPORT
PUBLIC RELATIONS…………………………………………………………………………..23
SALES
PROMOTION……………………………………………………………………………….…...23
PERSONAL
SELLING………………………………………………………………………………………...23
SPONSORSHIPS………………………………………………………………………………...23
INTEGRATION STRATEGY…………………………………………………………………...24
CAMPAIGN MANAGEMENT
EVALUATION OF EFFECTIVENESS…………………………………………………………
24
CAMPAIGN BUDGET …………………………………………………………………………26
APPENDIX A - RADIO ADVERTISMENT RATE DATA……………………………………27
APPENDIX B - NEWSPAPER ADVERTISMENT RATE INFORMATION…………………28
APPENDIX C - TELEVISION ADVERTISMENT RATE INFORMATION………………….29
APPENDIX D - DISCOUNT SIGNS AND BULK SUPPLIERS………………………………30
APPENDIX E - PRESS RELEASE……………………………………………………………...31
APPENDIX F - PROMOTIONAL PAMPHLET………………………………………………..32

Executive Summary
This advertising plan was written as a blueprint for the economic revival of the Fillmore
Corridor. Then plan was established for the MLK Business District Association, which will be
the entity utilizing and implementing the details of the plan.
This advertising plan has two main goals 1) To increase the amount of commercial business
along the Fillmore Corridor. 2) To increase the amount of consumer activity along the Fillmore
Corridor and reverse the declining condition of the corridor. The plan is comprehensive and
takes into account the current status of the MLK district, as well as the future needs of the area.
An important aspect of this plan is the fact that the plan does not require an advertising budget,
but is designed to be flexible to the needs of the MLK Business District. The plan has several
marketing initiatives that can implemented right away, as well as details for cost efficient media
buying.

Situation Analysis
Background
The Martin Luther King district is a formerly prosperous neighborhood that has unfortunately
been in decline for the past twenty years. Efforts have been over the past eight years to revitalize
the neighborhood by attracting businesses, consumers and homeowners.
Demographic data was crucial to the development of this plan. The information obtained from
these demographics served as the foundation for identifying potential audiences. The analysis of
the following data was also critical in our message development, as well as our media selections.
From our secondary data analysis we were able to glean the following trends. The largest
majority of the employed were employed in service occupations, such as healthcare support or
protective service occupations. The second largest group of occupations are sales and office
occupations. Our secondary data analysis also concluded that 72.3% of the employed population
travels to work by car, truck or van. This information was especially important, and comes up
again later in the advertising plan.

Secondary Data
OCCUPATION BY SEX AND MEDIAN EARNINGS IN THE PAST 12
MONTHS (IN 2012 INFLATION- ADJUSTED DOLLARS) FOR THE
CIVILIAN EMPLOYED POPULATION 16 YEARS AND OVER
2008-2012 American Community Survey 5-Year Estimates

Commuting Characteristics 2008-2012
• 72.3% travel to work by car, truck, or van.
• 19.9% travel to work using public transportation.
• 2.6% travel to work by taxi.
• 3.6% work from home.

2010 Demographics – Age

2010 Demographics Gender

2010 Demographics – Race

2010 Demographics Households
2010 Demographics – Education

Poverty Statistics
2012 Poverty Estimates
Unemployment

SWOT Analysis
Strengths Weaknesses
• Strong sense of community among
residents and some business owners,
and potential to expand/build on this
• Commitments from the Buffalo
Mayer Byron Brown to invest in the
area
• Strong business and economic history
• Up-and-coming area, spirit of success
• Low-income population
• Crime statistics
• General decline in the
neighborhood
• The business association only has
15 members and needs many more.
• No strong “anchor” to attract
customers from the MLK park area
Opportunities Threats
• Restoration of the water fountain at
MLK park is attracting large crowds
• Street-Scape project will improve the
appearance of the corridor and attract
businesses
• Businesses are inquiring about
renting stores and spaces in the
district
• Research indicating key trends:
people want more fast food options,
clothing stores and discount stores.
• Cheaper real estate costs make it a
more affordable place to open a
business. Great opportunities for
businesses in need of affordable
office space, especially if proximity
to customers is unimportant
• Business parks are a popular
investment and businesses have
many location choices.
• Other business parks in are in more
attractive areas with better crime
stats and customers with higher
incomes.
• Consumers with ready
transportation have many choices of
places to shop.

Key Communication Problems:
There are two areas of key communication problems addressed by this plan. The first addresses
communication issues between the MLK Business District Association and potential businesses.
The second addresses communication issues between Fillmore corridor businesses and their
potential customers, particularly residents of the Fillmore corridor.
Communication Problems with the MLK Business District Association:
One of the goals of the Fillmore Business Association is to attract more businesses to the
corridor. The organization is seeking an ad campaign that will attract businesses to the area,
overcoming the objections regarding personal safety and protection of assets, as well as concerns
regarding the income demographics.
Communication issues with regards to businesses communicating with customers:
Due to poor signage, businesses are difficult to locate, product and service offerings are often
unclear, and business operating hours and operating status (open or closed for business) are
unclear.
Our secondary research findings were as follows:
62.7 of the residents of the Fillmore corridor reported that they get to work by driving alone,
indicating that around 60% of the residents of these communities have cars.
When asked how they found out about a particular store, the largest percentage of responses,
49% were that they found out about the store by driving by it.
These two responses indicate that the advertising efforts should include plans to advertise boldly
to vehicle traffic. Research has indicated that many stores do not have clear signs, making the
business type and operating hours difficult to ascertain.
Since the MLK Business District Association is a nonprofit organization, the advertising plan
will need to consist of recommendations for business advertising that can be promoted in the
community at no or low cost. It will need to make use of low cost signage materials and services,
as well as group discounts and government assistance.

Key Strategic Campaign Decisions
Objectives
• Stimulate interest in the Fillmore Corridor as a good place to set up a business, relocate a
business, or open another business location.
• Stimulate and strengthen neighborhood pride and loyalty. Encourage businesses and
residents to become ambassadors of their own neighborhood.
• Establish brand identity for the Fillmore Avenue Corridor, as a safe and upcoming
neighborhood with affordable real estate for business and homeowners.
• Establish a brand personality for the Fillmore Corridor using symbols, associations and
connections to positive experiences.
• Stimulate/form positive attitudes and opinions about the district.
• Stimulate trial, generate some type of response. Offer business services to new businesses
and business that join the MLK Business District Association. Offer group buying
discounts and shared advertising.
Target Audience
• All businesses currently in the Fillmore District
• Business owners and potential business owners looking to provide products services that
are sought after in the community
• All potential consumer markets, including those who frequent the MLK Park, who are
willing to travel to the district to shop or spent money
• Current residents of the Fillmore district
• All potential renters and homeowners looking for affordable rents and homes
Brand position
Plan is to position the Fillmore Corridor as the better business option. The neighborhood is rising
again, as evidenced by the investments from Mayor Brown. There is a strong sense of
community and pride; a lot of people are committed to seeing the neighborhood prosper. The

proximity to MLK park brings a lot of consumers. Real estate is cheaper than other areas, which
make starting a business or buying a home more affordable. Finally, membership with the MLK
Business District Association provides a competitive advantage through business advice,
community marketing, etc. Future and current homeowners and renters have an opportunity to be
part of a great community, with new, up-and-coming shops and businesses that reflect their own
tastes and needs more than any other community in Buffalo. With low real estate costs and lower
rents, the Fillmore Corridor is creating a new standard of living for its current and future
residents.
Campaign Strategy
Brand Identity: The recognizable and memorable image of MLK for the Fillmore Corridor. We
have created several logo options that represent MLK park and it's historical significance, as well
as the reemergence of the Fillmore district. The logo will be committed everywhere, on signs,
letterhead etc. Eventually people will recognize the logo with the movement.
Brand Personality: The personality of the movement is the fact that this is a friendly,
welcoming community. The community welcomes people to be a part of it, for businesses to
move in, and receive help with marketing and getting set up. The personality is that this is a
proud, historic community that is progressing rapidly, and we welcome everyone to be a part of
it. “We’re Open For Business!”
Brand position/ Understanding: The soul/essence is a feeling of progress. Progress for the
business owners in the form of opportunities of increased profits and new profitable business
ventures. Progress for residents and homeowners in the sense that they are living in an ever
improving neighborhood, with businesses that are responsive to their needs, and lower rents help
people to save money and build wealth. Knowing the community well, it is likely that many
residents will want to become entrepreneurs when they see the neighborhood transformation.
Brand Image: The brand image will position the neighborhood and the association as the
underdog, rising again. Similar to the position that Detroit has. Since everyone has experienced
some type of failure in the past, this is a concept that is relatable, and will establish connection
with people.
Brand Promise: People need to be reminded or educated about the district's successful past, and
assured of the promise that it is capable of returning to those heights, and will. This is evidenced
by the amount of investment that is going in.
Brand Loyalty: Brand loyalty will be established though making good on our promises to help
businesses and residents. We will keep the MLK Business District Association as a constant
presence in the community, pushing the agenda at all times. As the district grows and succeeds,
loyalty will establish.

Media Strategy
Media Objectives
1) Stimulate and strengthen neighborhood pride. Encourage businesses and residents to
become proud ambassadors of the MLK District.
2) Establish brand identity for the MLK District, as a safe and upcoming neighborhood with
affordable real estate for businesses, investors, and aspiring homeowners. (understanding
features, benefits, brand differences, stimulate recall of the brand message, stimulate
brand loyalty)
3) Establish a brand personality for the Fillmore Corridor using symbols, associations and
connections to positive experiences.
4) Stimulate and form positive attitudes and opinions about the district.
o Educate the public about the rich history of the MLK district.
o Refute negative views of the district by displaying progress, community spirit,
cohesiveness and professionalism.
o Create conviction among residents and businesses to join together in promoting
positive and profitable changes to their neighborhood.
o Stimulate ‘intent to try’ by encouraging MLK park and science museum visitors
to enjoy local dining and shopping on the Fillmore corridor.
o Stimulate preference by courting new customers with excellent customer service,
quality food, clean and attractive facilities and unique shopping experiences.
o Create buzz/word of mouth through:
-Press releases
-Flyers, signs and pamphlets distributed in the park, at events and at the museum
-Print and broadcast advertisements
5) Stimulate trail, generate some type of response. Offer business services and support to
new businesses and business that join the MLK Business District Association. Offer
group-buying programs (for furniture, appliances, construction and home improvement
services) for residents and homeowners who join the MLK Business District Association.

Media Planning and Selection
Media Selection
Print:
• Newspaper press releases
• Newspaper advertisements
• Flyers
• Folded pamphlets
• Posters and signs
Broadcast:
• Television commercials, 30
second
• Radio commercials, 30 second
Digital Media:
• Social media websites
Vehicle Selection
Print:
• The Buffalo
News
• The Amherst
Bee
• The Challenger
• The Criterion
Broadcast:
• Public Access
Channel
• YNN
• WGRZ
• WKBW
• WIVB
• WUTV
• YNN
Digital Media:
• Facebook
• LinkedIn
• YouTube
• Instagram
• Website

Message Strategy
Key Consumer Insight
Data from a recent research project on the area focused on consumer behavior in the district, and
provided valuable insight. Among the conclusions of the research, was that they majority of the
customers tend to go to more than one store, and due to foot traffic, new stores would probably
do relatively well. Consumers voiced their opinions about the type of stores they would like to
see, with clothing stores and discount stores being the most common recommendations.
In addition, many consumers heard about the store simply by driving past it. The researchers
recommended an increase in advertising, signage to increase customer base. They also had
recommendations regarding redoing the store fronts so that potential customers can see that the
store is open for business.
The MLK Business District Association would do very well if it reached out the Western New
York community with a solid media mix, to constantly invite the community to come and be a
part of the exciting new MLK District.
Message Objectives
1. Generate attention and interest in the MLK district as great place to invest in, and as a
prime shopping/entertainment/dining district in Buffalo.
2. Facilitate feelings of pride in the historical MLK district, and inspire commitment to the
movement.
3. Provide relevant information to stakeholders at all levels:
• Inform the community of what the transformation will mean for them.
• Inform potential businesses and investors of the opportunities that are available.
• Announce to the general public when new dining and shopping venues are
opening in the district, and invite consumers to check them out.
4. Connect with community by giving the MLK District a distinct brand personality that is
associated with things that people value: self-improvement, strive for success, heritage,
and results.
5. Change negative views of the Fillmore Corridor by talking about all the exciting new
activities, local dining and shops that have opened or are in the process of opening.
Create preference by encouraging businesses to make quality and good customer service

their first priority. Create trust among potential investors by increasing and maintaining
consumer activity and interest levels.
6. Stimulate action by getting stakeholders to:
• Visit the website or social network pages to learn more
• Sign up for email updates, ‘friend’ us on Facebook, or follow us on Twitter
• Visit restaurant or store along the Fillmore corridor
• Attend a MLK Business District Association meeting and/or become a member
Selling Premises
1. For consumers: If you are in the area visiting the Science Museum or enjoying Martin
Luther King Park, the Fillmore corridor is simply the best place to get great food, and
enjoy a unique shopping experience. A short walk away from MLK park, the corridor is a
terrific development, not to be missed.
2. For businesses: The MLK district is Western New York’s most rapidly, upward mobile
business district. With a huge monetary backing from Mayor Byron Brown, this district is
the only business district combining extremely affordable real estate leasing or buying
opportunities, a supportive business association, a strong business community, and
growing crowds of customers coming to visit the Science Museum, and to enjoy the
newly renovated MLK park and Fillmore corridor.
Big Idea
Experience the New MLK Corridor. History, Dining, Culture, Shopping.
The Big Idea for this campaign is to proudly repackage the MLK corridor as a worthy extension
of the Museum of Science and MLK Park. The Big Idea is unique in that we are technically
marketing the future condition of the Fillmore District, not it’s current state. This concept is the
foundation of our efforts because of the circular and interconnected nature of this campaign’s
components. For example, drawing consumers into the corridor is crucial to attracting business,
while attracting new restaurants and shops is crucial to attracting yet more customers. From
there, it can be assumed that the increase of customers will attract more businesses and investors,
who will compete over the increasing consumer activity.

Message Designs and Executions

Other Marcom Tools Used in Support
Public Relations
Occasional press releases will be a vital component of this marketing plan because this plan is a
low cost plan, and press releases can provide excellent, qualified marketing at no cost to the
MLK Business District Association. A press release draft is included with this advertising plan.
Sales Promotion
Sales promotion will take place in the group buying opportunities that will be offered to paid
members of the MLK Business District Association. The Association will take surveys of what
are the most in demand business requirements (new tables, signage, supplies, etc.) and organize
buying groups that negotiate bulk buying discounts for a variety of businesses and services.
Personal Selling
The Staff, Board and Senior members of the MLK Business Association will be responsible for
any personal selling that is to take place. As phone and online inquiries come in, the organization
will assign each inquiry to the most suitable team member.
Sponsorships
Due to a lack of available funds, cause marketing sponsorship cannot be pursued at this time.
When the organization has grown to a level where it can sustain such a campaign, there are a few
organizations that would be ideal recipients for sponsorship because of increased mutual benefit
for the MLK District. Ideal sponsorship opportunities include: sponsoring music and artistic
events in MLK Park, Sponsoring a street festival by closing off the Fillmore corridor to traffic,
Sponsor children’s events in MLK park, or sponsoring events at other locations where large
exposure to MLK district customers can be found. Partnering with a small business association
to sponsor some aspect of the organization – either business consulting, legal services, marketing
services, would be a good way to promote the district while attracting new businesses. The MLK
Business District Association could also consider a “sponsorship” relationship by allowing
people who are clients of the small business organization to take advantage of the bulk business
purchase program, even though they are not members, in return for cost free marketing inside the
business organization and among it’s members (for example MLK district signs and flyers in
side the building or listed as a sponsor on correspondence).

Integration Strategy
A fragmented overall message will decrease the chances of the message getting through to
people. The message must be that “The MLK District is rising, getting better all the time, and if
you look around you will see the proof. Just give us one chance and you will be back to visit us
again soon!”
Campaign Management:
Evaluation of Effectiveness
As a measure of effectiveness, we have set the conservative goal of obtaining 5 paying members
in the MLK District Association, attracting 2 investors or businesses to the corridor, and
attracting one well-attended event at MLK park, within the first year of the plan. Event goers will
receive our pamphlet, encouraging them to patronize local dining establishments. Until other
restaurants become available, Mattie’s will be the only restaurant advertised. This goal is very
conservative, but if this plan is well executed, results are expected to far exceed this mark.

Therefore…
If we want 5
new businesses or
investors to invest in a
business on the Fillmore
Corridor, we need to
contact/advertise to
100
prospective business owners
or investers.
If we want 10
new businesses or
200
or investers.
If we want 20
new businesses or
400
or investers.
If we want 50
new businesses or
1,000
or investers.
If we want 75
new businesses or
1,500
or investers.
If we want 100
new businesses or
2,000
or investers.
If we want 500
new businesses or
10,000
or investers.

Likewise…
If we
100
businesses or investors,
we can expect
5
businesses or investers to
open businesses on the
Fillmore Corridor.
If we
200
we can expect
10
Fillmore Corridor.
If we
400
we can expect
20
Fillmore Corridor.
If we
1,000
we can expect
50
Fillmore Corridor.
If we
1,500
we can expect
75
Fillmore Corridor.
If we
2,000
we can expect
100
Fillmore Corridor.
If we
10,000
we can expect
500
Fillmore Corridor.
Campaign Budget
Due to the unique circumstances of this organization, no budget is to be used in this campaign
plan. Many of the suggested advertising techniques are no cost or low cost, and a budget is
completely dependent on how much the organization has to spend at the present time. Budget-
wise, the plan is very flexible, and can be altered to suite the organizations needs.

Appendix A – Radio Advertisement Rate Data
Radio Station Station Location Frequency Station andRate Information
WBEN-AM Buffalo, NY 930 AM
Why Advertise on WBEN?
WBEN-AM is a well-established radio station serving the Buffalo, NY area. The parent organization for this radio
station is Entercom Communications Corp. The radio station format is news and talk. This station broadcasts at
930 AM.
Radio Ad Prices for WBEN-AM
The estimated rate for radio ads is $71.00. For more advertising rate information, or to purchase an ad, please
contact the advertising department at (716) 843-0600.
WBFO-FM Buffalo, NY 88.7 FM
Why Advertise on WBFO?
WBFO-FM is a popular radio station in the Buffalo, NY area. It is owned by State of New York. The radio station
format is news, talk and jazz music. You can listen to learn more by tuning in to 88.7 FM.
Cost of WBFO-FM Radio Advertising
As a non-commercial public radio station, WBFO-FM will not sell you traditional radio ads. Your business may be
able to associate itself with this station through public radio station sponsorship underwriting, with the possible
benefit of business outreach as well as a potential tax deduction in the process. To inquire about sponsorship
opportunities, please contact WBFO-FM at (716) 829-6000.
WBLK-FM Buffalo, NY 93.7 FM
Why Advertise on WBLK?
Advertising on WBLK-FM can be a very effective means to attract new customers in the Buffalo, NY area. It is
owned by Regent Communications. The radio station format is urban contemporary. You can listen to learn
more by tuning in to 93.7 FM.
Radio Ad Prices for WBLK-FM
The estimated ad rate for the radio station is $71.00. For more advertising rate information, or to purchase an
ad, please contact the advertising department at (716) 852-9393.
WBNY-FM Buffalo, NY 91.3 FM
Why Advertise on WBNY?
Advertising on WBNY-FM can be a very effective means to attract new customers in the Buffalo, NY area. The
parent organization for this radio station is Buffalo State College. The radio station format is college variety. You
can listen to learn more by tuning in to 91.3 FM.
Radio Advertising Rate for WBNY-FM
WBNY-FM is a non-commercial station and not able to run standard commercial content. Promotional
opportunities may nonetheless be provided in the form of brief sponsorship statements, known as underwriting
spots. Supporting the local public radio station can be a way to cost-effectively reach an educated, discerning
listening audience that is tough to reach with other marketing vehicles.
For more corporate sponsorship and underwriting information, please contact the underwriting department at
(716) 878-3080.
WBUF-FM Buffalo, NY 92.9 FM
Why Advertise on WBUF?
WBUF-FM is a well-established radio station serving the Buffalo, NY area. It is owned by Regent
Communications. The radio station format is adult hits. To hear WBUF, turn your dial to 92.9 FM.
Cost of WBUF-FM Radio Advertising
The radio station's estimated ad rate is $71.00.
Contact the advertising department at (716) 852-9292 for radio ad prices or more information.
WDCX-FM Buffalo, NY 99.5 FM
Why Advertise on WDCX?
WDCX-FM listeners in the Buffalo, NY area are waiting to hear from you about your offerings. It is owned by
Crawford Broadcasting Co. The radio station format is contemporary Christian music. To hear WDCX, turn your
dial to 99.5 FM.
Cost of WDCX-FM Radio Advertising
WECK-AM Buffalo, NY 1230 AM
Need advertising rates for WECK-AM? We've got the latest radio ad rates from WECK-AM.
Why Advertise on WECK?
WECK-AM is a well-established radio station serving the Buffalo, NY area. It is owned by Culver Communications.
The radio station format is New Talk/Sports Talk. This station broadcasts at 1230 AM.
Radio Ad Prices for WECK-AM
For more advertising rate information, or to purchase an ad, please contact the advertising department at (716)
783-9120.
WEDG-FM Buffalo, NY 103.3 FM
Why Advertise on WEDG?
By advertising on WEDG-FM, you can reach a large audience of potential buyers in the Buffalo, NY area. It is
owned by Citadel Broadcasting Corporation. The radio station format is alternative rock music. This station
broadcasts at 103.3 FM.
Cost of WEDG-FM Radio Advertising
The estimated ad rate for the radio station is $71.00.

Appendix B – Newspaper Advertisment Rate Information
Advertisingrate estimatesare for a column inch of black and white advertisingspace
Newspaper DMA Area Rates
Am-Pol Eagle Buffalo, NY $10.00
Amherst Bee Buffalo, NY $16.00
Bee Publications Buffalo, NY
Buffalo Challenger Buffalo, NY $16.00
Buffalo Criterion Buffalo, NY $13.00
Buffalo Jewish
Review
Buffalo, NY $14.00
Buffalo News Buffalo, NY $267.00
Buffalo News Buffalo, NY $267.00
Buffalo Rocket Buffalo, NY $14.00
Catholic Family News Buffalo, NY $15.00
Cheektowaga Bee Buffalo, NY $11.00
Clarence Bee Buffalo, NY $13.00
Depew Bee Buffalo, NY $13.00
East Aurora Bee Buffalo, NY $11.00
Fine Print News Buffalo, NY $10.00
Ken-Ton Bee Buffalo, NY $11.00
Lancaster Bee Buffalo, NY $13.00
Orchard Park Bee Buffalo, NY $11.00
Record News, SUNY
Buffalo State College
Buffalo, NY
Riverside Review Buffalo, NY $9.00
Spectrum, SUNY
Buffalo
Buffalo, NY
West Seneca Bee Buffalo, NY $13.00

Appendix C – Television Advertisment Rate Information
Medium Rate Contact
Public Access
Channel FREE
More information: http://www.city-
buffalo.com/Home/OurCity/OtherInformation/BuffaloMediaOutlets
/PublicAccessTVManual Or Call 311
YNN Must get a Quote Cindy Griffo (315) 634-2008
WGRZ Must get a Quote Julie Mecklenberg, Local Sales Manager (716) 849-2282
WKBW Must get a Quote Julie Mecklenberg, Local Sales Manager at (716) 849-2282
WIVB Must get a Quote Advertising Department 716-840-7705
WUTV Must get a Quote Main sales line: 716-447-3200

Appendix D – Discount Signs and Bulk Suppliers
Business Name Contact Information Details
EZSigns
EZSignsOnline.com, LLC
34 Lake Wood Circle
Ocala, FL 34482
1-800-640-8180
https://www.ezsignsonline.com Online company, low cost signs
Santoro
Santoro Signs, 3180 Genesee Street,
Buffalo NY 14225 (716) 895-8875 Local company
Vistaprint
http://www.vistaprint.com
1.866.614.8002 Online company, low cost signs
Buffalo Hotel Supply
Co.
375 Commerce Drive, Amherst, NY
Phone: 716.691.8080
http://www.buffalohotelsupply.com Restaurant supplies
Restaurant Depot
500 Duke Rd Cheektowaga, NY
14225 716-706-0466 Restaurant supplies
Store Supply
Warehouse
http://www.storesupply.com Store
Supply Warehouse, LLC
12955 Enterprise Way
Bridgeton, Missouri 63044
Phone: 1-800-823-8887 Local
Phone:314-427-8887
FAX: 800-823-0004
Online company, bulk and low cost
store supplies

Appendix E – Press Release

Appendix F – Promotional Pamphlet

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