This document outlines a proposal for starting a new soccer club called Queen City Soccer Club (QCSC) in Charlotte, NC. Some key details include:
- QCSC would field teams in the NPSL and local leagues to attract fans year-round and develop local talent.
- A soccer-specific stadium owned by the club would be crucial for long-term survival and expansion.
- Marketing would focus on building an urban and culturally-diverse supporter culture through partnerships with local artists, bands, and communities.
- Revenue streams would include ticket and merchandise sales, sponsorships, and developing a loyal fan base in the city through community outreach.
- The goal is for Q
You can help me find a job! I have recently completed my Master's in Sports Management and am seeking a career position in marketing and/or event management.
*2018 Update*
It is really fun to go back and see where I was at coming out of graduate school. I have definitely found my niche in event venue management and find this career so fulfilling. It has been a long road to www.stylehawkevents.com
You can help me find a job! I have recently completed my Master's in Sports Management and am seeking a career position in marketing and/or event management.
*2018 Update*
It is really fun to go back and see where I was at coming out of graduate school. I have definitely found my niche in event venue management and find this career so fulfilling. It has been a long road to www.stylehawkevents.com
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
Presentation to UNC Communications Council by
Linda Convissor, Director of Community Relations, UNC
Meg McGurk, Executive Director, Chapel Hill Downtown Partnership
Marlene Barbera, Director of Sales, Chapel Hill/Orange County Visitors Bureau
Kristen Smith, Vice President for Advocacy & Engagement, Chapel Hill-Carrboro Chamber of Commerce
This is part of a final presentation group project for my branding and advertising class which highlights a cohesive branding campaign for a bike shop (bespoke) in Washington DC.
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
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As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
Professional Brand Exploration (Full Sail University: Project and Portfolio 1)BryanFlores103
This is a project done for my university. This project details exactly what I plan to do for my future as a Sportscaster. If there's anything wrong with this I really would cherish some feedback!
Thank you so much!
Cassie Kinner's Personal Brand Exploration.CassieKinner
As a Music Business major, there is a lot to uncover about yourself and your brand. On the button below, I detail more about who I am, where I come from, and where I’m going. You can explore more about my brand and discoveries I’ve made with the research I’ve conducted here.
How Basketball Teams Drive Fan EngagementSimplyCast
Ever wondered how basketball teams engage their fans digitally? This guide will break it down and offer ideas for other teams to build a loyal fan base using marketing automation.
Presentation to UNC Communications Council by
Linda Convissor, Director of Community Relations, UNC
Meg McGurk, Executive Director, Chapel Hill Downtown Partnership
Marlene Barbera, Director of Sales, Chapel Hill/Orange County Visitors Bureau
Kristen Smith, Vice President for Advocacy & Engagement, Chapel Hill-Carrboro Chamber of Commerce
This is part of a final presentation group project for my branding and advertising class which highlights a cohesive branding campaign for a bike shop (bespoke) in Washington DC.
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Part Two: Opportunities for Land-Based Casinos in a Digital World
As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
Professional Brand Exploration (Full Sail University: Project and Portfolio 1)BryanFlores103
This is a project done for my university. This project details exactly what I plan to do for my future as a Sportscaster. If there's anything wrong with this I really would cherish some feedback!
Thank you so much!
Cassie Kinner's Personal Brand Exploration.CassieKinner
As a Music Business major, there is a lot to uncover about yourself and your brand. On the button below, I detail more about who I am, where I come from, and where I’m going. You can explore more about my brand and discoveries I’ve made with the research I’ve conducted here.
Portfolio meets résumé in this interactive slideshare, this is the curriculum vitae of a communications, non-profit operations, photography and design professional.
Charleston PR & Design is a full-service marketing and PR firm established in Charleston in 2008. In 2012 we opened Asheville PR, a division in the Asheville area. We offer crisis communications, strategic marketing, public relations plans and much more.
East Carolina University MBA program presentation. Strategic Recommendations for Lululemon moving forward, Expansion Strategy, Image Management, Financials, Quality Control, Marketing, Positioning, Value Chain Analysis and SWOT.
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A Consumer Journey for Santander UK 123 Accounts. Repositions the service as primarily a benefit for homeowners, who are most likely to see the greatest financial benefit.
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Finalist presentation from BBH Griffin Farley Beautiful Minds Planning Competition. New York is the greatest city in the world and New Yorkers expect the best. Why should they settle for less when it comes to their transportation options?
How the skinny jean birthed the 3rd generation of hip hopSteven Bayley
Whats in store for the future of denim? The skinny jean and bright colors era is OVER. Youth unemployment is still sky high. The world is sick of seeing The Kardashians and the Biebs rockin flat brims. The Post-Reality era is over. No more turquoise jeans. We're headed back to the Savage Life.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
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Fuente: norceca.net
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Belgium Vs Romania Tickets on our website at discounted prices.
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13. The Stadium
• Property is club owned to ensure long term survival
• Minimum one self contained soccer specific field with
optional second training field
• site with room for expansion of clubhouse, bar, and club
shop facilities
• Fence with controlled entry to ground for admission
purposes
• Within the city limits of Charlotte, NC
• Preferably with access to public transportation and near
HDHA
• Natural Grass playing surface for purists
16. Merchandising
More fashion forward than typical soccer apparel. We
will mainstream and Americanize the branding while
maintaining distinctive soccer elements like scarves
and track jackets while adding in fitteds, bandanas,
hoodies, etc.
17. Marketing
• All Matches streamed live on the internet
• Highlight packages available for every game
• web and social focus
21. The Community
Forming deep, mutually-beneficial relationships with all key
soccer playing communities in Charlotte will be a central
goal of the organization.
23. Keep It Real
Multiple Groups of Underserved Passionate Supporters
who just want soccer and supporter culture without
the Evangelism. Its not just kids and moms either.
You present the package in the right way, and you will
tap totally overlooked populations.
24. The GameDay
Experience
• Supporter Culture Driven: SG’s built off AO
& QC Army Outreach Programs
• No Limit Larry as PA announcer
• Pre/Half/Post Game urban entertainment
• JCSU Marching Band & Dancers JCSU
Student Outreach
37. Supporter Culture meets Urban Culture
Why not have a QCSC Car Show at a home game?
Enter the QCSC Wrapped Promo Truck?
Real Charlotte Cultures coming together
NO ONE ELSE IS DOING THIS
38. Charlotte Based & National Urban Artists
that resonate in the market
Halftime & PostGame Entertainment
39. Strategic Media
Partnerships
No Unrealistic Expectations from sports
establishment, just game times and results on
sports headlines in and out of breaks
Creative Promotions with unlikely partners
45. Revenue Streams - B2B
•On Field Signage (On Fences)
•Web Site Advertising Opportunities
•Radio & Video Ads on Broadcast Streams
•MatchDay Programs
•PA Announcements
•Truck Wrap Sponsorships
46. 18-34 Men (all races)
18-24 Men & Women
14-17 Teen (all races)
25-54 Hispanic (Men & Women)
25-44 Asian Men
Key Demos
NOT 35-54 White Women & U12’s
47. The Teams
First Team - NPSL, US Open Cup, &
Aggressive Friendly Schedule
Reserve Team - (Charlotte Premier Soccer
League, US Amateur Cup & US Open Cup
Qualifying)
51. The Strategy
There are many well established youth development clubs
in the Carolinas. We do not want to threaten or
compete with them. We do want to develop long term
strategic partnerships to funnel their top youth players
directly on to our reserve and first teams when they
mature out of the youth development pyramid.
52. The Strategy
There are 23 Division 1 Soccer Programs in North and
South Carolina serving 4 PDL & NPSL sides. There is
still A LOT of room for growth and A LOT of players
falling through the cracks
53. The Strategy
The Region III Amateur Scene is a hotbed of activity, that
goes largely unnoticed because it is underrepresented in
US Open Cup Qualification due to the centralized location
and distant travel to the Region III Tournament usually in
Texas, Louisiana, or Florida. A well run team with revenue
streams from the NPSL can afford the qualification process.
Locally the USASA affiliated league scene is THRIVING
across the state, and developing relationships within these
communities will provide access to a larger player pool.
54. The Strategy
Fielding a Reserve Team will allow the club to play in front
of fans for a much longer full season, providing a year
round presence in the community. This is crucial because
of the short NPSL season. We have all seen how teams
can manipulate the cup qualification procedures by fielding
First Teams as Reserve Teams in cups anyway. Reference
Fresno Fuego & Rhode Island Reds in 2013.
56. Q.C.S.C.
The Savages
The Competition
The Mid Atlantic NPSL scene is obviously flourishing.
RVA FC is the closest current comparison to our
model, but there are key differences around marketing
and positioning. QCSC is going to take the region to
the next level, a la DCFC
57. NPSL has the fastest
growing and most
vibrant Supporters
Culture of any lower
division league
58. The Autonomy of the
clubs and the flexibility
of the business model >
The restrictive PDL
63. Work
Sentry Auto Group
•Unique selling style led directly to highest customer satisfaction scores in the dealership.
•Masterful use of CRM tools to maintain relationships in what is typically thought of as a one-off transactional business.
•15% of all customers were repeat customers within a three year span, an exceptional achievement in the auto industry.
•Handwritten letters and chats in the service lounge, allowed me to become trusted resource for my customers.
•One of my Lincoln customers told me I lie outside the third standard deviation of human excellence.
Beasley Broadcast Group / Clear Channel Boston
•Rent-A-Center - Developed a regional agency buy starting with a cold call, executing a multi location regional radio marketing plan for
district.Worked in conjunction
with Carat USA - NewYork.
•Founded Kiss Street Team and identified talent for hire in street team roles. Responsible for first monetizing of street team services. Id
grown in their roles with the company.
Triple Gz Entertainment
•Built the brand and career of a new artist from the ground up.
•Established consistent branding through all print and digital communications.
•Developed a strategy for regional expansion and organic growth through targeting secondary cities and radio markets.
•Integration of branded elements across street, digital, social, and radio.
The PARAGRAPH Project
•Assisted in developing a segmentation study using the agency’s proprietary research methods
•Assisted in analyzing the results of an ethnographic research project for a large regional retailer
•Spearheaded development of an online learning initiative. Organized ecommerce, marketing funnels,
email marketing, and Google adwords campaigns
SmartRevenue
•In-Store Quantitative Ethnography &
Shopper Marketing Research
64. Education
Bootcamp for Account Planners
BA - Communication
African American Studies
MBA - Business Administration
with Marketing Certificate
65. Social Me!a
•Personal Use and Address Booking
•Cultural Research
•Youth Marketing Academy blog
•Occasional Cultural insight and brand blogging
•slideshare.net/StevenBayley
•slideshare.net/TheLincolnKing
•Miami Ad School & Youth Marketing Academy
strategy & research decks
• Planning Portfolio
•830 presentation views
•deepinthepyramid.blogspot.com
•An offbeat investigation into the emerging American soccer culture, emphasis
on the 4th and 5th Divisions (USL PDL & USASA) of
the American Soccer Pyramid
•99% culture, 1% game action. Focus on ethnic leagues in New England: Luso,
Irish,West African, and Caribbean
•High quality content including video and pictures
•Increasingly international audience, read in over 30 countries across 5
continents
•25,000 pageviews
•SoccaBallinNE
•Promoting the fusion of hip hop and soccer
supporter culture in America through video
•Production of video content for Deep In The
Pyramid, my increasingly influential blog of
nonleague American groundhopping
•Occasional Advertising Planning content
•1244VideoViews
•Professional Networking, occasionally will post an article
highlighting a professional accomplishment. I leave most link
curation for twitter.
•Love to manage my Amazon Reading List here, write
reviews of planning, research, and social science books.
•300 Connections
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•The glue that holds together my social media presence.
•Link to articles, both original and shared content.
•Thought Leadership in: Strategic Planning and Consumer
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