Guru Lounge Entries 14-20

1. Guru Lounge Entry #14
New People Bank
The Following Presentation is by: Danny Clemons
Bluefield
Pages 2-7

2. Forging Success
with L&L Broadcasting
New
Peoples Bank
Point Template
Pg. 2
Entry #14
By: Danny Clemons
Pages 2-7

3. New Peoples Bank
New Peoples Bank specializes in being a
community oriented bank throughout
Southwest Virginia. New Peoples Bank
is an aggressive well respected bank
totally dedicated to it’s clients, with
services designed to make banking
easy. New Peoples Bank has 9 branches
all of which are within reach of all of L
and L Broadcasting’s stations.
Pg. 3

4. New Peoples Bank
L and L Broadcasting is the home of
Kicks Country 106.3 and 107.7 as well as
J104.5. and The Eagle our classic rock
station. These are the number 1 and 2
and 3 radio stations in all the
surrounding counties in this area. We
pride ourselves in delivering results to
our clients through concentrated radio
campaigns with creative messages to
reach our listeners.
Pg. 4

5. New Peoples Bank
New Peoples Bank utilizes print, television,
and social media to reach potential
prospects, and to achieve the ultimate
results for it’s clients! There may be
something missing!
Kicks Country , J104.5 and The Eagle reach
over 118,300 listeners per week on our
radio frequencies in the surrounding areas.
This is a 19% increase in listeners over the
past 7 years. We stream live across the
world wide web as well as utilizing facebook
sites to increase listeners to our clients
Pg. 5

6. OBJECTIVES FOR RADIO CAMPAIGN
To increase awareness of why New
Peoples Bank should be the bank of
choice in the Southwest Virginia area.
To further create a differentiation
between New Peoples Bank and other
banks and financial institutions in the
Southwest Virginia area.
Pg. 6

7. FORGING
New Peoples Bank
New Peoples Bank partnership with L&L Broadcasting will
include:
50 Thirty second commercials per month on each station.
That’s a total of 150 commercials per month.
Monthly investment = $2,250 March 2014 thru February 2015.
__________________________________________________
New Peoples Bank and Date
Pg. 7

8. Entry #15
Mancave Makeover
The Following Entry is by: Jeff Haley
Columbia
Page 9

9. Pg. 9

10. Guru Lounge Entry #16
Advertising Proposal
The Following Presentation by: Ron Phillips
Columbia
Pages 11-17

11. Megan Nivens
4 Week Radio Schedule
YMF Media LLC (Hot 103.9 FM WHXT)
Columbia, SC
Advertising Proposal Presented to:
Presented by: Ron Phillips
Pg. 11
Entry #16
Ro Phillips
Pages 11-18

12. Hot 103.9 FM Coverage Map
Pg. 12

13. Hot 103.9 FM (4) Week Radio Schedule & Remote
Pg. 13

14. Hot 103.9 FM (4) Week Radio Schedule & Remote
Pg. 14

15. Hot 103.9 FM (4) Week Radio Schedule & Remote
Pg. 15

16. Includes:
4 Week :30 Sec Schedule – 136 radio ads from 8/2 – 9/6/13
2 Hour Live Remote Saturday (9/7) includes – (15) :15 second liners & (5) :60 second live
call-ins. Please note $200 (net) talent fee required for remote.
Investment Amount: $3,475.00
4 Week Radio Schedule – Hot 103.9 FM (WHXT)
Client Approval: _________________
Hot 103.9 FM (4) Week Radio Schedule & Remote
Pg. 16

17. Ron Phillips – Account Executive
YMF Media LLC (Hot 103.9 FM WHXT)
1900 Pineview Drive, Columbia SC 29209
Office Phone Number: 803-227-4626
Office Fax Number: 803-695-8605
Cell Phone Number: 919-667-7022
Pg. 17

18. Guru Lounge Entry #17
Justa Cowboy Association
By: Jean Toney
Columbia
Pages 19-24

19. Justa Cowboy Association
Radio Advertising Campaign
Columbia, South Carolina market
April 14-June 7, 2014
Pg. 19
Entry #17
By: Jean Toney
Pages 19-24

20. Power of Live and Local
Brand building and Reputation Management all under one roof…
• Celebrity Endorsements
• Traffic Sponsorships
• Remotes
• Event Sponsorships
• Studio Sponsorships
• Streaming (Online and Mobile)
Pg. 20

21. Exceed Campaign Objectives with:
• Intense Broadcast Schedules
• 5-4-3-2-1 Ticket Giveaways
• Winning Weekend Package
• Station presence at the event
• Live Celebrity Host at the Event
Justa Cowboy Association’s campaign objectives:
Generate excitement and increase ticket sales.
Pg. 21

22. Live and Local Connections
L&L Broadcasting has the largest group of live and local talent in the Midlands.
Live Celebrity Hosts during the event…
WWDM WHXT
DeeDee Renee Neek
Pg. 22

23. L & L Broadcasting Delivers!
The consumer is in control and people still want live and local
connections that are solid and credible. Our creative strategy
connects with consumers and delivers strong ROI to advertisers!
• Creative wins … our live and local team knows how to
personalize a message to excite our listeners.
• Creative wins … our live and local team knows how to
increase the interaction between your business and your
target audience.
• Creative wins … our live and local team has the flexibility
to react and change quickly to support the needs of your
business.
Pg. 23

24. 60 Second Spot Schedule
Use our award winning creative team or submit your own spots.
Pg. 24

25. Guru Lounge Entry #18
Rock 93.5
The Following Entry is by: Chuck VanPatten
Columbia
Page 26

26. ROCK 93.5 and Little Black Dress Vodka are partnering on an exciting promotion that
capitalizes on the popularity of the novel, 50 Shades of Grey. Specifically,
ROCK 93.5 will host a series of 5 Ladies Night events that are tailor-made for
the perfect girls night out…. interactive SOG trivia with erotic and fun prizes,
signature LBD cocktails specially priced for the ladies, and a chance to win the
ultimate Girls Night Out in SIN City!!!
The details:
•ROCK 93.5 and the Ladies of LBD Vodka will host the events at Liberty Tap Room
and drive traffic with ROCK 93.5 Morning Co-Host and Mid-Day Personality, Laura Martin.
Rock 93.5 will provide the following promotional support for each event:
•30 (:30) Recorded Announcements per event.
•20 (10) Live Liners per event.
•Website exposure
•Social Media/Facebook Postings. Personality Chatter.
•“50 Shades of Grey” Gift Bags courtesy of Nancy’s Nook.
50 Shades of Grey…Ladies Night
Pg. 26

27. Guru Lounge Entry #19
Ultimate Fight Nights
The Following Presentation is by: Chuck VanPatten
Columbia
Pages 28-36

28. Ultimate Fight Nights
Pg. 28

29. Columbia’s rock station, Rock 93.5 will host “Ultimate Fight Nights” all
summer long. We’ll broadcast LIVE during UFC’s main events and give
listeners a chance to win a trip to Las Vegas to see UFC in person!
Rock 93.5 will support this promotion with strong on-air exposure,
web and social media support.
Here is what’s included in your sponsorship:
Concept
Pg. 29

30. UFC Popularity Continues to RISE!
UFC’s key demographic is Males 18-34. With approximately 31+
million avid fans in the United States, UFC’s popularity is among
even the largest professional sports leagues.
Over three years spanning 2009 – 2011, UFC
fans grew by nearly 30%!
Men 18-34 are UFC’s primary demographic,
and shows competitive numbers of fans vs.
NFL, MLB, NBA, NHL, NASCAR and MLS!
*Data courtesy of Simmons Research Group: http://mmapayout.com/2010/11/the-ufc-fan-base/ Pg. 30

31. ROCK 93.5 Is a Market Leader for Reaching
Your Target Men 21-34 in Columbia!
©2013ResearchDirector,Inc.
If you're targeting Men 21-34,
then ROCK 93.5 is perfect for
your message. Over a two-
book average (Winter 2013,
Fall 2012) WARQ-FM is the #3
(tied) station in the market
reaching Men 21-34!
36% of WARQ’s audience is
M21-34 – the highest
concentration in the market!
Data©2013ArbitronInc.,Winter2013,Fall2012
WNOK-FM
WHXT-FM
ROCK 93.5
WCOS-FM
WWDM-FM
WNKT-FM
WLTY-FM
WVOC-FM
WTCB-FM
WLXC-FM
WFMV-FM
WMFX-FM
18,100
15,700
13,700
13,700
12,600
11,800
7,600
6,200
6,100
5,300
5,000
5,000
Cume Men 21-34
Monday-Sunday 6A-12MID
is unmatched reaching Columbia’s
young & active male listeners!
Pg. 31

32. ROCK 93.5 Is a Market Leader for Reaching
Your Target Men 21-34 in Columbia!
©2013ResearchDirector,Inc.
Rock 93.5’s Men 21-34
listeners' are 19% more likely
than the market average to be
interested in Ultimate Fighting
Championship.
That means your organization
has the potential to reach
4,814 Men 21-34 interested in
Ultimate Fighting
Championship.
119
100
Interested in Ultimate Fighting Championship
Men 21-34 Cume Index
ROCK 93.5 Average Man 21-34
Source:ScarboroughColumbia,S.C.Fall2012Mid-Tier,Monday-Sunday6AM-12M
is unmatched reaching Columbia’s
young & active male listeners!
Pg. 32

33. WARQ On Air Support
 Inclusion in (160) total :20 second pre-recorded promos
• Minimum 20x promos to air M-SA 6a-12a
• To run 3 days prior to all (6) remote broadcasts
 Inclusion in (160) total :15 second live promos
• Minimum 20x promos to air M-SA 6a-12a
• To air 3 days prior to all (6) remote broadcasts
Pg. 33

34. Web & Social Media Support
Live Remotes for On Site Support
Dates: 6/15, 7/6, 7/27, 8/3, 8/17, & 8/31
Includes
2 hour live broadcast at location TBD
(4) live :60 second call-ins during live remote broadcast (2 per hour)
On-site appearance with a Rock 93.5 on-air DJ
Rock 93.5 Van on-site
Included pre-promotional support listed on preceding page
Freebies (i.e. cd’s, t-shirts, bumper stickers)
*Dates are tentative and subject to change
Pg. 34

35. Web & Social Media Support
Rock 93.5 Web & Social Media Support
Includes
728x90 rotating web banner at WARQ.com
Web feature in “Today at Rock 93.5” section
3 days prior to each live broadcast
Includes
 Minimum of (7) Facebook announcements
to over 8,000 Rock 93.5 “Likes”
Pg. 35

36. Ultimate Fight Nights
Total Promotional Value: $25,450
Total Investment: $10,800
(Includes $1,200 Tech & Talent)
Pg. 36

37. Guru Lounge Entry #20
Health Care
The Following Presentation is By: Alyson Phillips
Columbia
Pages 38-51

38. © 2013 Research Director, Inc.
Alyson Phillips Marketing Consultant (C) 803-556-0042 (O) 803-227-4595 aphillips@LLColumbia.com
L&L Broadcasting 1900 Pineview Road Columbia, SC (Main) 803-695-8600 (Fax) 803-695-8605
WWDM The Big DM 101.3
www.TheBigDM.com
WHXT Hot 103.9
www.Hot103.9FM.com
WMFX FOX 102
www.Fox102.com
WARQ Rock 93.5
www.WARQ.com
Pg. 38

39. © 2013 Research Director, Inc.
42% of Americans are unaware the
Affordable Care Act is the law.
Source: April 2013 Survey conducted by Kaiser
Pg.39

40. © 2013 Research Director, Inc.
Where & Who are the
Uninsured in South Carolina?
Source: Enroll America.org 2013
HHS.gov/Healthcare 2013
• 18% Over 725,000 people
• 36% African American
• 54% White
• 54% Male
• 37% 19-34 years of age
• 69% Full time worker in family
Pg. 40

41. © 2013 Research Director, Inc.
L&L Broadcasting
Cluster Overview
Pg. 41

42. © 2013 Research Director, Inc.
Age and Gender Composition
Data © 2013 Arbitron Inc., Spring 2013
Pg. 42

43. © 2013 Research Director, Inc.
Age Composition by Station
Each station reaches a unique audience!
L & L Broadcasting combined reaches all important demographic age cells.
12-17 18-24 25-34 35-44 45-54 55-64 65+
WWDM
The Big DM 101.3
7/3% 11.1% 18.2% 19.3% 19.7% 9.7% 5.3%
WHXT
Hot 103.9
17.7% 21.6% 32.2% 15.0% 8.0% 4.5% 1.1%
WMFX-FM
FOX 102.3
8.1% 17.1% 6.3% 22.4% 27.7% 14.9% 3.4%
WARQ-FM
Rock 93.5
10.0% 25.4% 23.6% 17.4% 17.1% 3.7% 2.7%
Cume Age Composition
Data © 2013 Arbitron Inc., Spring 2013, Cume Persons 12+
Pg. 43

44. © 2013 Research Director, Inc.
Station Profiles
Each station reaches a unique audience!
L & L Broadcasting combined reaches all of the important groups.
Format Median Age % Male % Female
HHI
<$50K
1+
Children
Urban Adult
Contemporary
42 44.9% 55.1% 54.4% 40.6%
Hip Hop R&B 29 46.2% 53.8% 63.5% 50.2%
Classic Rock 44 67.2% 32.8% 48.6% 31.7%
New Rock 31 51.4% 48.6% 51.3% 38.3%
Data © 2013 Arbitron Inc., Spring 2013, Cume Persons 12+
Pg. 44

45. © 2013 Research Director, Inc.
L&L Broadcasting reaches adults that may benefit from the Affordable Healthcare Act!
Source: Scarborough Columbia S.C. Spring 2013 Mid-Tier, Monday-Sunday 6AM-12MID
Metro/DMA
WWDM-FM’s/The BIG DM 101.3 Adult 18+ Audience:
• 24% are employed part-time or un-employed
• 65% have an annual household income of less than $50,000
• Ethnicity
• 5% White/Caucasian
• 92% Black/African American
• 3% Other ethnic backgrounds
• 28.9 % do not have health insurance:
• Over one-quarter
• Represents 49,058 listeners
WHXT-FM’s/HOT 103.9 Adult 18+ Audience:
• 30% are employed part-time or un-employed
• 67% have an annual household income of less than $50,000
•
• Ethnicity
• 13% White/Caucasian
• 86% Black/African American
• 2% Other ethnic backgrounds
• 34.7% do not have health insurance:
• More than one-third
• Represents 32,552 listeners
WMFX-FM’s/FOX 102 Adult 18+ Audience:
• 21% are employed part-time or un-employed
• 52% have an annual household income of less than $50,000
• Ethnicity
• 92% White/Caucasian
• 8% Black/African American
• 7% Other ethnic backgrounds
• 17.3% do not have health insurance:
• 1 in 5 listeners
• Represents 6,170 listeners
WARQ-FM’s/ROCK 93.5 Adult 18+ Audience:
• 22% are employed part-time or un-employed
• 51% have an annual household income of less than $50,000
• Ethnicity
• 95% White/Caucasian
• 3% Black/African American
• 2% Other ethnic backgrounds
• 18.4% do not have health Insurance
• 1 out of 5 listeners
• Represents 8,192 listeners
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50. © 2013 Research Director, Inc.
Radio Can Deliver Your Message
• Commercials :15/:30/:60
• Program Sponsorships
• Live Remote Broadcast – Roadshows
• Specialty Events (HealthCare Fair)
• Social Media
• Digital
• Live and Local DJs
L&L Broadcasting (The Big DM 101.3, Hot 103.9, Fox 102, Rock 93.5)
Reaches 282,400, Adults 18+ weekly between 6a-12m
L& L Broadcasting 1900 Pineview Road ~ Alyson Phillips ~ 803-556-0042~aphillips@LLColumbia.com
Pg. 50

51. © 2013 Research Director, Inc.
Thank you!
Alyson Phillips
Marketing Consultant
The Big DM 101.3, Hot 103.9, Fox 102.3, Rock 93.5
aphillips@LLColumbia.com
803-556-0042
L& L Broadcasting 1900 Pineview Road ~ Alyson Phillips ~ 803-556-0042~aphillips@LLColumbia.com
Pg. 51