The document outlines plans for BlackbergTV, an online media company targeting an urban audience. It discusses the company's mission to provide diverse and shareable online content in areas like political commentary, entertainment trends, and human interest stories. It provides details on the founders and leadership team, and highlights growing viewership numbers. It also analyzes the competitive landscape and target 18-49 age demographic. The document concludes with next steps around advertising, funding, expanding coverage areas, hiring needs, and long-term television studio plans. It identifies monetization strategies like direct ad sales, Google Adsense, affiliate advertising, and branded partnerships.

1. BlackbergTV.com
Prepared by: Jean Nicolas, Aaron Malloy & Randy Robinson Jr.

2. Agenda
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BlackbergTV
Mission & Vision
BlackbergTV Highlights
Competitive Landscape
Market Analysis
Monetization Strategy
Next Steps

3. BlackbergTV Team Members
Randy Robinson Jr - CEO & Co Founder
Graduate School: MBA Marshall School of Business at USC
Undergraduate: B.S. University of California, Berkeley; Haas School of Business
Aaron Malloy - COO & Co Founder
Graduate School: MBA Marshall School of Business at USC
Undergraduate: B.A. University of California, Berkeley, Economics
Jean Nicolas - VP of Business Development & Co Founder
Graduate School: MPP/Communications Sol Price School of Public Policy at USC
Undergraduate: B.S. University of Tampa; Criminology

4. Mission & Vision
BBTV seeks to provide a diverse urban audience with share-worthy online
content. We focus on five core areas:
●Political Commentary & Satire
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AJA Brown (10,000+ views in 2 days)
●Trends in Media & Entertainment
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Musicians boycott Florida (10,000 + views)
●Human Interest Stories
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Displaced Gece Community
●Business & Entrepreneurship
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Humble Black Billionaires (

5. BlackbergTV Highlights
Visitors & Viewership (December 2012 - Present)
●Range: 2,000 - 158,500 monthly visits
●Peak: 158,521 visits (July 2013)
●Average 45,000 visits per month (Q3 2013)
Broad Geographic Reach &
Local Influence
●Over 50 Countries
●12% in California
Affiliate Websites (partner websites to share traffic)
●BlackGreekPride.com

6. Competitive Landscape
Thought Provoking /
Intellectual
General
Advertising Opportunities
Urban
Shock & Gossip

7. Market Analysis - Target Audience
Demographic Profile
●Age 18-49
●Ethnicity: Primarily African American/ African Diaspora Audience
●Gender mix: 50% male and 50% female
●Geography: Global
●Education: Some college to graduate degree
●Income: $50,000+

8. Market Analysis - Millennials

9. Next Steps
Blackbergtv Discussion Items:
1.) Advertising
2.) Private Funding
3.) Local Los Angeles Political Coverage
4.) Human resources
5.) Television/studio - five year projection

10. Appendix

11. Questions and Answers

12. Monetization Strategy
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Direct Ad Sales
Google Adsense
Affiliate Advertising (Amazon)
Branded partnerships
Paid Posts