5 th International Conference on APPLICATION of INFORMATION and COMMUNICATION TECHNOLOGIES (12-14 October 2011)

1. Digital Rights
Management
in Turkish Online
Music Sector
Assistant Prof. Dr. Osman Köroğlu
Prof. Dr. Özhan Tıngoy

2. AGENDA
 INTRODUCTION (slide 1)
 DRM IN THE WORLD (5)
 DRM IN TURKISH ONLINE MUSIC SECTOR (7)
 SOME TURKISH WEBSITES THAT USE DRM
FOR MUSIC SELLING (9)
 CONCLUSION (slide 18)

3. INTRODUCTION
 Digital rights management (DRM): Media
access control technologies.
 It is for:
 Hardware manufacturers,
 publishers,
 copyright holders
 individuals
 to limit the use of digital content and devices.

4. INTRODUCTION

DRM ≠ Serials, key files, passwords.
 Sony, Amazon, Apple, Microsoft, AOL, BBC.
 DRM prevents access, copying or
conversion to other formats.
 Technological & legal infrastructures and
business models are important.

5. DRM IN THE WORLD
 Illegal sharing and distribution of digital
music products in online media, caused
the establishment of inter-institutional
cooperation for DRM.
 Turkey: music producers work together
with the trade associations and
technology companies.

6. DRM IN THE WORLD
 Common business models:
 À la carte: Users may choose the type of
music or artists and purchase the products
they want.
 Subscription: Daily, weekly, monthly
subscription is provided for users.
 Ad Supported and Social Network Business
Models: Promotion of music.

7. DRM IN
TURKISH ONLINE MUSIC SECTOR
 Music Performers: composers, songwriters,
arrengers.
 MESAM (Musical Work Owners’ Society of
Turkey),
 MSG (Musical Work Owners Group),
 MUYORBIR (Music Performers Union)

8. DRM IN
TURKISH ONLINE MUSIC SECTOR
 Music Producers: A person or institution.
 MUYAP (Turkish Phonographic Industry Society) has a
digital music platform project.
 Manufacturers: R&D, graphic designers, DVD/CD/tape
printing facilities.
 Distributors: 1. Wholesale 2. Digital (via MUYAP).
 Music Consumers: Prosumers.
 Media.

9. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 PowerClub: (January 2006-August 2010),
Powerclub.com.tr
 1.5 million registered users,
 WMA-formatted songs,
 a virtual currency named PowerPara.

10. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Kavun: Kavun.mynet.com
 5 million registered users,
 Once: membership to listen to unlimited
music
 Now: unlimited music for everyone
without membership.

11. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Sen Dinle: (2008-2009) Sendinle.com
 To create your own radio, listen and
share.
 Free of charge at first
 Business model: Subscription and
advertising

12. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 TTnet Muzik: TTnetmuzik.com.tr
 TTnet is an internet service provider,
 TTNet ADSL users may subscribe,
 Promotions to its ADSL subscribers.

13. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Muzik.Net (2009-2011)
 Subscription based service
 Share music lists, edit their profiles, listen or
download music.

14. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Mplay: Mplay.com.tr
 Offers users a Karaoke platform as a first
service of its kind it Turkey.

15. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 MTV Turkey: mtv.com.tr
 Part of international MTV group,
 Subscription based service,

16. SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Alternative online or mobile legal digital music venues in Turkey:
 Avea,
 Turkcell,
 Vodafone,
 Coke’N Music,
 Muzik icin Efes,
 Ovi Music,
 Ovi Music Unlimited,
 YouTube.

17. CONCLUSION
 In Turkish online music sector, performers and record
producers are most effective groups.
 Personalized product delivery via obtaining consumers’
personal information is not observed.
 Online music consumers are turning to illegal content.
 Legal music business models focused on letting users listen
freely, generating revenue from advertising and
sponsorship.

18. THANK YOU FOR LISTENING.
ANY QUESTIONS?
?