2. What is it?
ASA is the UK’s independent regulator of
advertising across all media sectors. They
make sure that all advertising content that is
put out on TV and Streaming services is
appropriate.
The ASA is a non-statutory organisation and so
cannot interpret or enforce legislation.
However, its advertising code broadly reflects
legislation in many instances. The ASA is not
funded by the British Government but by the
advertising industry.
3. Legal Powers
The advertising codes and the ASA rulings have universal coverage across the
advertising industry.
ASA’s most serious punishment is bad publicity. Companies don’t want this
If advertisers keep breaking the Advertising codes they can be referred onto other
bodies for further actions. (OFCOM)
If advertisers break the Advertising codes they are disqualified from industry
awards. They will be less likely to be showcased to the public
4. What Media are they in charge of?
ASA are in charge of advertising across all media sectors. They deal with the complaints
to do with adverts and broadcasting. These include:
Press ads
Radio and TV ads (including teleshopping presentations)
Ads on the internet, smartphones and tablets
Ad claims on companies’ own websites
Commercial e-mail and text messages
Posters/billboards
Leaflets and brochures
Ads at the cinema
5. How do they impact on the production of a
media product?
7. What is it?
They pay royalties to artists when their
work is performed, broadcast, streamed,
downloaded, reproduced, played in
public or used in film and TV.
8. Legal Powers
The PRS license the use of their members music by doing this it helps you legally
play and listen to music in different environments and potentially releasing music too!
9. What Media are they in charge of and
How do they impact on the production of a
media product?
They are in charge of Licensing and sorting their members music whilst protecting the
music of the future. They give their members royalty payments.
When they licence the music, films, trailer, games, apps, CD’s, DVD’s and online
productions they have many libraries and catalogues such as:
411 music group
9 lives music
Absolute music library
ALIBI Music Library Ltd
Alt Life Music
11. What is it?
It is an international community that
develops open standards to ensure the
long term growth of the Web
12. Legal Powers
W3C offers several licences depending on the nature of the material and whether
copied works are permitted.
13. What media are they in charge of and
How do they impact on the production of a
media product?
They develop web standards.
The W3C influences on media technologies on the web including:
Broadcasters
Cable, telcom and multiple service operators
Browser and software vendors etc.
The W3C is shaping the media and entertainment industry through the wed and the
creations the W3C encounters.
Editor's Notes
Done by Abigail
ASA is the UK’s independent regulator of advertising across all media sectors. They make sure that all advertising content that is put out on TV and Streaming services is appropriate.
The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its advertising code broadly reflects legislation in many instances. The ASA is not funded by the British Government but by the advertising industry.
Done by Abigail
One of the most persuasive sanctions is bad publicity – an advertiser’s reputation can be badly damaged if they are seen to be ignoring the rules designed to protect consumers.
If advertisers and broadcasters regularly break the advertising codes and don’t work with ASA, they can refer them to other bodies for the further action, Bodies such as Ofcom Additionally, any advertisements that break the Code are disqualified from industry awards, denying advertisers and the agencies that created the ads the opportunity to showcase their work.
Done by Abigail
ASA are in charge of advertising across all media sectors. They deal with the complaints to do with adverts and broadcasting. These include:
Press ads
Radio and TV ads (including teleshopping presentations)
Ads on the internet, smartphones and tablets
Ad claims on companies’ own websites
Commercial e-mail and text messages
Posters/billboards
Leaflets and brochures
Ads at the cinema
Done by Abigail
The Strategy contains 6 elements:
People: They put people first, which means everyone not just people who complain to them. They are open to suggestions of how to improve and are always taking this into consideration
Online: They will improve regulation of online advertising. They continue to focus on misleading content and inappropriate targeting,
Effectiveness: They deliver high quality, proactive regulatory projects on ads that cause the most harm to people. They look to simplify their regulations wherever possible
Buy-in: They will seek greater buy-in from online-only advertisers, retailers, brands and the social influencer community, by highlighting the benefits of their regulation and being open to regulating differently.
Enforcement: They improve how they proactively identify and remove irresponsible ads
Independence: They will continue to regulate without fear or favour. They continue to demonstrate the effectiveness of the regulation - including in response to challenges to TV and online ad regulation - through actions and communication, and they will be open-minded to change that strengthens the ASA system.
Done by Abigail
This advert is from McDonalds.
McDonald’s had to pull this UK TV ad after it was accused of using child bereavement to sell fish burgers after it got complaints from grief support groups.
The ASA ruled: "Complainants objected that this TV ad featuring a young boy asking his mother what he had in common with his deceased father was inappropriate and insensitive because it used bereavement and grief to sell fast food. Some complainants referenced the proximity of the ad being aired around Father’s Day.
Soon after this, McDonald’s removed this and no further investigation was carried out
Done by Abigail
What is it? They pay royalties to artists when their work is performed, broadcast, streamed, downloaded, reproduced, played in public or used in film and TV.
Done by Ariela and Nathan
The PRS license the use of their members music by doing this it helps you legally play and listen to music in different environments and potentially releasing music too!
Done by Abigail, Ariela, Aaron, Nathan and Sonny
They are in charge of Licensing and sorting their members music whilst protecting the music of the future. They give their members royalty payments.
When they licence the music, films, trailer, games, apps, CD’s, DVD’s and online productions they have many libraries and catalogues such as:
411 music group
9 lives music
Absolute music library
ALIBI Music Library Ltd
Alt Life Music
Done by Abigail
Eye of the Storm is a new country musical with original songs by Grammy Award Winner Amy Wadge and written by Artistic Director Geinor Styles.
With a strong educational and social message at it’s heart, the piece addresses topics such as mental health and life as a young carer to wider issues about the environment and renewable energy.
After the success of this award winning production seen by 5000 people in Swansea in the Autumn of 2017, Theatr na nÓg have partnered with Swansea Grand Theatre to produce a UK tour.
With the support of the PRS Foundation Beyond Borders fund, Eye of The Storm is set to perform at Birmingham Hippodrome, Swansea Grand Theatre, Sheffield Theatres, Festival Theatre Edinburgh, Leicester Curve and Venue Cymru this year.
Done by Abigail
What is it? It is an international community that develops open standards to ensure the long term growth of the Web
Done by Aaron
W3C offers several licences depending on the nature of the material and whether copied works are permitted.
Done by Ariela, Nathan, Sonny, Aaron
They develop web standards.
The W3C influences on media technologies on the web including:
Broadcasters
Cable, telcom and multiple service operators
Browser and software vendors etc.
The W3C is shaping the media and entertainment industry through the wed and the creations the W3C encounters.
