Music changes

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Music changes

  1. 1. HOWTECHNOLOGYIS CHANGING THE MUSIC INDUSTRY?<br />
  2. 2. Introduction<br />
  3. 3.
  4. 4. Plan<br />Introduction<br />Music industry in recent years- what has changed?<br />The issue of piracy<br />Possible ways of distributing music and importance<br />Improving technology <br />Who benefits the most?<br />Conclusion<br />Q & A<br />
  5. 5. What has changed in music industry in recent years?<br />People are listening more rock and jazz music<br />People are buying much less music in stores<br />Consumer profile<br />
  6. 6. What has changed in music industry in recent years?<br />Business profile<br />Revenue in music industry in mln USD<br />
  7. 7. What has changed in music industry in recent years?<br />Internet<br />1 463 million users<br />21.9% of global population<br />
  8. 8. What has changed in music industry in recent years?<br /><ul><li>Mobile phone development
  9. 9. MP3</li></li></ul><li>What has changed in music industry in recent years?<br />Music store<br />Compact Disc<br />MP3 Player<br />PC<br />MP3<br />CD<br />On-Line<br />Mobile phone<br />New business model<br />
  10. 10. What has changed in music industry in recent years?<br />Distribution<br />
  11. 11. What has changed in music industry in recent years?<br />Consumers new way of thinking:<br />They want to listen to music in any place at any time<br />“music for free mentality”<br />
  12. 12. What has changed in music industry in recent years?<br />„Music on the go”<br />
  13. 13. What has changed in music industry in recent years?<br />Digital music market<br />
  14. 14. What has changed in music industry in recent years?<br />Digital music market<br />
  15. 15. The Piracy issue<br />Définition of Piraya: indicates the activity that consists in making non-authorized copies of protected material equipments, and to distribute them<br />A proportion from 5 to 7% of world trade is based on piracy <br />It represents 200 to 300 billion euro of commercial damage)<br />In 2005, more than one third of CD's sold around the world were a pirated product.<br />
  16. 16. Definition of Copyright:<br />Copyright is a form of intellectual property which gives the creator the exclusive right to control its distribution <br />Thanks to the evolution of technology we can find a variety of programs :<br />Peer to peer: it uses a diverse connectivity between participants in a network and the cumulative bandwidth of all network participants<br />
  17. 17. Evolution of P2P and File sharing:<br />First application of P2P: Napster in June 1999<br />New applications: Kazaa, Grokster, iMesh, Morpheus, e-Donkey<br />File sharing: which refers to the providing and receiving of digital files over a network, has also grown in popularity with the proliferation of high-speed internet connections, and the relatively small file size and high-quality MP3 audio format.<br />
  18. 18. How are multinationals fighting piracy?<br />With the slogan: «Piraya Is a crime»<br />“Validly Technology” provides the solution that solves the piracy problem<br />How are the musicians?<br />A petition against the piracy<br />Participate in a big campaign<br />The creation of the featured artist’s coalitionCoalition <br />http://fr.youtube.com/watch?v=AjydSxL6dsc&feature=PlayList&p=3BC3BBD552619664&index=0<br />http://fr.youtube.com/watch?v=IbWyBBE8jnc&feature=PlayList&p=C8988EDF42694FB4&index=0<br />
  19. 19. Which technologies are enabling piracy and which technologies are limiting it?<br />CD-R piracy : its is the illegal copying of software using CD-R recording technology<br />LAN: it involves users who are connected via a local area network<br />Mobil Music: can be used to obtain free music, for example by means of Bluetooth transfers that enable files to be transferred from phone-to-phone.<br />Digital Stream Ripping <br />The speed of copy of the engravers<br />
  20. 20. We have some new technologies which allows to reduce and limit the rate of piracy :<br />SecureMetric Technology<br />Secure Dongle<br />Internet Service Providers (ISPs)<br />
  21. 21. A well-known case: China<br />One of the highest piracy level in the world.<br />85 per cent of the units sold in the market being pirate.<br />Piracy is driven by hundreds of websites offering streams , downloads or links to unauthorized song files.<br />
  22. 22. The priorities of government of China:<br />Take criminals actions against infringers , both for internet piracy and physical.<br />Allow foreign record companies access to the market<br />Another case: Indonesia<br />Music piracy is endemic in Indonesia with rates at nearly 90 per cent.<br />Anti- piracy activity=> In one day, 800 000 discs were seized.<br />
  23. 23. Music Distribution<br />
  24. 24. Possible Types (non digital)<br />Concerts<br />CD’s<br />Singles<br />Cassette<br />Vinyl<br />
  25. 25. Possible Types (non physical)<br />iTunes<br />Myspace<br />Web 2.0<br />P2P software<br />Internet Radio<br />
  26. 26.
  27. 27. Improving Technology<br />
  28. 28. Three Benefits For Music<br />Made more accessible<br />Has a further reach worldwide<br />Various ways of distribution<br />
  29. 29. Who Benefits?<br />Artists/Bands<br />Fans<br />Consumers<br />Industry<br />
  30. 30. Conclusion<br />Facts<br />Figures<br />Innovation<br />Co-operation<br />

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