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Jurgen Thysmans: Nokia Comes with Music

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Jurgen Thysmans: Nokia Comes with Music

  1. 1. Next Generation Music Bart de Bruijn Nokia Music Manager Jurgen Thysmans Communicatie Manager © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
  2. 2. Nokia is changing … © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials
  3. 3. … the way the world experiences music Nokia Music Stores in 21 Countries 13 Comes with Music Markets 20 Operator Partners for Comes With Music Over 2,000 Content Partners
  4. 4. Working together with more than 20 operator partners Attract new customers Retain existing customers Increase revenue/ARPU Powerful range of new music Devices
  5. 5. Unique proposition <ul><li>Choice of as many as 6 million songs in our extensive music catalog </li></ul><ul><li>Downloading unlimited music safely and legally </li></ul><ul><li>Keeping permanent ownership of all downloaded tracks </li></ul><ul><li>A stylish and integrated device that is always with you </li></ul><ul><li>Ease-of-use though tight integration between the device and service, and mobile and PC </li></ul>
  6. 6. <ul><li>Increased buzz for music services </li></ul><ul><li>More direct connection between artists and fans through mobile devices </li></ul><ul><li>Innovative ways to drive revenue </li></ul>Benefit for labels and artists
  7. 8. User behavior changes Average CWM customer downloads between 200-300 songs in first few weeks CWM customers download significantly more back catalogue vs. ala carte customers A la Carte customers download from average 3 genres, CWM customers from 7 on average On average 35% of downloads are local country specific music
  8. 9. Branded Artist Applications Noisettes Above & Beyond Bringing a 360 degree experience to the consumer
  9. 10. Nokia: bringing music everywhere
  10. 11. Thank You! © 2009 Nokia

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