It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns. Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore. But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy. Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part. To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social. When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.

1. STATS THAT WILL
CONVINCE YOU TO MAKE
SOCIAL ADVERTISING
A HUGE LINE ITEM
IN NEXT YEAR’S BUDGET14

2. 2
GlobalWebIndex, 2015

3. 3
Facebook users spend
almost 40 minutes on
the site each day.
Facebook, 2014

4. 4
Facebook users who log into the
site multiple times a day
Pew Research, 2015
45%

5. 5
Facebook and Instagram get
more than one out of every five
minutes spent on mobile.
Facebook, 2015

6. 6
Facebook and Instagram get
more than one out of every five
minutes spent on mobile.
Just two sites/apps taking up at
least 20% of our time on phones.

7. 7
Facebook and Instagram get
more than one out of every five
minutes spent on mobile.
Just two sites/apps taking up at
least 20% of our time on phones.
That’s bananas.

8. 8
Facebook CTRs are up 260% year-over-year.
Nanigans, 2015

9. 9
92% of mothers
who use social
media make
purchase
decisions based
on what they
see on it.
StudioD, 2015

10. 10
60% of moms access Facebook multiple times a day.
StudioD, 2015

11. 11
Within 4 years, mobile ad spend is projected to
represent 72% of total ad budgets.
eMarketer, 2015

12. 12
Within 4 years, mobile ad spend is projected to
represent 72% of total ad budgets.
(Sure, this stat argues for mobile ad spend, but the
lowest barrier to entry in getting in on mobile
impressions and performance is through social media
advertising.)

13. 13
Opera Mediaworks, 2015
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14. 14
Twitter, 2013

15. 15
Twitter saw a
2% lift in
sales from
those who
only saw a
paid tweet
and didn’t
even
respond or
click on it.

16. 16
Across all video ads, the CTR on
Facebook is up 57% over last quarter.
Kinetic Social, 2015

17. 17
Ahalogy, 2014
Daily users who have purchased online
or at a traditional retail store because of
something they saw on Pinterest
53%

18. 18
Three quarters of Pinterest users are more
interested in connecting with their favorite
brands than with celebrities or experts.
Ahalogy, 2014

19. info@orionckb.com
www.orionckb.com
19
Ready to make social advertising a
significant piece of your strategy?
We can help.