How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.