As marketers, we put enormous effort in order to navigate correctly brands in times of Crisis like COVID-19. But first, we need to understand how consumers react. What media are they consuming? Questions that need to be answered before we make a plan. [References] Nielsen: https://tcrn.ch/2x6bixh [References] AdWorld: https://bit.ly/34fOhnV [References] NY Times: https://nyti.ms/2JGZsfL [References] ΑΠΘ: https://bit.ly/3e1G0Ir [References] Skroutz: https://bit.ly/2wXRM6h [References] BCG: https://on.bcg.com/2RfeLk0 [References] AdWeek: https://bit.ly/2JKMX2R [References] Ierax Analytix: shorturl.at/mrVXZ