In today’s time, Seagate Technology holds 50% share in the Hard Drive market of India. Though the social media presence of the brand needed to be reactivated. There was a need to reconnect with the brand’s fans and increase overall engagement and reach. The Campaign’s core idea was to establish a connect with “Hard Drives storing people’s Precious Memories”. The participants were required to share a photo which they considered to be a “Precious Memory” and “Why”. At the end of it, the brand was successful in building an image as a keeper of memories.

12. Statistics of Seagate India on Facebook
Metrics Campaign Launch 27th July 2016 Campaign End3rd July 2016
Page Likes 27,743 28,101
Total Engaged Users 202 3,843
Rate of Engagement 13.97% 26.61%
Campaign Reach
- Organic
- Paid
- Viral
1,446
628
504
285
17,686
3,402
5,318
9,436
Campaign Impressions
- Organic
- Paid
- Viral
1,827
919
497
411
29,443
5,612
5,544
18,287