Slides from Andrew 'Optimisey's presentation as part of the SEMrush webinar on local SEO – showcasing tips, tools and advice on how to take your Google My Business listing from basic, to a lead-generating, revenue-driving machine.

1. Google My
Business
From basic...
to brilliant
lapetitebrique.com

2. @Optimisey The Collective@Optimisey @SEMrush
Who?
@optimisey
linkedin.com/company/optimisey
optimisey.com
optimisey.com/semrushgmb
ideas.lego.com

3. Google My
Business
The basics...
brickowl.com

4. @Optimisey @SEMrush
GMB basics
● Verified your listing
● Linked to your website*
● Added phone, office hours and a few photos.

5. @Optimisey @SEMrush
GMB basics
● Verified your listing
● Linked to your website*
● Added phone, office hours and a few photos.
* Did you check if it’s https?
Doh!

6. @Optimisey @SEMrush
GMB basics
● Verified your listing
● Linked to your website*
● Added phone, office hours
and a few photos.

7. Google My
Business
Brilliance
fortune.com

8. @Optimisey The Collective@Optimisey @SEMrush
Track EVERYTHING
● GMB ‘Insights’ is garbage
● Add UTM tracking to every
link
● Monitor GMB impact on
traffic, sales, leads & revenue.
lapetitebrique.com

9. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools

10. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools
● Claire Carlile’s guide to UTM
tracking
● Spreadsheet & link generator
● optimisey.com/utm

11. Use ALL THE THINGS

12. All the things:
Photos
● Add photos
● LOTS of photos
● Seasonal photos
● Videos too!

13. All the things:
Categories
● Primary category
● Secondary categories
● EXPERIMENT
● Different categories =
different features.

14. @Optimisey @SEMrush
GMB categories
● Bakery
thebrickpeople.com

15. @Optimisey @SEMrush
GMB categories
● Bakery
1. Wedding cake shop
2. Cake shop
3. Cupcake shop
4. Caterer
5. Wholesale bakery
6. Patisserie
7. Culinary school
8. Wedding bakery
thebrickpeople.com

16. @Optimisey @SEMrush
GMB categories
● Bakery
1. Wedding cake shop
2. Cake shop
3. Cupcake shop
4. Caterer
5. Wholesale bakery
6. Patisserie
7. Culinary school
8. Wedding bakery
thebrickpeople.com

17. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools
● Pleper (pleper.com)
● optimisey.com/pleper
● View all GMB categories
● Search & find related

18. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools
● GMB Spy
● optimisey.com/gmbspy
● View any listing’s
categories

19. @Optimisey The Collective@Optimisey @SEMrush
All the things:
Attributes
● Women/veteran-led
● Wheelchair accessible
● Free wifi
● Payment methods

20. @Optimisey The Collective@Optimisey @SEMrush
All the things:
Attributes

21. @Optimisey @SEMrush

22. @Optimisey @SEMrush

23. All the things:
Extras
● Short-name
g.page/optimisey
● GMB Messaging
● Q&A
● GMB Posts

24. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools
● TwoOctobers’ Postamatic
● optimisey.com/gmbposts
● Schedule GMB Posts

25. Spam Fighting
● The Dark Side:
Rule-breakers
pushing you down
the rankings
● How to stop them?

26. @Optimisey The Collective@Optimisey @SEMrush
Spam
Fighting
● Could be 2nd
● Actually 8th! @YanGilbertSEO

27. @Optimisey The Collective@Optimisey @SEMrush
Spam
Fighting
● Keyword stuffing
business name
@DarrenShaw_

28. @Optimisey The Collective@Optimisey @SEMrush
Spam
Fighting
● Lead gen and just…
SPAM
@dirtycochina

29. @Optimisey The Collective@Optimisey @SEMrush
Spam
Fighting
● Multiple fake locations
@JasonTaylorNOTW

30. @Optimisey The Collective@Optimisey @SEMrush
Spam
Fighting
● Taking over legitimate
or old locations
@JoyanneHawkins

31. @Optimisey The Collective@Optimisey @SEMrush
Pro Tip: Tools
1. Suggest an edit
2. Redressal form
3. GMB Support forums
& Product Experts
Tips:
● Keep a list/spreadsheet
● Use a separate account
● reviewfraud.org

32. @Optimisey The Collective@Optimisey @SEMrush
Spam Fighting – things to look for
● Name spam
● Virtual office
● Shared office
● Post box
address
● Correct location?
● Fake reviews
● Reviews by staff
● Verify it exists
● Duplicate listings
● Incentivised
reviews
● Check Google
Streetview
● Signage

33. @Optimisey The Collective@Optimisey @SEMrush
Go build & be
GMBrilliant
techradar.com