Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ppc Bully 2.1 Suite

548 views

Published on

http://www.ppcbully2plus.com PPC Bully Uncovers Your Competitors' Winning Combinations of Keywords, Ads, Merchants and Landing Pages, so You can Dominate the PPC Playground.

Published in: Business, Technology, Design
  • It's good that students are already participating in anti-bully campaigns but you know not everyone can raise their issues about bullying or cyberbullying. I am a parent and I'm worried and I don't want that any kid will experience this again. As a way of helping everyone especially the parents, who find it quite hard to manage time, I found this great application which featured a safety app which gets me connected to a Safety Network or escalate my call to the nearest 911 when needed, it has other cool features that are helpful for your kids with just a press of a Panic Button. Check it here:http://safekidzone.com/eMail/RelentlessProtection/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Ppc Bully 2.1 Suite

  1. 1. PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com
  2. 2. Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com
  3. 3. What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com
  4. 4. What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com
  5. 5. Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com
  6. 6. Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com
  7. 7. The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com
  8. 8. What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com
  9. 9. Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  10. 10. Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com
  11. 11. Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com
  12. 12. What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com
  13. 13. Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com
  14. 14. Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com
  15. 15. Asian Food ● Japanese recipes ● Korean recipes ● Chinese recipes <ul><li>Dim Sum recipe </li></ul><ul><li>Kong Pao recipe </li></ul>- Chinese noodles recipe - Fried rice recipe - ... http://www.PPCBully2Plus.com
  16. 16. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com
  17. 17. What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com
  18. 18. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com
  19. 19. Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com
  20. 20. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com
  21. 21. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com
  22. 22. Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com
  23. 23. Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com
  24. 24. Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “ Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com
  25. 25. Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com
  26. 26. Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com
  27. 27. Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com
  28. 28. 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com
  29. 29. Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com
  30. 30. Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com
  31. 31. List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com
  32. 32. List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com
  33. 33. Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “ Weight Loss” niche as an example... http://www.PPCBully2Plus.com
  34. 34. Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com
  35. 35. What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now

×