The document discusses how blogging has affected journalism based on interviews with 200 journalists from 30 countries. Key findings include: 1) Blogging has become mainstream, with 85% of UK and 70% of US news organizations having blogs. 2) Blogging has changed how journalists do research, produce news, and engage with audiences in a less formal style that emphasizes speed, brevity, and ongoing updates. 3) Journalists say blogging has "enormously" or "completely" changed their relationship with readers, making them more personal and accountable.