What Do Editors Expect

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Linda Austin, executive director of the Donald W. Reynolds National Center for Business Journalism, presents "What Do Editors Expect." For more information about Linda Austin or the Reynolds Center, please visit businessjournalism.org.

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  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • What Do Editors Expect

    1. 1. What Do Editors Expect?
    2. 2. Large photo/artwork caption
    3. 3. <ul><li>Executive Director, Donald W. Reynolds National Center for Business Journalism </li></ul><ul><li>Editor, Lexington (Ky.) Herald-Leader </li></ul><ul><li>Executive Editor , The News-Sentinel, Fort Wayne, Ind. </li></ul><ul><li>Managing Editor , News & Rec ord, Greensboro, N.C. </li></ul><ul><li>Business Editor , The Philadelphia Inquirer </li></ul>Austin Linda mug
    4. 4. <ul><li>Experience </li></ul><ul><li>Technical skills </li></ul><ul><li>Soft skills </li></ul><ul><li>Personal brand </li></ul>From Clark Kent to…
    5. 5. <ul><li>Resume </li></ul><ul><li>Cover letter </li></ul><ul><li>Work samples </li></ul><ul><li>Networking </li></ul><ul><li>Interview </li></ul>And then, how do you get the job?
    6. 6. <ul><li>Internships </li></ul><ul><li>JobsPage.com </li></ul><ul><li>ChipsQuinn.org </li></ul><ul><li>Newsfund.org </li></ul><ul><li>Campus media </li></ul>Experience
    7. 7. <ul><li>Report/edit </li></ul><ul><li>Write </li></ul><ul><li>Multimedia skills </li></ul><ul><li>Foreign language and multicultural skills </li></ul><ul><li>Social media skills </li></ul><ul><li>Computer-assisted reporting </li></ul><ul><li>Search-engine optimization </li></ul>Technical skills
    8. 8. <ul><li>Initiative </li></ul><ul><li>Judgment </li></ul><ul><li>Teamwork </li></ul><ul><li>Curiosity </li></ul><ul><li>Willingness + ability to learn </li></ul><ul><li>Enthusiasm </li></ul>Soft skills
    9. 9. <ul><li>Identifiable </li></ul><ul><li>Specific promise of value </li></ul><ul><li>Consistent </li></ul>Brand
    10. 10. <ul><li>Copious Notes blog </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Personal Web site </li></ul>Personal brand: Rich Copley
    11. 11. Personal brand Personal brand: www.richcopley.com
    12. 12. Personal brand http://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/ <ul><li>www.knowem.com </li></ul><ul><li>Samples of your best work should be linked. </li></ul><ul><li>Your real work experience should be easy to find and scan quickly. </li></ul>
    13. 13. Personal brand Personal brand: www.laurenmichell.com
    14. 14. A mentor can be your editor, your editor’s editor or a non-supervisor who shows interest. Breaking In
    15. 15. “ No one-trick ponies need apply!&quot; Julie Engebrecht , Content Director, Cincinnati Enquirer
    16. 16. <ul><li>Resume </li></ul><ul><li>Cover letter </li></ul><ul><li>Work samples </li></ul><ul><li>Networking </li></ul><ul><li>Interview </li></ul>And then, how do you get the job?
    17. 17. <ul><li>Name, address, phone, e-mail (not FoxyLady42@...) </li></ul><ul><li>Objective – if not apparent </li></ul><ul><li>Lead with most impressive – education or experience </li></ul><ul><li>Go beyond job titles – count </li></ul><ul><li>One page – no errors </li></ul>Resumes – who, what, when, where?
    18. 19. <ul><li>Regard it as a </li></ul><ul><li>marketing brochure </li></ul><ul><li>Do not repeat what’s </li></ul><ul><li>in the resume </li></ul><ul><li>Sell yourself </li></ul>Cover letter – the why
    19. 20. <ul><li>I am a junior at Smarty Pants U, majoring in journalism… </li></ul><ul><li>Bland </li></ul>Pick a cover-letter lede – Breaking In
    20. 21. 2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper. Wordy Pick a cover-letter lede – Breaking In
    21. 22. 3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to ask Tell a story Pick a cover-letter lede – Breaking In
    22. 23. 4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull. Experience Pick a cover-letter lede – Breaking In
    23. 24. 4. As editor of my campus newspaper, I hold the record for… Experience Pick a cover-letter lede – Breaking In
    24. 25. 5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job. Direct approach Pick a cover-letter lede – Breaking In
    25. 26. 6. It’s been said you’re only as good as your last story. Let me tell you what that was for me. Twist Pick a cover-letter lede – Breaking In
    26. 27. 7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed. Confident Pick a cover-letter lede – Breaking In
    27. 28. 8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab. Autobiographical, interesting Pick a cover-letter lede – Breaking In
    28. 29. 8. I’ve been preparing for this job since I became a journalist – in the second grade. Autobiographical, interesting Pick a cover-letter lede – Breaking In
    29. 30. <ul><li>No more than 10 </li></ul><ul><li>Show a range </li></ul><ul><li>Online versions okay </li></ul><ul><li>Do not shrink the </li></ul><ul><li>type </li></ul>Work samples – the how
    30. 31. Networking http://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
    31. 32. <ul><li>Research the media outlet. </li></ul><ul><li>Background your interviewer. </li></ul><ul><li>3 STARs: S ituation, T ask, A ction, R esult </li></ul><ul><li>Have some questions. </li></ul><ul><li>Thank you notes – one last marketing chance </li></ul>Interview
    32. 33. ? [email_address] http://slidesha.re/whatdoeditorsexpect

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