Portfolio and Personal Branding project.

1. PERSONAL BRAND EXPLORATION
Stacy Hardwick
Project & Portfolio I: Week 1
June 1, 2023

2. Stacy is a firm believer that a catastrophe is an opportunity for
expansion. Anything that defines you, become religious to it.
Coming from a place lacking avenues, I created my own.
Overcoming obstacles such as mental health issues, among
other obstacles, not stopping is the current state of being.
Continuing to learn, sharpening the skills set, and maintaining
health is wealth. Knowing the difference between opportunity
and chance is a virtue. Making mistakes build accountability
and makes one credible. My main strength is recognizing that
my vulnerability is knowing that I lack knowledge in many areas
of my field. Because, I am ecstatic about philanthropy and
entrepreneurship continuing to seek my own path vicariously is
the plan.
IDENTITY
Stacy

3. PROFESSION
Potential Job Titles:
• Marketing Research Analysts
• Statistician
• Marketing Strategists
BRAND ARCHETYPE -The Hero
Brand Archetype embodies strength, skill,
and mental fortitude. The Hero seeks
continual self-improvement. (Putnam,
2023) When a diamond comes to mine, it
is polished until it shines. What ever you
bring to our table we are committed to
tapping in on the talent and innovating it.
MARKETING SPECIALISTS for MUSIC/SPORTS/MEDIA

4. Director of Marketing/Marketing Management
TARGET AUDIENCE
Doyin Adeleke
Outreach Plan:
• Apply for internship.
• LinkedIn is the professional route to communication.
• There will be a follow up upon completion of portfolio.
PROFILE
PICTURE
Marketing Specialists at
Miami Dolphins
Ashley Slater
Outreach Plan:
• Apply for internship.
• LinkedIn is the professional route to communication.
• There will be a follow up upon completion of portfolio.
PROFILE
PICTURE Marketing Director at UMG
Universal Music Group
Xiaowan (Chloe) RU
Outreach Plan:
• Connect with on LinkedIn.
• LinkedIn is the professional route to communication.
• There will be a follow up upon completion of portfolio.
PROFILE
PICTURE
Data Analysts at New York
Posts

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Relocation is vital.
‣Graduating in summer 2023 will make
relocation obtainable.
Mid Term: (2023)
• Internship or Employment.
‣Finishing my portfolio and website and
updating my resume should open up some
opportunities.
Long Term: (2024-25)
• Seeking Masters or Doctorate.
‣STAY DISCIPLINED. CREATE MORE
CONTENT.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HTML/CSS
SOFT
HARD
Novice / Adept / Expert
Marketing/Data Analysis Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Accountability Novice / Adept / Expert
Digital Audio Workstations (DAWs)
SOFT
HARD
Novice / Adept / Expert
Microsoft and Applications Novice / Adept / Expert
Music Production Novice / Adept / Expert
Video-graphing Novice / Adept / Expert

7. I help artist(s) get their vision out.
PROMISE

8. CREDENTIALS
Work Experience:
• Self Employed, artist, producer, content
creator
Education:
• MARKETING, Full Sail University
• Marketing, B.S., Full Sail University (2023)
LEADERSHIP ROLES:
• Co-found “Blessed Up Productions”,
doing business as Have A Real Dream
Records”, seeking to incorporate
• H. A. R. D. Sports, and H.A.R.D.
Marketing Group. H A R D

9. COMPETITION
Grayson Gilliam
Industry Experience:
• Rheem Air Division
Education:
• University of Southern Mississippi
Leadership Experience:
Safe Serve Certification
Skills and Proficiencies:
• N/A - 0 endorsements
• N/A- 0 endorsements
• N/A- 0 endorsements
STACY HARDWICK
Overall Online Presence:
• 160 connections, customized image banner., N/A,
Some relevance, active on other social media?,
LinkedIn URL customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• Small Business Owner
Education:
• Full Sail University, Marketing, B.S., 2023
Leadership Experience:
• Founded blessed up productions, LLC/ Have A Real
Dream records (HARD)
Skills and Proficiencies:
• Data Analytics- 0 endorsements
• Research - 0 endorsements
• Writing- 0 endorsements
Overall Online Presence:
• 334 connections, banner image is not customized,
professionalism of headshot is somewhat, fairly detailed
profile, no published articles, active on other social
media, LinkedIn URL customized.
• Grade: Average, 60 out of 100
No
photo

10. COMPETITION
Julie Turner
Noteworthy Experience:
• Public Relations Communications intern
• Digital Marketing Specialists
Stacy Hardwick
HEADSHOT HEADSHOT
Industry Experience:
• Senior Digital Marketing Specialists at
iHeart Radio
Education:
• University of Central Florida
Skills and Proficiencies:
• Writing - 1 endorsements
• Attention to Detail - 1 endorsements
• Social Media Marketing - 1 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professionalism of headshot is good, detailed oriented
profile, no published articles, active on other social
media?, LinkedIn URL customized.
• Grade: Superior., 95 out of 100
Industry Experience:
• Small Business Owner
Education:
• Full Sail University, Marketing, B.S., 2023
Leadership Experience:
• Founded blessed up productions, LLC/ Have A Real
Dream records (HARD)
Skills and Proficiencies:
• Music Production - 3 endorsements
• Business - 5 endorsements
• Social Media Marketing - 4 endorsements
Overall Online Presence:
• 334 connections, banner image is not customized,
professionalism of headshot is somewhat, fairly detailed
profile, no published articles, active on other social
media, LinkedIn URL customized.
• Grade: Average, 60 out of 100

11. BRAND POSITION
For nomads who trust in the village, I provide
common art, music, or mentoring THAT
DIFFERENTIATES FROM WHAT SOCIETY IS
SELLING US. Because life is a canvas and
everyone uses a different tool to paint.
“HERO!”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ASCAP Experience 2023
‣ June 21, 2023 | Los Angeles
• MUSIC MONTH
‣ June 7 2023 | NEW YORK/Virtual
• Graduation 2023
‣ June 29 & 30 | Winter Park, Florida
Digital Marketing
• Primary Content: We create content such as music, videos,
and podcasts. Utilizing sites such as Soundcloud,
reverberation, and audiomack to mention a few.
• Primary Tools: Tunecore and UnitedMasters are tools we
utilize for official releases. Fiverr is the goto for freelancing as
a Marketing Consultant, or Marketing Specialists.
• Website: In the beginning, I will use my portfolio as a resume.
I want to apply some more insight in a innovative way.
Stacy

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am not sure that I will seek out a mentor, I applaud my instructors at
Full Sail University. Application of what I have learned should be
implemented before I seek a mentor. I am currently seeking a
sponsorship, internship, a brand ambassador position which should lead
to a partnership with hard work.
Formal Education
• Marketing, B.S., Full Sail University
(2023)
Technical Skills
• CPR/AED - National CPR Foundation, June, 2022
• First Aid - National CPR Foundation, July, 2022
• Bloodborne Pathogens - National CPR Foundation,
September, 2022
Soft Skills
• Job Seeking - Fort Smith Adult Ed., 2021
• Work Essentials -Fort Smith adult Ed., 2021
• Job seeking, Job ready, Job keeping- Fort Smith Adult
Ed., 2021

14. STACY HARDWICK
You know the world advances rapidly? Well, what I do is learn to advance
with it. In fact, I chose marketing at Full Sail University because, I wanted to
be enhanced.
Picture of You
Goes Here

15. REFERENCES
Putnam, K. (n.d.). What is the Hero Brand Archetype?
Https://www.Kayeputnam.com/Brand-Archetype-Hero/.
Retrieved May 30, 2023, from
https://www.kayeputnam.com
Digital Synopsis (n.d.). What Different Types of Font
mean and How to use them. Digital Synopsis.
Retrieved June 1, 2023, from digitalsynopsis.com
https://digitalsynopsis.com/design/font-psychology-
emotions/
Glassdoor (n.d). Marketing Specialists.
Glassdoor.com. Retrieved May 31, 2023, from
https://www.glassdoor.com/Job/florida-marketing-
specialist-jobs-SRCH
(2017, August 16). 5 Non-Digital Marketing Strategies
That Work. Skyfall Blue. Retrieved June 2, 2023, from
https://www.skyfallblue.com/2017/08/16/non-digital-
marketing-strategies-that-work/
Turner, J. (2023). Julia Turner [Photograph].
Linkedin. https://www.linkedin.com/in/julia-turner-
9a0b67209/
Adeleke, D. (2023). Doyin Adeleke [Photograph].
Linkedin. https://www.linkedin.com/in/doyinadeleke/
Slater, A. (2023). Ashley Slater [Photograph].
Linkedin. https://www.linkedin.com/in/ashleyslater13/
Ru, X. C. (2023). Xiaowan Ru [Photograph]. Linkedin.
https://www.linkedin.com/in/chloe-ru/