This document summarizes and evaluates four different can designs for an IRN-BRU beverage. The first design uses the company's colors and fonts but is basic. The second adds more elements like lightning bolts and keeps the colors consistent. However, the slogan "STEEL CAN, STEEL ABS" could cause legal issues. The third design better shows the can's color but uses a bold font that works well. The fourth is also basic but could be improved. Overall, the author chose to further develop the first design by adding shadows and changing text colors to make the blue stand out more.

1. Task 6 – Cans –
This was my first design, using the colours that IRN-BRU
already use and have used a bold italic font for the name of
the drinks then having the slogan written on the back, I would
have the nutrition and contents of the drink written on the
side. It’s a very basic but clean looking design and would need
to add a lot to it but might be good for improvement as there
is a lot of different things I could add in to make it look more
professional.
For my second design I choose a different approached and
add a lot more into the can design and looks good and the
lightening bolts work well with the slogan that I have
included. I have again still stuck to using the same colours as I
feel that’s necessary and would be good to see as a final
product as it looks good now and with a font specifically
chosen from dafont instead of what is on Photoshop I could
make the appearance better, I would also include the logo
although I’m currently making my own in order to replace it.
For this design I decided to show of the colour of the can but
include the colours from IRN-BRU and so using this was able
to use a slogan I felt appropriate for the design which is
‘STEEL CAN, STEEL ABS’ although because of the constraints
and policy’s of making packaging I wouldn’t be able to use
this as someone would be able to make a complaint about
false claims and could cost a lot of money in order to correct
and sort the problem out. The font I have chosen is okay and
works well for the boldness of the drink as it’s a very bold
text as it is and almost looks like army writing which makes
the number ‘32’ look good.
This design is very basic again and would be good for improvement and development but would have to
choose a good font that works well with the can and the
style that I have chosen for this particular can. To make this
can my own I would make my own logo that IRN-BRU
currently use and take one myself in order for it to be more
of my design but I would use that on any of the cans I take
forward for developing.

2. I have chosen to stick to this can as it was my
favourite and I have edited since I first started it I
have changed the blue and added a shadow effect
to make it look more curved to the can and makes
the blue stand out more I have also changed the
text used for ‘IRN-BRU’ and have changed the colour
of 32 to be the same as the slogan that I have used.