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Launching Your
Product The
Right Way
Ohad Frankfurt
2014
Things to consider
when building a
product
Matching
product
capabilities
to market
needs.
Perfection
is
overrated.
Metrics are
startup
founder’s
best
friends.
Get ready to
launch…
A/B test your landing
page
Measure EVERYTHING
Initial traffic
• HackerNews
• Startup Bird
• Betalist
• Killer Startups
• Side Projectors
• Firespotting

• Product Hunt
Hacker News
Beta List
Product Hunt
Content Marketing
Craft great content
Share your progress
Guest blogging
PR
Make a bloggers list
Have a PR
announcement
A/B test your message
Track Emails
Post - Launch
Make your users happy.
Reach out after signup
Ask for feedback
Offer support
Help them be more
active
Once your users are
happy, they will help
you grow.
Word to Mouth
Media
“Marketing is for companies
who have sucky product.”

- Fred Wilson
Thank You

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Launching your product the right way slides

Editor's Notes

  1. You need to make sure that you’re building a product that people want and would actually use. It has to solve a need and offer really value so people would be interested in using it.