How Smart Marketers Measure ROI from Social Media & Online marketing

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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget.
This presentation is not for beginners.

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How Smart Marketers Measure ROI from Social Media & Online marketing

  1. 1. ROI measurement - Online Marketing WWW.ODIGMA.COM ODIGMA
  2. 2. presenting A SIMPLE INTUITIVE APPROACH ODIGMA
  3. 3. LET’S LOOK AT THE KEY METRICS THAT DEFINE ROI ODIGMA
  4. 4. BUT LET’S REVIEW THE SALES FUNNEL FIRST ! ODIGMA
  5. 5. What to Measure (Returns) Awareness Consideration Purchase Advocacy ODIGMA
  6. 6. BRAND AWARENESS THE ART OF CREATING A UNIQUE POSITION IN THE MIND OF THE CUSTOMER ODIGMA
  7. 7. Awareness – What to measure Impressions Awareness Reach & Frequency Engagement ODIGMA
  8. 8. CONSIDERATION DESIRES, WISH LISTS, PLANS AND DREAMS – EVERY BRAND WANTS TO BE IN THERE ODIGMA
  9. 9. Consideration – What to measure Mentions Consideration Direct Search Enquiries ODIGMA
  10. 10. PURCHASE HAPPENS WHEN THE TRUST LEVEL OF THE CUSTOMER IS AT IT’S PEAK ODIGMA
  11. 11. Purchase– What to measure Add to Cart Purchase Orders Price discussions ODIGMA
  12. 12. ADVOCACY NO FORM OF MARKETING HAS DONE BETTER THAN THIS ONE ODIGMA
  13. 13. Advocacy – What to measure Sharing Advocacy Influencer Reach Content Creation ODIGMA
  14. 14. 4 STAGES – 12 METRICS ODIGMA
  15. 15. KPIs for Success in Online Marketing Direct Search Reach Engagement Impressions Mentions Consideration Awareness Influencer Reach Orders Price Discussions Add to Cart Purchase Enquiries Content Creation Sharing Advocacy ODIGMA
  16. 16. MEASUREMENT OF KEY METRICS ODIGMA
  17. 17. DETERMINING ROI IN REAL WORLD MEASURING EFFICIENCY OF EACH CHANNEL ODIGMA
  18. 18. BRANDS RUN MULTIPLE CAMPAIGNS ACROSS MULTIPLE CHANNELS STILL YOU CAN MEASURE INDIVIDUAL CHANNEL EFFICIENCY ODIGMA
  19. 19. A SIMPLE APPROACH USE THE TABLE SHOWN NEXT AND CAPTURE TRENDS ACROSS ALL RELEVANT METRICS ODIGMA
  20. 20. Cross Media Attribution tracking CHANNEL(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY ODIGMA
  21. 21. CAPTURING DATA ONLINE MARKETING GIVES GREAT INSIGHTS FOR SALES CLOSURES ODIGMA
  22. 22. SALES TEAM NEEDS INFORMATION GIVE THEM AS MUCH AS POSSIBLE SO THAT THEY CAN PREPARE ODIGMA
  23. 23. INFORMATION EXCHANGE ENQUIRY SOURCE SEARCH TERM TIME SPENT ON SITE USER ENGAGEMENT USER DEMOGRAPHICS AD SHOWN SM PROFILE … SALES TEAM NEEDS TO BE TRAINED TO HANDLE THIS INFORMATION FOR HIGHER SALES ODIGMA
  24. 24. WHAT YOUR CUSTOMER WANTS MEASURE BY REAL TIME ANALYSIS ODIGMA
  25. 25. CUSTOMER SEGMENTATION IS IMPORTANT UNDERSTAND YOUR CUSTOMER BY THEIR BEHAVIOR ODIGMA
  26. 26. Test to Trust AWARENESS CONSIDERATION PURCHASE ADVOCACY Influencing Factors Pricing Display . Media showcase . Enquiry Form Length . Pick Up Facility . Seasonality . Testimonials . Fan / Follower base . And 100s of other factors . ODIGMA
  27. 27. CUSTOMER’S LIKES & DISLIKES CAN BE EASILY MEASURED TOO ODIGMA
  28. 28. Attribution tracking – Multiple Factors FACTOR(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY $ $ $ $ ODIGMA
  29. 29. ACTIONS PERSONALIZATION FOR MAXIMUM BENEFITS ODIGMA
  30. 30. EVERY CUSTOMER IS NOT THE SAME OFFER UNIQUE OFFERINGS TO EACH ODIGMA
  31. 31. CREATE MARKETING GROUPS AS THE SAME CUSTOMER BEHAVES DIFFERENTLY IN DIFFERENT SITUATIONS ODIGMA
  32. 32. MARKETING OPTIMIZATION USER AWARENESS CHANNELS CONSIDERATION OTHER FACTORS PURCHASE ADVOCACY MAXIMUM ROI ODIGMA
  33. 33. …AND THIS IS JUST THE START ODIGMA
  34. 34. ODigMa Online Digital Marketing www.odigma.com ODIGMA

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