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How Smart Marketers Measure ROI from Social Media & Online marketing
The document discusses key metrics for measuring ROI in online marketing. It identifies four stages of the sales funnel - awareness, consideration, purchase, and advocacy - and metrics to measure success at each stage like impressions, mentions, orders, and sharing. The document also provides approaches for measuring the efficiency of different marketing channels, capturing customer data, attributing sales across factors, personalizing marketing based on customer segmentation, and optimizing efforts for maximum ROI.
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Similar to How Smart Marketers Measure ROI from Social Media & Online marketing
How Smart Marketers Measure ROI from Social Media & Online marketing
- 1. ROI measurement -Online Marketing WWW.ODIGMA.COM ODIGMA
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- 3. LET’S LOOK ATTHE KEY METRICS THAT DEFINE ROI ODIGMA
- 4. BUT LET’S REVIEW THESALES FUNNEL FIRST ! ODIGMA
- 5. What to Measure(Returns) Awareness Consideration Purchase Advocacy ODIGMA
- 6. BRAND AWARENESS THE ARTOF CREATING A UNIQUE POSITION IN THE MIND OF THE CUSTOMER ODIGMA
- 7. Awareness – Whatto measure Impressions Awareness Reach & Frequency Engagement ODIGMA
- 8. CONSIDERATION DESIRES, WISH LISTS,PLANS AND DREAMS – EVERY BRAND WANTS TO BE IN THERE ODIGMA
- 9. Consideration – Whatto measure Mentions Consideration Direct Search Enquiries ODIGMA
- 10. PURCHASE HAPPENS WHEN THETRUST LEVEL OF THE CUSTOMER IS AT IT’S PEAK ODIGMA
- 11. Purchase– What tomeasure Add to Cart Purchase Orders Price discussions ODIGMA
- 12. ADVOCACY NO FORM OFMARKETING HAS DONE BETTER THAN THIS ONE ODIGMA
- 13. Advocacy – Whatto measure Sharing Advocacy Influencer Reach Content Creation ODIGMA
- 14. 4 STAGES –12 METRICS ODIGMA
- 15. KPIs for Successin Online Marketing Direct Search Reach Engagement Impressions Mentions Consideration Awareness Influencer Reach Orders Price Discussions Add to Cart Purchase Enquiries Content Creation Sharing Advocacy ODIGMA
- 16. MEASUREMENT OF KEYMETRICS ODIGMA
- 17. DETERMINING ROI IN REALWORLD MEASURING EFFICIENCY OF EACH CHANNEL ODIGMA
- 18. BRANDS RUN MULTIPLE CAMPAIGNSACROSS MULTIPLE CHANNELS STILL YOU CAN MEASURE INDIVIDUAL CHANNEL EFFICIENCY ODIGMA
- 19. A SIMPLE APPROACH USETHE TABLE SHOWN NEXT AND CAPTURE TRENDS ACROSS ALL RELEVANT METRICS ODIGMA
- 20. Cross Media Attributiontracking CHANNEL(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY ODIGMA
- 21. CAPTURING DATA ONLINE MARKETINGGIVES GREAT INSIGHTS FOR SALES CLOSURES ODIGMA
- 22. SALES TEAM NEEDS INFORMATION GIVETHEM AS MUCH AS POSSIBLE SO THAT THEY CAN PREPARE ODIGMA
- 23. INFORMATION EXCHANGE ENQUIRY SOURCE SEARCH TERM TIMESPENT ON SITE USER ENGAGEMENT USER DEMOGRAPHICS AD SHOWN SM PROFILE … SALES TEAM NEEDS TO BE TRAINED TO HANDLE THIS INFORMATION FOR HIGHER SALES ODIGMA
- 24. WHAT YOUR CUSTOMER WANTS MEASUREBY REAL TIME ANALYSIS ODIGMA
- 25. CUSTOMER SEGMENTATION IS IMPORTANT UNDERSTAND YOURCUSTOMER BY THEIR BEHAVIOR ODIGMA
- 26. Test to Trust AWARENESS CONSIDERATION PURCHASE ADVOCACY InfluencingFactors Pricing Display . Media showcase . Enquiry Form Length . Pick Up Facility . Seasonality . Testimonials . Fan / Follower base . And 100s of other factors . ODIGMA
- 27. CUSTOMER’S LIKES & DISLIKES CANBE EASILY MEASURED TOO ODIGMA
- 28. Attribution tracking –Multiple Factors FACTOR(S) AWARENESS CONSIDERATION PURCHASE ADVOCACY $ $ $ $ ODIGMA
- 29. ACTIONS PERSONALIZATION FOR MAXIMUMBENEFITS ODIGMA
- 30. EVERY CUSTOMER ISNOT THE SAME OFFER UNIQUE OFFERINGS TO EACH ODIGMA
- 31. CREATE MARKETING GROUPS AS THESAME CUSTOMER BEHAVES DIFFERENTLY IN DIFFERENT SITUATIONS ODIGMA
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- 33. …AND THIS ISJUST THE START ODIGMA
- 34.