We teach modern techniques for client acquisition and account management. Our customers range from start-ups to Fortune 100 companies including American Express, SAP and Mastercard. We focus on building pipeline, maximizing deals sizes and shortening sales cycles.

1. EMPIRE
SELLING
The world’s only social selling
and marketing methodology.

2. ABOUT
EMPIRE
SELLING
EMPIRE SELLING is the world’s
only company-wide social selling
and marketing methodology. Our
customers range from startups
to Fortune 100 companies
including American Express,
SAP and Mastercard. We teach
modern techniques for pipeline
generation, client acquisition and
account management. Our focus
is on maximizing deal sizes and
shortening sales cycles.
OUR
HISTORY
Our CEO launched LinkedIn Sales
Navigator in 2012. Despite being
an industry changing product,
one of the biggest challenges for
Sales Navigator was user adoption.
Sales leaders could see the value
but struggled to get sellers to
leverage it effectively. Empire was
conceived during those early years
at LinkedIn. There was an obvious
gap in the market to provide highly
customized training. We are here
to help companies build their
Empires.
EMPIRE
SELLING

3. WHY DEPLOY
OUR PROGRAM?
EMPIRE SELLING WAS CREATED IN
DIRECT RESPONSE TO CHANGING
BUYER BEHAVIOR
OF DECISION MAKERS
SAY THEY NEVER
RESPOND TO COLD
OUTREACH (HBR)
90%
OF THE TIME COLD
CALLING DOESN’T
WORK (IBM)
97%
SOCIAL SELLERS REALIZE
A 66% GREATER QUOTA
ATTAINMENT THAT THOSE
USING TRADITIONAL
PROSPECTING TECHNIQUES
(SALES BENCHMARK INDEX)
66%
OF MODERN B2B
BUYERS CONDUCT
MORE THAN HALF THEIR
RESEARCH ONLINE
BEFORE THEY SPEAK
WITH A SALES PERSON
(FORRESTER)
74%
57%
BUYERS ARE 57%
THROUGH THE
PURCHASING PROCESS
BEFORE THEY ENGAGE
SALES (CEB)
OF THE B2B BUYING
PROCESS WILL
OCCUR WITHOUT ANY
HUMAN INTERACTION
(GARTNER)
80%
OF B2B BUYERS USE
SOCIAL MEDIA TO LEARN
ABOUT POTENTIAL
VENDORS (IDC)
75%
84%OF C-LEVEL/VICE
PRESIDENT (VP)
EXECUTIVES SURVEYED
USE SOCIAL MEDIA TO
MAKE PURCHASING
DECISIONS (IDC)
EMPIRE
SELLING

4. WHAT ARE THE
PROGRAMS?
ACTIVATE
All employees must be certified
in the fundamentals before
continuing their journey on a
role-specific curriculum. Many
companies leverage SKOs or
company meetings to activate their
employees.
FUNDAMENTALS INCLUDE:
• UNDERSTANDING
CHANGING BUYER
BEHAVIOR.
• PROFILE OPTIMIZATION
AND TRANSITION TO
CUSTOMER-FIRST.
• BUILDING A PROFESSIONAL
NETWORK FOR WARM
INTRODUCTIONS.
• SHARING CONTENT FOR
BRAND AWARENESS AND
LEAD GENERATION.
EMPIRE
SELLING
“
”
Sales training with
Empire Selling:
Priceless
ANDREW GYENIS, CLIENT
SOLUTIONS, APT MASTERCARD

5. ROLE-SPECIFIC
CURRICULUM
SDRS
MODERN PROSPECTING TECHNIQUES
TO SECURE EXECUTIVE MEETINGS.
“
”
Empire Selling was a
great investment
JOE HEALEY, CHIEF SALES OFFICER &
MANAGING DIRECTOR, SOVOS
SMB &
ENTERPRISE
SELLERS
MODERN SALES TECHNIQUES TO BUILD PIPELINE,
SHORTEN SALES CYCLES AND MAXIMIZE DEAL SIZES.
“
”
Our software sales
grew 35% year-on-year
MICHAEL ORRICK, EVP, SAI GLOBAL
LEADERS
MODERN COACHING AND PERFORMANCE
MANAGEMENT TECHNIQUES.
“
”
Win more business and
drive better revenue
ANDY MONFRIED, FOUNDER & CEO, LOTAME
“
”
Opened my eyes to
modern social selling
ANTHONY SCATUCCIO, SENIOR DIRECTOR,
SALES AT EMARKETER
MARKETERS
PRODUCE CONTENT FOR ALL STAGES OF
THE SOCIAL SELLING PROCESS.
EXECUTIVES
ALIGN YOUR COMPANY INTERNALLY FOR
EXPLOSIVE GROWTH EXTERNALLY.
“
”
Takes ‘social’ to the next
phase of maturity
PAT MCCARTHY,
SVP & GENERAL MANAGER, SAP ARIBA
EMPIRE
SELLING

6. HOW WE
DO IT?
We engage with companies on
an annual basis. Activate and the
initial role-specific curriculum is
normally delivered via classroom
training. Ongoing learning and
development is provided via a
combination of classroom and/or
remote training. The methodology
is taught on a module-by-module
basis lending itself entirely to
remote training for companies
with regionally dispersed sellers.
EMPIRE
SELLING
CLIENTS
AMERICAN EXPRESS
CORETELLIGENT
CORPORATE INSIGHT
HOOTSUITE
LOTAME
MASTERCARD
MILITARY VETERAN PARTNERS
PLYMOUTH ROCK
PRUDENTIAL CAPITAL
SAI GLOBAL
SAILTHRU
SAP
SETON HALL UNIVERSITY
SOVOS COMPLIANCE
YOUEARNEDIT
ZERTO
“
”
The sales people that
leveraged Empire Selling
averaged results almost 20%
higher than their peers.
MICHAEL ORRICK, EVP, SAI GLOBAL

7. EMPIRE
SELLING
CONTACT
INFORMATION
www.empireselling.com
info@empireselling.com
347-613-5796
535 5th Avenue, Floor 16
New York, NY 10017
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