Power of Online Marketing

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4 likes•3,617 views

Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can leap way ahead of the competition in no time. This presentation aims at presenting this structured approach.

HOW
DOES AN
ESTABLISHED
BUSINESS REACH

Presented by ODigMa

PRESENTING ….
CONVERSATION BETWEEN AN
ESTABLISHED BUSINESS AND US
(ODIGMA)

ESTABLISHED BUSINESS :I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS
–I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED
SOMEONE WHO IS FOCUSED & SMART

ODIGMA : -

NEED ANALYSIS
PRODUCT HIERARCHY

NEED FULFILMENT

PRODUCT IMPROVEMENT

BEHAVORIAL PATTERN ANALYSIS
BUYING TRIGGERS

DROP CART REVIEW

REACTION TO PROMOTION

ESTABLISHED BUSINESS :WHAT DO MY CUSTOMERS THINK ABOUT MY
COMPETITORS? AM I BETTER / UNIQUE?

ODIGMA : -

COMPETITOR POSITIONING
TARGET AUDIENCE

COMMUNICATION STYLE

DIFFERENTIATORS

ESTABLISHED BUSINESS :HOW MANY OF MY CUSTOMERS THINK THAT I AM
TRUST-WORTHY AND HONEST?

ODIGMA : -

PRODUCT FEATURE ANALYSIS
FEATURE USPs

LIKES & DISLIKES

FUTURE VERSIONS

FACEBOOK – ENGAGEMENT
RELEVANT

ENGAGING

METRICS DRIVEN

FACEBOOK – AD TYPES
CPC / CPF /CPL MODELS

COST OPTIMIZED

VOLUME OPTIMIZED

FACEBOOK APPS
CROSS PLATFORM

TECH EXPERTISE

BUILT TO SHARE

FACEBOOK CAMPAIGNS
OBJECTIVE FOCUSED

ACTIVE PARTICIPATION

FRESH & UNIQUE

ESTABLISHED BUSINESS :BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I
NEED THEM TO CONSIDER TOO

ODIGMA : -

TWITTER TRENDING
NATIONAL LEVEL

MULTIPLE DAYS / MONTHS

MULTIPLE CAMPAIGNS

TWITTER – INFLUENCER CONNECT
IDENTIFY INFLUENCER

REGULAR INTERACTIONS

RELEVANT CONVERSATIONS

TWITTER – CUSTOMER MANAGEMENT
BEST RESPONSE TIME

COURTEOUS

ZERO ESCALATIONS POLICY

ESTABLISHED BUSINESS :I WANT TO EDUCATE MY CUSTOMERS & HELP THEM
EVALUATE & COMMIT TO THE RIGHT PRODUCT

ODIGMA : -

BLOGS & ARTICLE CREATION
THEME RELEVANT

SEASON RELEVANT

OBJECTIVE FOCUSED

CONTENT DISTRIBUTION
BLOGGER CONNECT

PR ACTIVITIES

SOCIAL BOOKMARKING

SEARCH ADS
RELEVANT

KEYWORD FOCUS

HIGHEST QUALITY SCORE

BANNER ADS
VISUALLY APPEALING

PLACEMENT OPTIMIZED

RETARGETING

RESEARCH & ANALYSIS
IN-DEPTH AUDIT

RECOMMENDATIONS

COMPETITION RESEARCH

ON PAGE OPTIMIZATION
USER FRIENDLY

SEARCH FRIENDLY

ZERO DEFECT

OFF PAGE OPTIMIZATION
QUALITY SUBMISSIONS

ARTICLES & BLOGS

SOCIAL OPTIMIZED

ESTABLISHED BUSINESS :I ALSO WOULD LIKE TO CONNECT WITH OTHER
BUSINESSES FOR PARTNERSHIPS & SALES

ODIGMA : -

LINKEDIN – GROUPS & PAGES
STRONG CONVERSATIONS

ACTIVE PARTICIPATION

INFORMATION FOCUSED

LINKEDIN - ADS
FOCUSED TARGETING

CAMPAIGN OPTIMIZATION

VISUALLY APPEALING

ESTABLISHED BUSINESS :I WANT MY CUSTOMERS TO SHARE & REFER ME,
AGAIN AND AGAIN

ODIGMA : -

PINTEREST - CAMPAIGNS
FOCUSED ON SHARING

FREQUENT

RELEVANT

PINTEREST - MANAGEMENT
CONTENT CATEGORIZATION

OPTIMIZED FOR SHARING

FRESH & UNIQUE

GOOGLE+ PAGE MANAGEMENT
CONNECT WITH CIRCLES

SEARCH FRIENDLY

METRICS DRIVEN

YOUTUBE – CONTENT OPTIMIZATION
SEARCH FRIENDLY

RESEARCH BASED

SUPER FAST RESULTS

YOUTUBE – PROMOTE VIEWS
COST OPTIMIZED

TARGETED & RELEVANT

MAXIMUM VOLUME

ESTABLISHED BUSINESS :I AM ALSO SURE THAT YOU’LL PROVIDE ME THE
NECESSARY SETUP TO GET ALL THIS STARTED

ODIGMA : -

MOBILE APPS
NATIVE

FAST DEVELOPMENT TIME

TECH EXPERTISE

USER FRIENDLY SITES & APPS
UX OPTIMIZED

BEHAVIOR BASED QUALITY

INTUITIVE

TECHNICAL EXPERTISE
CROSS PLATFORM

RESPONSIVE

SECURE

VIDEOS
ANIMATION

INDOOR SHOOTS

OUTDOOR SHOOTS

ESTABLISHED BUSINESS :COOL ! FEELS LIKE I’VE JUST GONE OVER THE
ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN
EVER

ODIGMA : -

PLEASURE IS OURS!
For more details, visit www.ODigMa.com

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1. HOW DOES AN ESTABLISHED BUSINESS REACH Presented by ODigMa

2. - ODigMa

3. PRESENTING …. CONVERSATION BETWEEN AN ESTABLISHED BUSINESS AND US (ODIGMA)

4. ESTABLISHED BUSINESS :I WISH I COULD KNOW MORE ABOUT MY CUSTOMERS –I HAVE TALKED TO A LOT OF PEOPLE, BUT NEED SOMEONE WHO IS FOCUSED & SMART ODIGMA : -

5. AUDIENCE ANALYSIS

6. AUDIT & SURVEY BRAND PERCEPTION PRODUCT PERCEPTION NEED LEVEL

7. NEED ANALYSIS PRODUCT HIERARCHY NEED FULFILMENT PRODUCT IMPROVEMENT

8. BEHAVORIAL PATTERN ANALYSIS BUYING TRIGGERS DROP CART REVIEW REACTION TO PROMOTION

9. ESTABLISHED BUSINESS :WHAT DO MY CUSTOMERS THINK ABOUT MY COMPETITORS? AM I BETTER / UNIQUE? ODIGMA : -

10. COMPETITION ANALYSIS

11. COMPETITOR SWOT ANALYSIS BRAND STRENGTH BRAND ASSET BRAND EQUITY

12. COMPETITOR POSITIONING TARGET AUDIENCE COMMUNICATION STYLE DIFFERENTIATORS

13. ESTABLISHED BUSINESS :HOW MANY OF MY CUSTOMERS THINK THAT I AM TRUST-WORTHY AND HONEST? ODIGMA : -

14. BRAND POWER ANALYSIS

15. BRAND PERCEPTION & IMAGE TONE CHARACTER DIFFERENTIATION

16. PRODUCT FEATURE ANALYSIS FEATURE USPs LIKES & DISLIKES FUTURE VERSIONS

17. BRAND LAUNCH & MANAGEMENT BRAND DEFINITION MARKETING PLAN BRAND UPDATES

18. ESTABLISHED BUSINESS :HOW DO I ENSURE THAT CUSTOMERS ARE AWARE ABOUT MY BRAND AND FEEL INTERESTED ABOUT IT? ODIGMA : -

19. FACEBOOK MARKETING

20. FACEBOOK – CONTENT CREATION RESEARCH BASED BRAND GUIDELINES REVITALIZED

21. FACEBOOK – ENGAGEMENT RELEVANT ENGAGING METRICS DRIVEN

22. FACEBOOK ADVERTISING

23. FACEBOOK – AD TYPES CPC / CPF /CPL MODELS COST OPTIMIZED VOLUME OPTIMIZED

24. FACEBOOK APPS CROSS PLATFORM TECH EXPERTISE BUILT TO SHARE

25. FACEBOOK CAMPAIGNS OBJECTIVE FOCUSED ACTIVE PARTICIPATION FRESH & UNIQUE

26. ESTABLISHED BUSINESS :BUT MY CUSTOMERS ARE OUTSIDE FB TOO, AND I NEED THEM TO CONSIDER TOO ODIGMA : -

27. TWITTER MARKETING

28. TWITTER TRENDING NATIONAL LEVEL MULTIPLE DAYS / MONTHS MULTIPLE CAMPAIGNS

29. TWITTER – INFLUENCER CONNECT IDENTIFY INFLUENCER REGULAR INTERACTIONS RELEVANT CONVERSATIONS

30. TWITTER – CUSTOMER MANAGEMENT BEST RESPONSE TIME COURTEOUS ZERO ESCALATIONS POLICY

31. ESTABLISHED BUSINESS :I WANT TO EDUCATE MY CUSTOMERS & HELP THEM EVALUATE & COMMIT TO THE RIGHT PRODUCT ODIGMA : -

32. CONTENT MARKETING

33. BLOGS & ARTICLE CREATION THEME RELEVANT SEASON RELEVANT OBJECTIVE FOCUSED

34. CONTENT DISTRIBUTION BLOGGER CONNECT PR ACTIVITIES SOCIAL BOOKMARKING

35. ESTABLISHED BUSINESS :NOW THAT PEOPLE ARE AWARE ABOUT MY BRAND AND CONSIDER IT, HOW DO I SELL? ODIGMA : -

36. SEARCH ENGINE MARKETING

37. SEARCH ADS RELEVANT KEYWORD FOCUS HIGHEST QUALITY SCORE

38. BANNER ADS VISUALLY APPEALING PLACEMENT OPTIMIZED RETARGETING

39. SEARCH ENGINE OPTIMIZATION

40. RESEARCH & ANALYSIS IN-DEPTH AUDIT RECOMMENDATIONS COMPETITION RESEARCH

41. ON PAGE OPTIMIZATION USER FRIENDLY SEARCH FRIENDLY ZERO DEFECT

42. OFF PAGE OPTIMIZATION QUALITY SUBMISSIONS ARTICLES & BLOGS SOCIAL OPTIMIZED

43. ESTABLISHED BUSINESS :I ALSO WOULD LIKE TO CONNECT WITH OTHER BUSINESSES FOR PARTNERSHIPS & SALES ODIGMA : -

44. LINKEDIN MARKETING

45. LINKEDIN – GROUPS & PAGES STRONG CONVERSATIONS ACTIVE PARTICIPATION INFORMATION FOCUSED

46. LINKEDIN - ADS FOCUSED TARGETING CAMPAIGN OPTIMIZATION VISUALLY APPEALING

47. ESTABLISHED BUSINESS :I WANT MY CUSTOMERS TO SHARE & REFER ME, AGAIN AND AGAIN ODIGMA : -

48. PINTEREST MARKETING

49. PINTEREST - CAMPAIGNS FOCUSED ON SHARING FREQUENT RELEVANT

50. PINTEREST - MANAGEMENT CONTENT CATEGORIZATION OPTIMIZED FOR SHARING FRESH & UNIQUE

51. GOOGLE+ MARKETING

52. GOOGLE+ PAGE MANAGEMENT CONNECT WITH CIRCLES SEARCH FRIENDLY METRICS DRIVEN

53. YOUTUBE MARKETING

54. YOUTUBE – CONTENT OPTIMIZATION SEARCH FRIENDLY RESEARCH BASED SUPER FAST RESULTS

55. YOUTUBE – PROMOTE VIEWS COST OPTIMIZED TARGETED & RELEVANT MAXIMUM VOLUME

56. ESTABLISHED BUSINESS :I AM ALSO SURE THAT YOU’LL PROVIDE ME THE NECESSARY SETUP TO GET ALL THIS STARTED ODIGMA : -

57. DEVELOPMENT

58. MOBILE APPS NATIVE FAST DEVELOPMENT TIME TECH EXPERTISE

59. USER FRIENDLY SITES & APPS UX OPTIMIZED BEHAVIOR BASED QUALITY INTUITIVE

60. TECHNICAL EXPERTISE CROSS PLATFORM RESPONSIVE SECURE

61. AESTHETICS BRAND ESSENCE COLOR SCHEME TONE & CHARACTER

62. GRAPHICS DEVELOPMENT

63. IMAGES & BANNERS AD COPIES BRAND COLLATERALS WEBSITE LAYOUT

64. VIDEOS ANIMATION INDOOR SHOOTS OUTDOOR SHOOTS

65. ESTABLISHED BUSINESS :COOL ! FEELS LIKE I’VE JUST GONE OVER THE ENTIRE SALES FUNNEL AND IT IS SMOOTHER THAN EVER ODIGMA : -

66. PLEASURE IS OURS! For more details, visit www.ODigMa.com

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