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Enterprise Product Management by Ketan Nayak
- 2. ABOUT ME ▸ Ketan Nayak ▸ PM at Dropbox ▸ PM at APT (acquired by MasterCard) ▸ Quant trading + manufacturing ▸ MIT, IIT Madras ▸ Talk to me about national parks
- 4. TODAY’S TALK IS JUST ME SHARING SOME STORIES AND GIVE YOU SOME TIPS ON SHIPPING ENTERPRISE PRODUCTS
- 6. ENTERPRISE IS AWESOME! BUT IT IS ALSO DIFFERENT
- 7. LOTS OF CUSTOMERS CONSUMER ENTERPRISE LESS ATTENTION PER CUSTOMER LESS REVENUE PER CUSTOMER SELF-SERVE NO REAL AGREEMENTS FEWER CUSTOMERS MORE ATTENTION PER CUSTOMER MORE REVENUE PER CUSTOMER SALES TEAM PILOTS, CONTRACTS AND SLAS
- 12. IDENTIFIES OPPORTUNITIES SMALL TWEAKS TO SELL TO PHARMA!
- 14. IDEAS Takeaway
- 17. 11%
- 18. PORTER’S FORCES EFFECT LARGE DEDICATED TEAM INDEPENDENT OFFICE SEPARATE DATA CENTER NEW PRODUCT DEV
- 19. ROADMAP Takeaway
- 26. SPECS Takeaway
- 28. CLIENT DOESN’T WANT YOUR FEATURE!
- 29. IT TAKES TIME! INTEGRATIONS LEARNING CURVE WORKFLOWS
- 30. CHANGE IS HARD, EVEN MORE SO IN ENTERPRISES
- 33. A/B TESTS? Image from optimizely.com
- 35. LISTEN AND WATCH YOUR CUSTOMERS AT EVERY OPPORTUNITY PRODUCT TRAINING SESSIONS SALES CALLS CLIENT VISITS USER CONFERENCES ROLLOUT MEETINGS
- 37. Play the tug of war with sales Watch for the whales Cupcakes for user AND buyer Feedback is more than looking at numbers Shipping: Does it really help?
- 38. TEXT