This document discusses how the media product challenges and conforms to conventions of real media. It challenges conventions by using a narrative style video for indie-pop music, which is less common. It also starts with disruption rather than equilibrium. However, it conforms by including a storyline and characters that test groups said were important. Costumes and locations also conform to typical indie styles. Ancillary tasks like advertisements include logos and barcodes that conform to real media conventions. The document analyzes the product's relationship to real media forms and conventions in both challenging and conforming ways.

1. Q U E S T I O N 1 :
E V A L U A T I O N

2. In what ways does your media product use,
develop or challenge forms and conventions of real
media products?

3. Q U E S T I O N 1 : M A I N T A S K
• Firstly, my main task challenges forms and conventions of real
media products due to the ‘narrative’ style of the music video -
often music videos that follow a narrative are of the pop genre,
however, as we decided to create a music video based on the
genre of indie-pop we did slightly challenge this convention.
• Though it isn't completely unheard of for an indie-pop music
video to follow a narrative of forms, for example The Kook’s
‘Naive’ follows a strict narrative from start to end, a large
variety of indie-pop videos tend to follow a ‘performance’ style
video for example, The 1975’s ‘Girls’.

4. Q U E S T I O N 1 : M A I N T A S K
• Further, when looking at the primary research we
received for the style of music video our target market
would prefer a large number of the response to the
question “Is it important to connect with the characters
within a music video” was Yes.

5. Q U E S T I O N 1 : M A I N T A S K
• Further, when asking our target market “How important
is the storyline within a music video” - the largest
percent (30%) rated it at a high 8/10. Thus, we decided
to challenge the indie-pop genre slightly by sticking to a
completely narrative style music video, and conform to
what our target market would prefer.

6. Q U E S T I O N 1 : M A I N T A S K
• However, within our narrative we challenged Todorov’s theory
of equilibrium by beginning our narrative with a disruption (a
youth ‘ditching’ an exam) and ending with equilibrium in the
youth beginning to study. instead of Todorov’s theory of
equilibrium in which a piece begins with equilibrium, followed
by a disruption and then concluded with equilibrium once
again. We challenged this media convention as this theory did
not wholly fit with out piece, we wanted to portray a youth
‘going off the rails’, however within the short space of time we
were provided in the music video it was not possible to give a
back story on the main character.

7. Q U E S T I O N 1 : M A I N T A S K
• Another way we conformed to the conventions of real
media products to our indie-pop genre was through the
use of costume and makeup. Often within indie-pop music
videos the characters/musicians are seen to be wearing
clothing similar to ‘rock’ youth subcultures (e.g chokers,
doctor martens, denim jackets) - this style is evident in
Wolf Alice’s ‘Fluffy’, and several other indie-pop music
videos. We decided to conform to this media convention
so that our target market (16-21 year olds with an interest
in indie music) would be able to relate and engage with
the style and aesthetic of the music video.

8. Q U E S T I O N 1 : M A I N T A S K
• Similarly, we conformed to the real conventions of other
indie music videos with the use of locations. Often
indie/indie-pop music videos are filmed at low-budget/free
of use locations due to the independent nature of their
record labels, for example this is evident in Jaws’ (an
unsigned indie band) music video ‘Bad Company’, a girl is
seen walking the streets throughout the whole video out.
We wanted to conform to this stereotype not only to relate
to fellow competitors within the market, but also because
realistically we ourselves do not have the budget to afford
other possible locations.

9. Q U E S T I O N 1 : A N C I L L A R Y T A S K S
• My ancillary tasks conform/subvert from conventions of real media products
in the same way my main task does. However, there are other ways that are
not relevant to my main media production.
• For example, on my magazine advertisement I included our production
company logo ‘MF Productions’ - this conforms to real media products as
several other magazine music advertisements feature the record
label/production company logo.
• This is further within my digipak, it too features our production logo, as well
as a barcode in order to enable audiences to purchase my digipak. This
conforms to real media products as all digipaks feature a unique barcode.