1. JARED UNIVERSITY
Principles of Integrated Marketing
Communications
Group Members: Robinette Beavers, Eric Belt,
Debbie Brown, Antoinette Byrd & Jenna Campos

2. The Scenario
• Jared University is a dual mode
institution, offering a three credit
undergraduate course in a
blended learning environment
over the next six years.
• According to the U.S. Bureau of
Labor Statistics (Occupational
Employment
Statistics, 2012), employment of
advertising and promotions
managers is expected to grow
13% while employment of
marketing managers is expected
to grow 14% from 2010 to 2020.

3. Course Description
Introduction to the following concepts:
• Management and creative processes of technique and
issues in advertising as part of integrated marketing
communications
• Public relations and promotional management
• advertising principles
• Consumer behavior
• Ethical, social, and economic aspects of advertising
• Creative processes
• Integration of copywriting, art, print design, and all
advertising platforms

4. Course Objectives
• Describe the foundation and history of IMC.
• Describe and justify IMC best practices.
• Identify and estimate the value customers and prospects.
• Describe the shared marketer-consumer relationship.
• Prepare message delivery and content.
• Estimate the return on customer investment.
• Conduct post-program assessments.
• Estimate brand equity.
• Describe and discuss challenges faced by IMC integration
in organizations.

5. Course Management
• One Course Manager
(Preferably an instructor with
experience teaching online and
in the classroom)
• One Secretarial Staff
(Experience in clerical work )

6. Course Material
• Required Text : Principles
of Advertising & IMC
w/ADSIM CD-ROM by Tom
Duncan.
• Ten Online Quizzess

7. Student Support
• The instructor incurs the role of the tutor and offers help
during the face-to-face classroom sessions.
• Students can receive help and feedback on
exercises, quizzes and assignments.

8. Assessment
• Ten quizzes
• Three tests
• One project - incorporating online and face-to-face
instruction

9. Envisaged Enrollment
• The course is expected to attract two hundred and forty
undergraduate students per year over the course of six
years

10. List of Ingredients

11. Costing Figures

12. Costing Figures Continued

13. Costing Graphs
Total Cost Average Cost

14. Conclusion
• Brief conclusion of our findings.
• Use data to support the inclusion and adaption of this
course.